The news last week that Derek Laud emerged from the Big Brother house to be swept away by his new PR minder Christine Hamilton was only slightly surprising, not utterly so. After all, they’re both professional Tories and endangered species like that need to stick together to avoid total extinction. All the same, the old…
Ah, August, the cruellest month by far for newspapers, but usually quite a good one for publicists. Circulations plummet as readers and journalists alike flit from villa to beach, and those left behind tune to Channel 4 for the cricket while they pray for something momentous to happen on the quiet watch. This year, however,…
They’re the people who keep the celebs in – and out – of the media spotlight. Mark Borkowski showcases the best PRs in the music business http://news.independent.co.uk/media/article298207.ece
Heading up PR for Live 8 was a job for an experienced hand with all the right connections – in TV, the press, music management and with the artists themselves http://media.guardian.co.uk/marketingandpr/comment/0,7494,1521027,00.html
PR guru Mark Borkowski on the spin battle away from the courtroom For a while there it was touch and go in the Michael Jackson trial. It should have been clearer cut than that, really. After all it was a celebrity’s word against a member of the public. And in America there’s usually only one…
I thought I had taken on the dream PR job. But I didn’t realise that meeting Michael Jackson was forbidden. From the Independent 13 March 2001 A few weeks ago, I was employed by Michael Jackson. It soon became clear that what he wanted was a PR flunkey to hand out edicts and information to…
What on earth is Cherie Blair up to? Why doesn’t she heed the sensible and professional PR advice about how to conduct herself which must surely be on tap, given her address? But no: in every government since 1997, regular as clockwork, some tacky Cherie-scandal unfolds, invariably evolving around what we are later told was…
One thing which makes huge corporations especially cross is when the media advisers they assume will help protect them from bad publicity fail to exercise proper PR housekeeping and end up landing them in sheep dip. Step forward the WPP media buying company MindShare, who recently issued a memo to the effect that BP wished…
Is this the end of brand Beckham? Scotsman – Edinburgh,Scotland,UK Leading PR man Mark Borkowski, whose clients include Vodafone, Peugeot and Virgin Megastores, is more optimistic for Posh and Becks.
Inside Story: Who’s absolutely fabulous in PR? They’re the people you rely on to make your name or your new product shine in the media spotlight, but who would they pick out as the cream of their crop? MARK BORKOWSKI: BORKOWSKI PR CLIENTS INCLUDE: SELFRIDGES; TISCALI; VODAFONE; PEUGEOT; VIRGIN MEGASTORES “Unfortunately, there are no great…