Mark Comments in the Press.
With a keen eye for cultural trends and a depth of insight honed through years of experience in the public eye, Mark stands as a beacon of clarity in a world often shrouded in confusion.
Mark’s commentary is both thought-provoking and incisive, inviting audiences to see beyond the surface and engage with the complexities of our times.
Harry and Meghan’s attacks on Royal Family ‘have not gone down well in Hollywood’
Mark Borkowski, a publicist and media strategist, believes Harry and Meghan may have cost themselves credibility in Hollywood due to the “negativity” around them. He told The Telegraph: “They were overhyped. Hollywood is fickle. When you’re making money, everyone loves you. If you’re not making money, if there’s negativity around you, you turn quite toxic. “What they did was generate hype and made a lot of promises that haven’t been delivered. “The one thing Hollywood and America don’t like is too much negativity. Attacking the Royal family hasn’t gone down well, so they’ve got to come up with a new…
Seismic 2024 looming for Sussex duo
“Something is beginning to unwind at the heart of Meghan and Harry,” crisis manager Mark Borkowski ominously shared when discussing the couple’s current popularity.”I think 2024 is going to be seismic, either because they’re going to do something to recover and find a new positive tactic, or it’s going to be the undoing of the brand. It can only go one or two ways. It can’t stay where it is at the moment. Because it’s clearly not working. We’ve seen countless appearances of Meghan on red carpets. The story of her being back in play in Hollywood is all about…
Is it the beginning of the end for Brand Sussex?
Meghan also appeared on the red carpet at Variety’s ‘Power of Women’ gala where she teased ‘exciting’ new projects for her and Harry. She also sat with two of LA’s most powerful women, one working for the Oscars and another high up at Universal Studios.But Mark Borkowski, one of Britain’s most experienced crisis managers, has said he believes that Omid Scobie’s Endgame – and the royal race row it sparked – has ‘backfired spectacularly’ for the Duke and Duchess of Sussex. He is also convinced that the farrago over the Dutch translation naming King Charles and Kate ‘was clearly a…
Prince Harry and Meghan Markle face ‘seismic’ 2024 as Hollywood ‘has had enough’, says expert
However, the Sussexes’ relationship with the Royal Family does not seem to have improved and the publication of Omid Scobie’s controversial book Endgame, may not have helped matters. And now one of Britain’s most experienced crisis managers Mark Borkowski, has said something has to change as their brand is not working.He told MailOnline: “Something is beginning to unwind at the heart of Meghan and Harry. I think 2024 is going to be seismic, either because they’re going to do something to recover and find a new positive tactic or it’s going to be the undoing of the brand. It can…
Prince Harry and Meghan Markle warned they are ‘losing the PR war’ against Royal Family
Harry and Meghan have had a close relationship with Mr Scobie in recent years, according to some reports.The Sussexes and Mr Scobie have denied being friends.However, Meghan apologised in court in 2021 for failing to remember that she authorised a senior aide to give Mr Scobie information for his book ‘Finding Freedom’, a biography of the Sussexes’ time with the Royal Family.Meghan admitted that her then-press secretary, Jason Knauf, “did provide some information to the authors for the book and that he did so with my knowledge.”Discussing Meghan and Harry’s own projects, Mr Borkowski added: “People don’t believe in Harry…
King brushes off Omid Scobie race row: Charles jokes ‘he’s alright… just about’ as Palace considers legal action – after Piers Morgan named two royals accused of racism
Daily Mail Buckingham Palace declined to comment, with PR expert Mark Borkowski saying: ‘These spats and tittle tattle will just run out. If [Harry’s memoir] Spare didn’t do anything to dislodge the royal brand, some journalist whose credibility is under question is not going to do anything.’ King brushes off Omid Scobie race row: Charles jokes ‘he’s alright… just about’ as Palace considers legal action – after Piers Morgan named two royals accused of racism | Daily Mail Online
Meghan Markle’s flurry of A-list party appearances is a ‘tactic’ to ‘send signals out’ that she is looking for new projects and ‘underlines a constant need for recognition’, PR expert claim
Mark Borkowski believes that the Duchess of Sussex is being advised ‘to send signals out’ that she wants to return to TV and film. Mr Borkowski said: ‘It’s a tactic and again underlines this constant need for recognition and more importantly, connection to fundraising activities’.
Who will the cancel mob target now? Bosses fear their multi-million Christmas campaigns will be next to draw activists’ ire as M&S is forced into apology over ‘anti-Palestinian’ festive ad
Mark Borkowski, arguably the UK’s top PR guru, told MailOnline the row over an ‘innocent tissue fire.. emphasises the ridiculous fears that brands have now’. Who will the cancel mob target now? Bosses fear their multi-million Christmas campaigns will be next to draw activists’ ire as M&S is forced into apology over ‘anti-Palestinian’ festive ad | Daily Mail Online
How Kevin Spacey can save his career from the jaws of cancel culture.
Mark Borkowski, one of the country’s most successful PR agents, believes Spacey will have to choose his roles carefully if he is to restore his career, partly because the public may not want to see him portraying characters that abuse power. “It’s all about the content,” he says. “Any failure that he has from now on will be a nail in the coffin of his career, so anything he does while there is this spotlight on him needs to be significant, meaningful and good. The story mustn’t be about him, it must be about what he is doing.” How…
Top Gear producers fear for future of the show in wake of Andrew Flintoff’s horror crash amid claims only professionals could be allowed to take part in dangerous stunts
PR guru Mark Borkowski said Flintoff’s injuries were clearly worse than first thought and raised concerns over health and safety used by officials at Top Gear.He told MailOnline this week: ‘Anyone sensible looking at this will see pictures of Freddie Flintoff looks a pale shadow of what he once looked like. ‘He must have been pretty badly injured if he was out of commission for nine months still sporting those scars. It suggests his injuries might have been more serious than we thought.’The question mark is can Top Gear come back from this? If they’ve managed the news cycle which they…
Critics ‘paid off to boost film’s online rating’ on Rotten Tomatoes
Mark Borkowski, the British PR agent, said the scandal had echoes of the fake reviews that have proliferated on Amazon. They led the company last year to take legal action against five brokers who were encouraging almost 350,000 people to write misleading reviews. Borkowski said the practice was damaging to the credibility of the film industry.“The idea of being paid to write a positive review is anathema to a serious critic,” he added. “Film publicity has become increasingly commoditised as the money has fallen out of it. It shines a light on a system which is becoming fairly corrupt.”Borkowski said…
‘I’m puzzled why they are coming’: Harry and Meghan are set to touch down in the UK on Sunday for European tour
PR guru and brand expert Mark Borkowski said he expects Meghan to use the trip to gain publicity. He told MailOnline: ‘This remains a Cold War between houses still in conflict. To those outside looking in, it appears that Meghan is constantly looking to intersect the news agenda’.He said that a portrait of Meghan that was remarkably similar to one of Harry’s mother was ‘was perfectly timed at a time the world was remembering Diana’ on the 25th anniversary of her death this week.Mr Borkowski said: ‘It appears she [Meghan] is a modern celebrity that is defined by her media…
Harry and Meghan ‘bewildered’ about next steps away from Royal Family
Daily Mirror Prince Harry and Meghan Markle aren’t ready for a future away from the royal family, an expert claims. Mark Borkowski, the founder of Borkowski PR, spoke to the Mirror exclusively and noted how the Duke and Duchess of Sussex have experienced an adjustment, especially Harry. “It can’t be easy for him [Harry] stuck in Montecito away from what he was conditioned to be – this servant to the Royal Family and the state. That was what he was bred to be,” Mark said. “I think that, you know, they will be bewildered about what they can do next,” Mark said, “Given the…
Helen Skelton’s decision to quit BBC will ‘open doors and drive her to success’: PR experts say presenter’s ‘girl next door image’ will win her new advertising deals and TV roles – and she could be tempted back to Beeb with ‘lucrative’ pay offer
PR guru Mark Borkowski said Ms Skelton’s career could bloom because of her decision and said she will be buoyed by Hollie Willoughby’s new mega-money deal with ITV – with hope of a similar lucrative offer from the Beeb soon. Mr Borkowski added the BBC must ‘cling on’ to Helen, who will make big money when she is ready to return to work after a tumultuous two years in her personal life. And a deal will be in the offing because she is very popular with viewers and listeners alike, who are drawn to her bubbly personality and natural ‘girl…
Why Harry and Meghan’s new deal is their last roll of the dice
As PR guru Mark Borkowski pointed out, the Sussexes “have zero track record in drama or producing anything of consequence”. Describing the adaptation as a “playbook” attempt by Harry and Meghan to resurrect their media careers after their Spotify deal was axed and other production ideas were vetoed, he added: “They are so far off the radar. I suspect there is more to this than meets the eye.” Borkowski suggested that Penguin Random House, the publisher of Spare, “probably” helped do the deal, because it also put out Meet Me at the Lake.https://www.telegraph.co.uk/royal-family/2023/08/13/harry-and-meghans-new-deal-is-their-last-roll-of-the-dice/
William and Kate’s ‘masterclass in image branding leaves Harry and Meghan ‘in the shade’
William and Kate’s “charm offensive” and “master class in image branding” has left the Duke and Duchess of Sussex “in the shade,” according to global PR and branding guru Mark Borkowski, who added: “Their image now far outweighs Harry and Meghan’s social media issues and their attempt to conquer Hollywood.” The latest YouGov quarterly poll last month confirmed that Meghan is now by far the least popular of the four royals in her own home country, with 40 per cent of those polled saying they like her, compared to 23% who dislike her, giving her a net approval rating of…
Kate and Prince William ‘fighting back’ on feud backlash with ‘brilliant’ PR strategy
PR and brand expert Mark Borkowski praised the couple for improving their PR profile by focusing on a “positive” narrative based on their commitment to their roles and their family. Borkowski said: “William and Kate have created numerous official and informal photo opportunities, projecting a positive and united image as a couple. “This curated and idealized image indicates their determination to own the narrative of hard-working, empathetic young royals.” The PR expert was particularly impressed by the publicity choices the Princess of Wales made during the Wimbledon tennis tournament. He told Page Six: “The recent appearance of Kate pre-tournament with…
Harry and Meghan will produce Netflix film after buying rights to £3m novel about parent dying in car crash
PR guru Mark Borkowski questioned why publishers Penguin Random House sold it to them. He said: “The rights for this could have cost up to £3million. “Although if it’s a best-seller, you wouldn’t be handing it to Harry and Meghan. “There’s some amazing drama producers out there. Why would you give away a prize asset? Penguin Random House published Harry’s explosive book Spare and it is thought ex-actress Meghan could have a personal connection to the Toronto-based author – which may explain how they have landed the deal. https://www.the-sun.com/lifestyle/8774884/harry-meghan-film-romance-novel-netflix/
When brands get it wrong: Bud Light is the latest to fall on its face
The Times “It is a massive wake-up call,” Mark Borkowski, a PR executive, said. “The timing of when they jumped on to the Dylan bandwagon was very close to Nike. The two things were a perfect storm for the naysayers to dive in. “If you look at the great beer advertising throughout the decades — it’s been peerless. “Some of the ad agencies have lost that spirit. They are more interested in how advertising campaigns should look rather than what it sells.” https://www.thetimes.co.uk/article/when-brands-get-it-wrong-bud-light-is-the-latest-to-fall-on-its-face-c8tt3g2nr