Spinwatch brings our attention to the following campaign “The Oldways Preservation Trust, which earlier this year held a conference in Italy to promote pasta, is organizing another journalists’ confab, this time to discuss the virtues of sugar,” PR Week reports. “The trust … has secured the Beverage Institute for Health and Wellness, a Coca-Cola affiliated…
Just back from helping judge the Grierson Awards for documentary film making. They’re named after the great John ‘Night Mail’ Grierson (1898-1972), but that’s all I’m allowed to tell you. I can’t tell you what we judged, what won, what lost, who the other judges are or where we did the judging. A quick glance…
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…Rules OK? From Batman to the Sun Bomber to Otis Ferry & the Chambermen, the newspapers are now gorging themselves on Stunt. This is the outcome of what must have been a feast of secret planning over what the rest of us thought was just the Silly Season. The invasion of the House of Commons,…
Tucked away in PR week is a sad little paragraph about Geoff Baker getting the sack from Sir Paul McCartney’s organisation MPL. The two have parted company after a solid association lasting 15 years, and as of now Baker is unemployed. ‘His behaviour has not reached the professional standards I had come to expect from…
The snap that came with a catch Mark Borkowski, a veteran publicist, said that it is now “the norm” for exclusive pictures to be released to the media with stipulations about how they are to be used. If the Royal Family is embracing the ways of celebrity PR, he is only surprised that it hasn’t…
What’s so funny? Mario Testino’s 20th-birthday portrait of Prince Harry with his brother and father shows the three royals sharing a joke. But is that all that’s going on? We ask the experts for their analysis Mark Borkowski PR expert Prince Harry’s official 20th-birthday photograph is the tried-and-tested, safe PR route favoured by the royal…
“The MusicAlly debate: PR and P2P – the perfect anti-piracy pitch” on Monday September 13, 2004 from 6.00pm at the Guardian Newsroom, London, EC1. Sponsored by the Guardian, Guardian Unlimited and the Observer, the panel discussion will hear three top advertising, PR and marketing executives – Tim Duffy, the head of M&C Saatchi, Interbrand boss…
The Media Column: ‘Journalists are always among those most ready to sneer at PR’ by Bill Hagerty ‘Mark Borkowski, who runs the PR company of the same name and has recently been presenting Son of Barnum, a one-man show on publicity and publicists, is not convinced that good journalists necessarily make good PRs.’ http://news.independent.co.uk/uk/media/story.jsp?story=554501
Mark Borkowski, head of the Borkowski PR agency, praised the way Ms Alam’s public image had been handled and the way she came across. “The programme obviously really wanted the chance to interview her, so the situation could be managed to her advantage,” Mr Borkowski said. “Any time there was a difficult question the way…