My old pal Matthew Freud is truly a legendary manipulator, stage manager and fixer; a figure, whose undoubted skills as a PR suit, moves in shadowy circles. A regular at Davos, he knows how to knit his contacts together. There is much bitching about him, but not from me. There seems to be some sense…
The Daily Mirror has an interview with Shilpa Shetty which takes up practically a third of the paper. I don’t think this will be the full stop on Shilpa’s story, but what is interesting for a media watcher is The Sun’s front page. The cover has been created as a response to losing the interview…
The Scotsman 29 Jan 2007 AS TELEVISION reality show Celebrity Big Brother finally ground to a halt last night after nearly a month on air, Shilpa Shetty – the Bollywood actress at the centre of alleged racist bullying by other contestants – was poised to convert her ordeal into a string of lucrative career deals….
Independent 10 01 2007 PR Mark Borkowski says there has been an exponential increase in “bounty hunters”. “The number of old-school paparazzi, those who have a good relationship … “The number of old-school paparazzi, those who have a good relationship with PRs and their clients, is very small indeed. Now we have people who seek…
The hysteria that is surrounding Kate Middleton today has resulted in various PR’s connected to the Palace asking for her to be taken out of the centre of this tornado. She has been pursued by avaricious photographers who are capturing her every move. Unless someone has actually been in the centre of something so news…
In an eventful year for the media, we have seen boardroom battles and shock resignations; public acclaim and private fear. We ask a dozen industry insiders to select the real successes and failures of the last 12 months Mark Borkowski Founder, Borkowski PR The success of Sacha Baron Cohen’s Borat is a cracker. It takes…
I am very pleased to announce that we have become the UK distributor of the Universal Bullshit Detector Watch™ which is a must for any frustrated PR exec. The owner of the watch can now comment with humour at any time during a meeting or presentation when a client or a fellow professional starts to…
Google’s Blog search facility corroborates Emily Bell’s notion in the Media Guardian today, that the Blog world needs to be conscious of the inner tosser that exists in all of us who feel the need to “opinionate”. The thousand of PR blogs that proliferate daily, suggest that the wave of opinion does not have…
I have done my 125th interview on Kate Moss, this time for an Australian News Network. The ups and downs of Kate Moss’s life have been a rollercoaster ride. This week an article in a design magazine dug out one of my original quotes on the Kate Moss ferago, when the story originally broke. http://www.brandrepublic.com/bulletins/design/article/603548/mark-ritson-branding-hit-scandal-it/…
Is it a coincidence that the verdict and sentencing to death of Saddam Hussein have arrived two days before the pivotal U.S. Congressional Elections? I would argue that the timings are not only fortuitous, but constructed to create maximum PR. Well prepared forward planning indicates that forethought was given to where the President would be….