Today’s quote from Michael O’Leary, founder of Ryan Air on Richard Branson’s plans to donate Virgin’s next decade’s profits to developing biofuel suggests that O’Leary should take a course from Branson’s PR people in the art of public relations. O’Leary’s comment about it being “… a great PR stunt but it will take the next…
The papers are filled with the news this morning that Dr Curry from the LSE has predicted what the human race will be like in ten thousand years time. According to the good Doc it will be lean, long limbed, blessed with good health intelligence and creativity. I have just realised that the reason for…
As my mother once said, never expect to please everyone .. Robin Hoodwinked? By John Plunkett / Television 12:55pm It’s the biggest mystery since ITV commissioned a second series of Love Island – what has happened to the master tapes for Robin Hood? And is Hungary’s answer to Police Five’s Shaw Taylor on the case?…
‘She just wants enough to look after their daughter…’ The Scotsman 17 Aug 2006 FOR tabloid editors, it is a divorce made in heaven. For weeks now, the tabloids have tracked every twist in the separation of Heather Mills and Paul McCartney… Mark Borkowski, one of Britain’s top PR exponents, says: “The beauty of Phil…
Smile when you do that, Mr President Sunday July 16, 2006 The Observer Vladimir Putin has hired a gaggle of western PRs to boost his image for the G8 presidency. Mark Borkowski, founder of Borkowski PR, believes the Russians ‘don’t quite get it – they are a tenth of a second off the beat. But…
In years to come perhaps they’ll use Zinedine Zidane as a test question at PR school. The question would be this: How do you spin the red card that ended his career in shame so that we remember him as one of the greatest players of all time – rather than one of the biggest…
Guardian Sports Friday 9th June 2006 Mark Borkowski: FA thinks its still 1966 It is arguably the hardest job in the world and it gets harder every time the World Cup finals come around. Even so, it is difficult to find a good word for the PR team at the FA http://media.guardian.co.uk/marketingandpr/comment/0,,1793814,00.html
PR: How to sell without selling your soul Independent – London,England,UK … never wrong”? It’s a good question, says Mark Borkowski, whose self-titled company is doing the promotion for the new film. “I’ve … http://news.independent.co.uk/media/article621127.ece
Ten things I hate about you… Every journalist has a gripe about dealing with PR people – but what irritates the gatekeepers? Genevieve Roberts and Ian Burrell hear their tales from the ‘moral low ground’ http://news.independent.co.uk/media/article356795.ece
I spend a great deal of time observing the art of publicity. Two grade A, 1st Class, 100% stunts this time, in fine fettle, with knobs, bells and whistles all securely attached. In both cases, be aware, you may well see precisely identical stories unfolding on your local cinema screen within a year or two….