Mark Comments in the Press.
With a keen eye for cultural trends and a depth of insight honed through years of experience in the public eye, Mark stands as a beacon of clarity in a world often shrouded in confusion.
Mark’s commentary is both thought-provoking and incisive, inviting audiences to see beyond the surface and engage with the complexities of our times.
How Edward Enninful got 40 of the world’s most famous women in one room for iconic final Vogue cover
Many of the 40 women could command a combined rate of north of £1.5million per day. Oprah famously can be paid up to £600,000 a day while Linda Evangelista famously said she wouldn’t get out of bed for less than £10,000.But Mark Borkowski, one of Britain’s leading PR gurus, told MailOnline that being featured on such an iconic cover would mean that most, if not all would, have not charged Vogue at all. Some of their costs may have been covered by fashion houses and model agencies who want the exposure, he said.https://www.dailymail.co.uk/news/article-13064911/edward-enninful-british-vogue-cover-photoshoot.html
Divided brothers? Britain’s press pounces on Harry’s fleeting visit.
Publicist and royal commentator Mark Borkowski said the contrast in media treatment showed “just how deep the hatred of Harry is from the British media.” He said it was “unfair” to suggest his visit had been a “PR exercise” and that more likely, like everyone else, he was “shocked” by news of his father’s ill health and wanted to be with him.Borkowski acknowledged that Harry’s “visceral” autobiography had probably “caused deep wounds between the family,” but suggested that the royals could in the future use more hands on deck, possibly including Harry.https://www.washingtonpost.com/world/2024/02/08/prince-harry-william-charles-cancer/
Spin machine: reputation and media experts are turning to TikTok
Just as more tech-enabled amateur sleuths are looking into the actions and statements of those in the public eye, TikTok provides a forum for influencers to join the conversation about their favourite public figures. This can be seen as a continuation of a trend that developed in the Nineties, says Tim Maltin, founder of London-based firm Maltin PR. ‘Arguably, Tony Blair was one of the first prime ministers to govern by media,’ says Maltin. ‘One always remembers certain phrases like “Education, education, education”.’But soon after the method increased in prominence, so did the internet – and, with it, opportunities to…
The best reputation managers 2024
Reputations can take a lifetime to build and hours to lose. These are the experts trusted with supporting HNW clientsThe best reputation managers 2024 This year, UHNWs will need specialists who know about politics like never before. One savvy operator at the forefront of this work is PR guru Mark Borkowski. He retains his Top Flight place. https://spearswms.com/wealth/reputation-managers-best-high-net-worth-individuals/
Why no one can tune out Taylor Swift
Like her or not, she transcends pop. The PR guru Mark Borkowski says there hasn’t been a star like her since John Lennon or Princess Diana; someone who occupies “a position of obsession”, now “hugely amplified by the splinternet, which means almost everybody is seeing something about her almost every day”.To wit: there are eleven months left in her “Eras” tour, already the highest-grossing musical bonanza of all time having banked her $1 billion last year. Anyone hoping to tune her out in those eleven months probably hopes in vain.https://www.tortoisemedia.com/2024/02/02/why-no-one-can-tune-out-taylor-swift/
Meghan Markle, Prince Harry warned of severe outcomes if royal rift grows
Meghan Markle and Prince Harry have been warned of severe outcomes if their rift with the senior members of the royal family grows in 2024. As per The Express, PR expert Mark Borkowski said that the Duke and Duchess of Sussex should utilise 2024 in order to rebuild their positive image among the public. He shared, “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.” https://www.thenews.com.pk/latest/1145585-meghan-markle-prince-harry-warned-of-severe-outcomes-if-royal-rift-grows
Where did it all go wrong for Marcus Rashford?
PR guru Mark Borkowski, who has managed crises for several high profiles footballers, told MailOnline that ‘something is seriously wrong’ behind the scenes. He said: ‘We saw this back in the day with the Rooneys and the Beckhams. Marcus was a golden boy but the constant pressure perhaps of not performing on the pitch and mental health issues takes its toll. ‘These players were expected to be role models, often when they’re not. They are young people who have got huge fame and glory when they have been at top of their game but it can prove too much. ‘Marcus…
Who is Luke Littler’s girlfriend Eloise Milburn?
PR expert Mark Borkowski told SunSport that if Littler’s astonishing success continues, he could become the “Wayne Rooney of darts”.https://www.thesun.co.uk/sport/25219272/luke-littler-girlfirend-eloise/
Where did it all go wrong for Marcus Rashford?
PR guru Mark Borkowski, who has managed crises for several high profiles footballers, told MailOnline that ‘something is seriously wrong’ behind the scenes. He said: ‘We saw this back in the day with the Rooneys and the Beckhams. Marcus was a golden boy but the constant pressure perhaps of not performing on the pitch and mental health issues takes its toll. ‘These players were expected to be role models, often when they’re not. They are young people who have got huge fame and glory when they have been at top of their game but it can prove too much. https://www.dailymail.co.uk/news/article-13023403/Marcus-Rashford-Man-United-scandal-charity-football.html
Holly Willoughby’s Dancing on Ice return ‘to spark major career change’ as she overhauls ‘Queen of Daytime TV’ image
PR guru Mark Borkowski said it must have been incredibly nerve-wracking for the mother-of-three to make her return to Dancing on Ice. He said: “She’s been through a lot and it was good to see her back on the screen connecting with viewers. https://www.thesun.co.uk/tv/25365197/holly-willoughby-dancing-on-ice-return-stephen-mulhern/
Why celebs are over keeping their private lives private
Vogue “PDA has generated significant media coverage throughout history, helping celebrities stay in the spotlight and secure more opportunities,” explains Mark Borkowski, author of The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry, which is being updated later this year. “Using their own channels, like Instagram, for curating imagery or showcasing their relationships allows celebrities to control the narrative surrounding their personal lives, ensuring they have a say in how their relationships are portrayed in the media.”Text content https://www.vogue.com.au/culture/features/why-celebs-are-over-keeping-their-private-lives-private/news-story/7180fe0405e47889c47ad777888d95ce
Harry and Meghan ‘struggling to compete’ with Prince William and Kate amid warning
This comes after we reported that PR expert Mark Borkowski said that the Sussexes need to do something “positive”. He said: “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.”Mark is also said to have given some advice to the couple, with him revealing the one thing that they can do to make sure 2024 is a better year. The PR guru said: “One thing is clear: Harry and Meghan can’t have another year of taking swipes and talking about issues…
Harry and Meghan warned they need to do ‘something positive’ to ‘recover’ image
According to The Express, PR expert Mark Borkowski has said that the couple needs to do something dramatic in order to make a comeback. He said: “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.” Mark is also said to have given some advice to the couple, with him revealing the one thing that they can do to make sure 2024 is a better year. The PR guru said: “One thing is clear: Harry and Meghan can’t have another year of…
Harry and Meghan warned they need to do ‘something positive’ to ‘recover’ image
According to The Express, PR expert Mark Borkowski has said that the couple needs to do something dramatic in order to make a comeback. He said: “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.”Mark is also said to have given some advice to the couple, with him revealing the one thing that they can do to make sure 2024 is a better year. The PR guru said: “One thing is clear: Harry and Meghan can’t have another year of taking…
Meghan Markle ‘furious’ at the royal family over ‘different rules for her’
“Something is beginning to unwind at the heart of Meghan and Harry,” PR expert Mark Borkowski told the Daily Mail earlier this month. “I think 2024 is going to be seismic, either because they’re going to do something to recover and find a new positive tactic or it’s going to be the undoing of the brand.” “It can only go one or two ways. It can’t stay where it is at the moment. Because it’s clearly not working,” he added. https://nypost.com/2024/01/03/entertainment/meghan-markle-furious-at-the-royal-family-over-different-rules-for-her-expert/
Meghan Markle is ‘furious’: duchess is upset with the royal family and their different rules for her
Something is beginning to unwind at the heart of Meghan and Harry,” PR expert Mark Borkowski dished. “I think 2024 is going to be seismic, either because they’re going to do something to recover and find a new positive tactic, or it’s going to be the undoing of the brand.”He added: “It can only go one or two ways. It can’t stay where it is at the moment. Because it’s clearly not working.”https://www.theroyalobserver.com/p/meghan-markle-furious-royal-family-different-rules-for-her
Meghan Markle’s values simply haven’t delivered
Meghan Markle’s values and plans from Hollywood have just come under fire. All of this has been brought to light by PR expert Mark Borkowski.He weighed in on everything during a most recent piece for the Guardian. In the piece Mr Borkowski touched at length about Meghan’s intentions for Hollywood. Read More: Prince Harry, Meghan Markle planning to break silence over royal race row.Referencing that and her recent public appearances Mr Borkowski said, “Look, if you’re appearing on red carpets and premieres, that means you’re putting yourself on show for the type of people who might cast you, book you,…
Meghan Markle scrambling for work as firms turn their backs on Duke and Duchess of Sussex
PR expert Mark Borkowski has claimed the content that the Sussexes want to produce is not what firms are looking for.Meghan Markle is scrambling for work as firms are turning their backs on the Duke and Duchess of Sussex, according to a PR expert.GettyBorkowski said: “Look, if you’re appearing on red carpets and premieres, that means you’re putting yourself on show for the type of people who might cast you, book you, use you.https://www.gbnews.com/royal/meghan-markle-news-duke-duchess-of-sussex-prince-harry
‘It hasn’t delivered for them’: where next for Harry and Meghan, content creators?
“Look, if you’re appearing on red carpets and premieres, that means you’re putting yourself on show for the type of people who might cast you, book you, use you,” said PR expert Mark Borkowski. “That’s what Meghan’s been about.”What the couple seem to be seeking are people to back the kind of projects they want to be linked with, he added. “The trouble is, all this high-ended stuff around the values that they portray, it hasn’t delivered for them.” And they need to make money.https://www.theguardian.com
Prince Harry and Meghan Markle ‘overhyped’ in Hollywood as they ‘fail to deliver’
However, their popularity is seemingly dwindling as one PR expert warned they may have tried to make too big of a splash when they first left the UK and now have earned themselves a reputation of not being able to deliver.Publicist Mark Borkowski, who has been following the Sussexes’ moves closely since they arrived in America, claims their current downfall is due to a major mistake they made when they first entered Hollywood.He told The Telegraph over the weekend that because the couple “were overhyped” they’ve lost most of their career momentum in the “fickle” Hollywood system.https://www.express.co.uk/news/royal/1846680/prince-harry-meghan-markle-archewell-hype