Mark Comments in the Press.
With a keen eye for cultural trends and a depth of insight honed through years of experience in the public eye, Mark stands as a beacon of clarity in a world often shrouded in confusion.
Mark’s commentary is both thought-provoking and incisive, inviting audiences to see beyond the surface and engage with the complexities of our times.
Phillip Schofield: The TV host will reappear somewhere, says Mark Borkowski
BBC News Phillip Schofield’s career is not finished, according to a PR expert, after the TV host agreed to step down from ITV’s This Morning “with immediate effect” after more than 20 years. His departure comes after reports claimed relations between him and co-host Holly Willoughby had come under strain in recent weeks. In a statement, he said: “I understand ITV has decided the current situation can’t go on.” Public relations expert Mark Borkowski said that Phillip Schofield will “reappear somewhere” after a period outside the limelight. https://www.bbc.co.uk/news/av/entertainment-arts-51414550
‘She’s right at the top’: Meghan being lined up for new chat show
PR guru Mark Borkowski added that, with Princess Kate also image-building back in Britain, the “savvy” duchess is fighting back with a fresh public profile after negative publicity over Harry’s explosive memoir Spare and their Netflix series.https://www.express.co.uk/news/royal/1772634/meghan-markle-new-chat-show
This Morning is thrown into chaos as Kelsey Grammer is CUT OFF mid-sentence by Alison Hammond as the show ‘goes to break’ in awkward gaffe
PR expert Mark Borkowski played down the chance of any imminent personnel moves, saying ITV would seek to ‘ride out the cyclone’.He told MailOnline: ‘I think ITV and programme bosses will indeed take a long hard look at the presenters. ‘Perhaps it’s a time to change and regenerate with two fresh faces. But don’t write any obits just yet. ‘Viewing figures fluctuate and I’m sure bosses will be looking at a long term aggregates. The issue is to look at all the options and no bow to social media surges.’Senior figures at ITV called a crisis meeting following a wave of negative social media…
Queuegate and mocked at PMQs: what’s gone wrong for Phil and Holly?
Mark Borkowski, the PR agent who represented Noel Edmonds at the point at which his hit show Noel’s House Party was in a death spiral, said he sensed that a “storm in the teacup” was being further stirred by those acting in the interests of those who might wish to replace them – and that this might well be how it ends. “I think ITV will be protecting the format, they will be very frustrated by it,” Borkowski said. “Every crisis is an opportunity for a TV company to rethink and there will be plenty of people who might step…
Phillip Schofield is branded the ‘monster of daytime TV’ by This Morning relationship expert and says ‘it’s time he got the boot’ amid Holly Willoughby feud
Brand expert Mark Borkowski, who was also on GB News, said it was time for ITV to revamp This Morning.He said: ‘This pairing does not feel authentic. Perhaps it is time for a reboot for This Morning.’There are a whole host of people who could take up the reins on this show.’Louise, who appeared on Real Housewives of Cheshire last month giving sex and relationship tips to the stars, said she would be boycotting the show while Schofield remained as a presenter.’I am one of the thickest skinned people on the planet but the fact is, he is rude and arrogant…
Get ready for Meghan 2.0
PR guru and king of the publicity stunt Mark Borkowski, said the ‘savvy’ Duchess of Sussex is fighting back, with Kate also on manoeuvres. He predicted that Meghan will be seen with more celeb friends and calling on their help for her ‘glam’ relaunch after the negative press caused by Spare and the Sussexes’ Netflix series.It came as the Sussexes’ friends Amal and George Clooney arrived at a Prince’s Trust event in London today. The organisation was set up by King Charles when he was heir to the throne and has helped one million young people develop skills and find…
So what’s next for Phillip Schofield?
PR master Mark Borkowski told MailOnline that ITV are certain to be considering whether to axe Phil as his brand turns ‘toxic’. He told MailOnline: ‘He’s an ageing talent. These are rocky times for him and there is a rift with his TV partner. And Holly Willoughby can do no wrong.’He’s been dogged by so many negative stories – and actually it doesn’t help him that so little is said by his friend Holly. She’s staying quiet and allowing it to percolate.‘Every celebrity publicist knows that there is a date stamp, a best before date, tattooed on the rump of their clients….
Harry and Meghan Markle ‘are in a really good place’ Sussexes’ friend Gayle King says
Mark Borkowski said that Meghan has difficult decisions to make as their popularity in the US has tumbled.He said: ‘There will definitely be a relaunch by Meghan. It is impossible for them to stay quiet. They need the royal pomp and ceremony. They could end up becoming an entity like Edward and Mrs Simpson. Forlorn royals with no connection to the family being in exile. There are parallels there. ‘They will be very quick to regenerate interest. But it is going to be more and more and difficult. For many Spare was a set of stories that went too far’.The Tig…
So what next for James Corden?
PR guru Mark Borkowski told MailOnline that trying to bring back Gavin & Stacey could be a mistake and that instead Corden could be snapped up by ITV either for a new reality show or chat show.If the latter does come to pass for Corden, who can call on appearances from A-lister friends such as Adele and Prince Harry, it would be bad news for Jonathan Ross, according to Mr Borkowski.He said: ‘Reviving classics are rarely a good idea. It’s a risk. However ITV would be able to give him an enormous platform. The big TV formats are very hard…
The era of the great working-class entertainers is over – Len Goodman was the last
“This old guard didn’t become famous overnight thanks to a TikTok, a reality show or a sex tape,” says branding and PR expert Mark Borkowski. “They rose through the ranks because they were bloody good at what they did and they were grateful and gracious when they found success because it didn’t come overnight. They were steeped in music-hall values – demonstrating real talent, being versatile and putting the hours in. They took nothing for granted, they loved what they did and that shone through to their audiences in theatres and homes.”The new light entertainers are a very different breed….
Meghan will make bid to relaunch her career after King’s coronation, says Mark Borkowski
PR guru Mark Borkowski said that Meghan’s next move is crucial, because Spare and her husband’s ‘truths’ in the media blitz that followed had damaged his brand and tarnished her, too. He said: ‘She’s kept her head down for some time. I suspect this is due to the noise that accompanied Spare, it created debate and a huge amount of coverage. I don’t think it played well in America, especially with their fundraisers. ‘The Royal Family refused to comment so it became one sided whinging and a visceral story of his life that didn’t resonate well. And they were both…
So what WILL Meghan’s next move be?
The Daily Mail Meghan Markle has been in hiding for months as Prince Harry promotes Spare but she is set to make a very public comeback just days after the Coronation with new TV projects plus The Tig 2.0 also said to be in the pipeline, MailOnline can reveal today.The Duchess of Sussex has only been seen four times in public since the launch of the Sussexes’ Netflix series in December as experts claimed she has kept her head down to avoid flak sparked by her husband’s royal-trashing memoir.Brand experts told MailOnline today that Meghan would be wise not to announce any new ventures until after May…
‘If there’s a reason to complain, someone will’: Soccer AM star Rocket says cult show couldn’t continue because modern day audiences get offended too easily as TV bosses push for ever-more ‘inclusive’ football shows
The Daily MailSoccer AM star Rocket has said he ‘doubts’ the cult show could have continued in the current climate because people ‘get offended too easily’ – after it emerged the programme was being axed after almost 30 years. The Saturday morning football staple is set to be shelved as part of a drastic Sky Sports shake-up, with staff reportedly told yesterday it was to wrap up at the end of the current season.Fans have complained about Sky’s decision to axe the series, with one accusing the broadcaster of overseeing an ‘ultra woke’ regime that jarred with the programme’s freewheeling and sometimes controversial approach. Rocket, who…
Another day, another photo of Kate. But will the nonstop exposure neutralise the rebel Sussexes?
The Guardian It’s been a busy March so far for the Princess of Wales, following a lively February, and an active January. Last Thursday she was at a Muslim centre in Hayes, west London, paying tribute to fundraisers for the earthquake victims in Turkey and Syria, and the day before on exercises with the Irish Guards on Salisbury Plain.The visits presented two superficially contrasting images – one in headscarf, the other in army camouflage – but she could equally have been attending a space station and a yoga centre, and would no doubt have produced the same picture of smiling earnestness.Such…
The playground Prime craze is a lesson in modern marketing
Financial TimesThe relationship younger audiences have with influencers, says Mark Borkowski, a PR executive, differs from that of past generations to celebrity-endorsed products. Today’s youth are complicit. “They follow them, understand the algorithms, they are learning from them. [Because] they think that they can do it. Younger kids are smarter than a marketing executive.” Full article: https://www.ft.com/content/4e9c33f2-deeb-4dbe-a296-3cf44bb2c5de
BBC begs Gary Lineker to return to Match of the Day calling him ‘best in the business’
The MirrorBosses are begging Gary Lineker to return to Match of the Day – but he says he will never apologise for giving the Tories a kicking.BBC sport shows are in chaos as presenters, pundits and commentators down tools in support.They are furious the Beeb suspended Lineker, 62, for comparing the language around Home Secretary Suella Braverman ’s “cruel” migrant policy with that of 1930s Germany on Twitter.Tonight Gary’s son George, 31, said of his dad: “He loves Match of the Day. But he won’t ever back down on his word. I’m proud of him, he will always speak up for people who don’t have a voice.“He is passionate about…
Gary Lineker faces a dilemma: toe the BBC line or be a social media influencer
The GuardianThe BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars.Lineker’s politically loaded tweets about the government’s new asylum policy – followed by a pledge to stand by his comments – had left the BBC in an almost impossible position, balancing impartiality with freedom of expression by its staff.The BBC, which has tried to rebuild a “fragile trust” with the government, reining in perceived partiality on and off screen by implementing an ultra-strict social media policy for…
Will Gary Lineker get a red card from the BBC over his tweets? Probably not
The GuardianGary Lineker may have famously managed to avoid being carded for foul play during a 16-year professional football career, but the latest politically loaded social media salvo from the BBC’s highest-paid presenter has the corporation’s director general seeing red.Tim Davie, who may now be rueing the £6.75m deal to keep the former England star at the BBC until 2025 that was announced two weeks after he took over running the corporation, has made it his mission to rebuild a “fragile trust” with government by reining in perceived partiality on and off screen. To that end, an ultra-strict social media policy is now…
Tommy Fury’s £10million knock-out blow
Daily MailTommy Fury has made at least £3.7million from his win over Jake Paul in Riyadh – and could bring home at least £10million more by the end of the 2025, experts told MailOnline today.The Love Island star and boxer, 23, may even eclipse his influencer partner Molly-Mae Hague, 23, who is said to earn £2million-a-year and can secure a £20,000 fee for a single Instagram post.Last night Fury, who recently had his first child Bambi with Miss Hague a month ago, settled his grudge match with Jake Paul after winning a split decision in Saudi Arabia in front his half-brother Tyson, Cristiano Ronaldo, Mike…