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SABRINA TEENAGE SWITCH How Sabrina Carpenter shed her Disney image to become world’s most controversial star… from sex shock to A-list affairs

“She’s killed off her innocent image, just as Britney Spears, Justin Timberlake and all the others had to,” says PR guru Mark Borkowski.“The young people who grew up watching her have also grown up, and kids today are growing up faster – some would say too fast. So she is giving her audience what they want, or…

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Brad Pitt Is Embracing ‘A Quiet Life’ After Settling His Divorce, Beating His Demons and Finding Love

Mark Borkowski, founder of Borkowski PR, tells Us Pitt’s Greek God looks do a lot of heavy lifting (“When you’re that genetically gifted, the scandal has to work twice as hard to stick,” he says), adding that the public forgives Pitt “because he never comes across as smug and seems vaguely apologetic for being Brad.” Indeed, Pitt took…

Snow White: how the fairytale became a nightmare for Disney

“Instead of ignoring [Dinklage’s comments] as a non-issue, Disney have over-corrected it in the weirdest possible way,” says the PR expert Mark Borkowski. “The seven vaguely human companions look like a reject band from Glastonbury.”In an interview she said that Disney’s original Snow White of 1937 was “extremely dated” in its notions of “what a woman is…

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Final thought

Many children have their own social media accounts, even those who are supposed to be too young to have one. And they tend to have a very different relationship with influencers than an older generation. “They follow them, understand the algorithms, they are learning from them. [Because] they think that they can do it, younger…

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Harry and Meghan warned they need to do ‘something positive’ to ‘recover’ image

According to The Express, PR expert Mark Borkowski has said that the couple needs to do something dramatic in order to make a comeback. He said: “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.” Mark…

Harry and Meghan warned they need to do ‘something positive’ to ‘recover’ image

According to The Express, PR expert Mark Borkowski has said that the couple needs to do something dramatic in order to make a comeback. He said: “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.”Mark is…

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Meghan Markle’s flurry of A-list party appearances is a ‘tactic’ to ‘send signals out’ that she is looking for new projects and ‘underlines a constant need for recognition’, PR expert claim

Mark Borkowski believes that the Duchess of Sussex is being advised ‘to send signals out’ that she wants to return to TV and film. Mr Borkowski said: ‘It’s a tactic and again underlines this constant need for recognition and more importantly, connection to fundraising activities’.  

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How Kevin Spacey can save his career from the jaws of cancel culture.

Mark Borkowski, one of the country’s most successful PR agents, believes Spacey will have to choose his roles carefully if he is to restore his career, partly because the public may not want to see him portraying characters that abuse power. “It’s all about the content,” he says. “Any failure that he has from now…

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When brands get it wrong: Bud Light is the latest to fall on its face

The Times “It is a massive wake-up call,” Mark Borkowski, a PR executive, said. “The timing of when they jumped on to the Dylan bandwagon was very close to Nike. The two things were a perfect storm for the naysayers to dive in. “If you look at the great beer advertising throughout the decades —…

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The tragic death of 17-year-old Nahel after being shot by the police and the ensuing wave of riots in France has captured the world’s attention.

On Friday, President Macron blamed social media and video games for the spread of the riots, the latest bombardment in an aggressive anti-rioter communications campaign that has seen French government ministers refuse to mitigate their condemnation of the violence and even the family of the young victim call for an end to the unrest. Of course,…