I hear on the grapevine that a company is going round the block claiming it’s blowing orthodox PR apart with a whole new publicity concept it has invented called “Buzz”. I might be inclined to say yo, ma man! this is so cool cos it’s like the word on the street, get what I’m saying,…
View image Daily Telegraph, 10th February 2004
Watching Peter Hain on Question Time last night wriggling and spinning around the semantics of the debate on WMD conjured in my mind a mental picture of King Canute trying to hold the sea back. The fundamentals of PR centre on trust and belief in the virtue of a product. The painfully loyal Tony Toady…
Evening Standard Londoner’s Diary, 27.01.04
And following on from that: politicians are hypersensitive to the way in which the party might be criticized should an individual express a personal opinion. They respond by stripping an offender (such as Jenny Tonge) of her office. But when Geoff Hoon is criticized for failing in his job and imperiling the lives of servicemen,…
On the celebrity front, J-Lo and Ben are to be congratulated on the collapse of their engagement. Their respective careers have benefited from this classic romance on/romance off PR trick. So much paper has been used up promoting the cause of their celebrity that they need to consider repaying the debt by planting a rainforest.
As rumours fly back and forth about Ferguson, Magnier, the Rock of Gibralter, and city investigators Kroll, anyone betting on the outcome might like to consider that Magnier has appointed a real force to be reckoned with as his PR: one of the gentlemen spin masters of the business, Brian McClaurin. Expect some interesting developments.
Never mind Nick Davies’s suggestion that overworked ‘churnalists’ are being hoodwinked by PRs, Mark Borkowski says flaks and hacks are both struggling to cope with the news cycle. So the media world is flipping over and over like a gigantic overdone pancake because of the ethical fix caused by publication of Nick Davies’ book Flat…