FOMO. Fear of missing out. One eye always on a more interesting interlocutor. In Cannes there is always a party more glamorous and exclusive that has passed you by. The yacht will have sailed before you even knew it. Forget the smiles and the sun. The all-pervasive sense that you get from a certain type…
The Guardian, 14.06.17 Mark Borkowski, a PR and brand expert, insists that is a mistake. “I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says. He has a further message for any doubters. “Once upon a time darts and snooker were…
talkSPORT Radio, 12.05.17 Mark on The Two Mikes show talking about Joe Hart. Listen here (11-11:30/-10:43 – -00:53)
Working out exactly what’s distinctive about Borkowski as an agency, what makes it tick, and why it’s been so successful has taken a long time. It’s only now, nearly thirty years since the agency was founded, that it’s possible to provide a semi-systematised overview of something which has been instinctual for years. We tell stories,…
BBC Radio 5, 28.05.17 Mark on the Stephen Nolan show discussing British Airways. Listen here (1:20:32-1:30:02)
BBC WM 95.6, 26.05.17 Mark on the Paul Franks show talking about Walkers. Listen here (2:49:22 – 2:53:55)
talkRADIO, 28.05.17 Mark on the Sunday Breakfast show with Penny Smith discussing Walkers. Listen here (9-9:30 / 17:24 – 24:49)
BBC Radio 5,26.05.17 Mark on the BBC Radio 5, Up All Night show with Dotun Adebayo discussing Walkers. Listen here (3:17:41-3:26:57)
The hijacking of Walkers’ Champions League promo – which asked fans to tweet selfies to be included alongside Gary Lineker – begs the question: how did no one see that coming? As ever in new media land, the idea would have gone through countless planning sessions and stress tests. Each time bearded Dalstonian (apologies) creatives…
The Times, 23.05.17 Read Here