Businesses still like to lead by function. Creative in this corner, publicity in that corner for example. But at the same time these days, it’s fashionable to be integrated. Too often I see that all of this just leads to greater dysfunction. Within the integration, each sector concentrates on their expertise and the metrics they…
England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers Rupert NeateLast modified on Fri 13 Jul 2018 17.10 BST England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers Mark Borkowski, a PR and branding expert, said the team’s humble and understated approach would draw many big brands back to…
Even in defeat, there was an undeniable feel-good factor around England at the World Cup. You only need to look at Marks & Spencer reporting a doubling in sales of waistcoats to see the value that a Southgate-led run at the World Cup can have on a brand. For public relations expert Mark Borkowski, the…
The Three Lions hero and current World Cup leading scorer has advertising deals with the likes of Nike, Beats By Dre, Lucozade Sport, BT Sport, EA Sports and Hugo Boss, but could earn huge windfall if England win in Russia HARRY Kane may be a marketing man’s dream, but he’ll never be more marketable than…
Worth £23million a year, Federer’s latest contract is the most valuable sports sponsorship deal in the world. PR guru Mark Borkowski says: “When this man loses there’s no tantrums. He is incredibly warm to people when they beat him. He’s the sort of perfect package.” He is the ultimate pro. He’s always delivered and at…
Thanks to Lauren McMenemy below is my contribution to her article for Skyword “Content from All Angles: Are SEO Content, PR Content, and Content Marketing All That Different?” I don’t care about your ego or what your textbooks told you: Content and story are the nucleus of all communications. It’s true whether you’re looking at…
In 2008-9 Prime Minister Gordon Brown bent over backwards to recruit Alan Sugar as his government’s ‘Business Czar’, with an eye to lining up the boisterous entrepreneur as Labour’s mayoral candidate. Back then reality TV stars going into politics didn’t have quite the same stigma as it does now and in the dying years of…
No format has been more maligned than reality TV. Its obituary has been written many times. Commentators pour over declining ratings of the likes of Big Brother and X Factor. In the age of Netflix we gaze into a future where live viewing is obsolete. Yet just when it seems time to switch off the…
i news She ticks every last box on race, on modernity, on marrying outside the system,” says Mark Borkowski. “If anything, she’s too good,” he says, predicting trouble. “Meghan and Harry could be a power couple, any cause they choose to support is going to be turbo-charged, but that’s going to create jealousies between them…
The news that MI6 will be launching its first advertising campaign aimed at recruiting more women is significant not just because M’s the word. It marks a new openness for an organisation that for the best part of the last century did their utmost to persuade us they didn’t exist. Diversifying away from the old…