Mark Comments in the Press.
With a keen eye for cultural trends and a depth of insight honed through years of experience in the public eye, Mark stands as a beacon of clarity in a world often shrouded in confusion.
Mark’s commentary is both thought-provoking and incisive, inviting audiences to see beyond the surface and engage with the complexities of our times.
Kate Middleton’s Photo Fail Has PR Experts Asking Why There’s ‘Poor Decision-Making’ at the Palace
Kate Middleton probably hoped that her apology for the Photoshop fail on Mother’s Day would make every royal family controversy go away. Instead, it’s had the opposite effect. Anyone who is on social media and paying attention in the slightest way knows that Prince William and Kate have a major PR crisis on their hands that goes way beyond a software tool.PR experts are now weighing in on the controversy and they seem just as baffled as the rest of the world. How did the royal family let everything get so far out of control? With their leader, King Charles…
Princess Kate photo: Expert fears conspiracy theorists ‘won’t believe’ apology
Public relations and crisis consultant Mark Borkowski called on the Royal Family to release the original, unedited photograph.Speaking to the PA news agency, Mr Borkowski said people likely won’t believe the Princess’ explanation due to “all the conspiracy theories running around”.He said: “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks.“I find they have risen to the challenge, provided the statement as an explanation – the…
Kate Middleton is pictured leaving Windsor Castle in car with William as she heads for ‘private appointment’ – while Prince makes his way to Commonwealth Service at Westminster Abbey
PR expert Mark Borkowski said: ‘It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks.’I find they have risen to the challenge, provided the statement as an explanation – the question is with all the conspiracy theories running around, is whether people believe it and I’m not sure they will.’Mr Borkowski said the Mother’s Day photo had exposed a public relations problem for the monarchy: ‘That’s the…
Kate Middleton’s photo editing blunder creates chaos for royals as pals defend ‘innocent snap
The Wales family often shares their own photos, usually taken by Kate, to celebrate special events like their children’s birthdays but now, people are wondering if – or how much – these images have been changed before.PR and crisis expert Mark Borkowski said this mess-up was a “massive own goal” and suggested that the original photo should be shared to rebuild trust. He commented: “It’s possible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad…
Kate, the photo and trying to solve the conspiracy theory crisis
Kill notices are uncommon and usually due to issues with copyright or journalistic process – and this has never happened to a royal picture.On this edition of the Sky News Daily, Sarah-Jane Mee speaks to Adam Parker from our data and forensics unit, who reveals what the team have learned after analysing the photo’s metadata.Plus, PR expert Mark Borkowski on whether this has fanned rather than extinguished online rumours, and our royal correspondent Rhiannon Mills on where this leaves the royal family.https://news.sky.com/story/kate-the-photo-and-trying-to-solve-the-conspiracy-theory-crisis-13092747
Palace urged to release unedited Kate Middleton photo and end conspiracy theory nightmare
Now, public relations and crisis consultant Mark Borkowski said about Kate’s statement: “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks.“I find they have risen to the challenge, provided the statement as an explanation – the question is with all the conspiracy theories running around, is whether people believe it and I’m not sure that they will.”https://www.mirror.co.uk/news/royals/palace-urged-release-unedited-kate-32325205
Palace dismay as attempt to dispel Princess of Wales rumours misfires
A Kensington Palace source sought to dampen down the row by stressing the princess had made only “minor adjustments”.Mark Borkowski, a public relations and crisis consultant, described it as a “massive own goal”. Of Kate’s statement, he said: “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo. It can’t be that bad if they just made a few tweaks.“I find they have risen to the challenge, provided the statement as an explanation – the question is, with all…
Kate issues public apology as she takes blame for digitally altered photo
Public relations and crisis consultant Mark Borkowski called the fiasco a “massive own goal” and said the unedited photograph should be released to regain trust.He told the PA news agency “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks.“I find they have risen to the challenge, provided the statement as an explanation – the question is with all the conspiracy theories running around, is whether people…
Kate Middleton’s private appointment as William attends service
William and Kate have an established track record of issuing their own photographs, often taken by Kate rather than William, to mark special occasions including their children’s birthdays. But the princess’s confession raises questions over whether – or to what extent – the images have been altered in the past.Public relations and crisis consultant Mark Borkowski called the fiasco a “massive own goal” and said the unedited photograph should be released to regain trust.He told the PA news agency: “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain…
Kate ‘saddened’ by furore over her altered family photograph
After Monday’s apology, Kate was seen leaving Windsor in a car with William as he was driven to the Commonwealth Day service at Westminster Abbey. The princess was understood to have been going to a private appointment.Public relations and crisis consultant Mark Borkowski described the photograph as a “massive own goal” and said the unedited photograph should be released to regain trust.He said: “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo. It can’t be that bad if…
Mark Borkowski, British Public Relations expert, warns of the consequences of Kate Middleton’s photo
‘People’ magazine has contacted Mark Borkowski, a renowned public relations and communications expert based in London to analyze this case. Mark speaks in the aforementioned publication of the concerns that the English people have about the Princess’s state of health. However, he points out that with this act he has not managed to calm them, “in fact, has made them worse”. In this way, she expresses the general unrest in the British country in a very forceful way.But the expert goes further. “Now some people are wondering if everything is AI-generated or a photo taken in Photoshop. It’s not something…
Kensington Palace refuses to release original Kate Middleton photo after botched editing job
According to the outlet, the royal family has felt “increasing pressure” to release the unedited version of the photo, with PR experts arguing that it needs to happen in order to regain the public’s trust.Still, Kensington Palace has said it will not be releasing the pic – despite ongoing conspiracy theories about Middleton’s whereabouts post-surgery and claims that she heavily used Photoshop or an AI tool to doctor the image.“It’s plausible [Kate’s] at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo,…
Kensington Palace under pressure to release original Kate Mother’s Day photo after Princess admits she edited the picture – as PR experts call fiasco a ‘massive own goal’ and warn officials need to regain the public’s trust
While the princess publicly took the blame for altering the photo, Kensington Palace said it would not be reissuing the unedited photograph of Kate and her children.PR expert Mark Borkowski said: ‘It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks.’I find they have risen to the challenge, provided the statement as an explanation – the question is with all the conspiracy theories running around, is whether…
Public relations and crisis consultant Mark Borkowski called the fiasco a “massive own goal” and said the unedited photograph should be released to regain trust.
He told the PA news agency “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks.“I find they have risen to the challenge, provided the statement as an explanation – the question is with all the conspiracy theories running around, is whether people believe it and I’m not sure that they will.”Mr Borkowski said the Mother’s Day photo had exposed a public relations problem for the monarchy:…
Kensington Palace faces calls from experts to release unedited picture of Kate Middleton and kids
“And there is that crucial little word: ‘candid’. This has blown up into a major media storm because people feel the royal family – who also double up as an institution of state – are not being honest with them. And if you can’t trust Kensington Palace, then who can you trust? To make this go away the Palace need to release the original picture. The integrity of our future King and Queen is at stake.” Also weighing into the request from the Palace is public relations and crisis consultant Mark Borkowski who told the Metro: “It’s plausible she’s at…
Kate Middleton’s Photo Controversy Is ‘Pretty Damning,’ Says U.K. PR Expert (Exclusive)
Over the weekend, photo agencies pulled the Mother’s Day image of the Princess of Wales, 42, who is recovering from abdominal surgery, and her children, citing concerns about manipulation. Princess Kate apologized in a personal statement released on Monday, saying, “Like many amateur photographers, I do occasionally experiment with editing. I wanted to express my apologies for any confusion the family photograph we shared yesterday caused.” Mark Borkowski, a London-based public relations and crisis communications expert, tells PEOPLE that in trying to share a new image with the public, the palace hasn’t calmed concerns — “in fact, it’s made it…
Altered Photo of Princess of Wales Sparks Uproar
Experts say details are consistent with an amateur splicing together different images from the same session to make a nice family portrait https://www.wsj.com/world/uk/kate-middleton-altered-photo-princess-of-wales-07920f5e
Princess of Wales says she edited family photo recalled by picture agencies
Mark Borkowski, a public relations consultant, called the photo fiasco a “massive own goal” and said the unedited image should be released to regain trust.The independent factchecking website Full Fact said it exemplified how greater transparency was crucial in preserving trust in images online.“In today’s information environment, any manipulation of an image, even relatively minor edits done with no intention to mislead, can raise suspicions,” said its chief executive, Chris Morris. “The rapid spread of image manipulation tools has changed the rules of the game. Conspiracy theories thrive in information vacuums, so if you want to be trusted, you have…
Kate, Princess of Wales, apologizes for altering family photo that fueled rumors about her health
Kate, Princess of Wales, apologizes for altering family photo that fueled rumors about her health Veteran public relations consultant Mark Borkowski said the photo gaffe exposed a wider PR problem for the monarchy. “There doesn’t seem to be that much joined-up strategic thinking at the heart of the royal family at the moment, which leads to these problems where it’s a very difficult organization to manage in terms of PR,” he said. “I find they have risen to the challenge, provided the statement as an explanation,” he said of Kate’s apology Monday. “The question is, with all the conspiracy theories…
Kate Middleton’s Photo Controversy Is Pretty Damning Says U.K. PR Expert
Mark Borkowski, a London-based public relations and crisis communications expert, tells PEOPLE that in trying to share a new image with the public, the palace hasn’t calmed concerns — “in fact, it’s made it worse.” “Now some people are asking if it is all generated by AI or is it a Photoshop of a photo taken. It’s not something you’d want the royal brand to be aligned with,” he says. A palace insider downplayed the PR crisis, telling PEOPLE exclusively that although the situation is a “bump in the road, it’s not an earthquake.” “[Kate] has apologized and graciously so,”…