Mark Borkowski, a public relations and crisis consultant, claimed the Spotify announcement would diminish what the Sussexes could receive from possible future episodes of the series.He said: “Spotify and all the streamers who did very well out of lockdown are now looking hard at the costs – their algorithms don’t lie.”If they were successful and they were valued by Spotify they would still be there.”He added: “It shows that they don’t really have anything interesting to say and more importantly they don’t have critical friends in the centre of their organisation.”And whatever you are as a content producer, you’ve got…

PR guru Mark Borkowski told MailOnline today that it is not yet clear if a deal with Dior is already done – or if the Sussexes are touting for one. ‘It shows that they have great power in fashion and they are wanted by fashion houses. It is easier to be a clothes horse than an issues warrior’, he said….Mr Borkowski said: ‘It could be a case of poking the bear (to get a deal) or I suspect that is something that has been running for a while in terms of a negotiation and it now manifests itself into something.‘It’s…

Commenting on the likely reason Spotify ended its partnership with Archewell Audio, British crisis communications expert Mark Borkowski told the publication: “It’s always about the content…. clearly there hasn’t been a big enough audience for it. “If you can’t deliver your fee, no one’s going to pay it,” he added.https://www.independent.co.uk/life-style/prince-harry-meghan-markle-spotify-canceled-b2359985.html

The Sunday Times Mark Borkowski, the PR expert, said Johnson was getting ahead of the curve in a way that will, at least, feed his base supporters. “He’s carved out his narrative, which many, many people will buy into because he’s a personality,” said Borkowski. “Chris Bryant [the Commons’ standards committee chairman] said, ‘People should read the report and see for themselves’. Well, nobody reads reports. Nobody reads small print.” For this reason, Borkowski said, we cannot write off Johnson, especially when people have such short memories in politics. “It’s all about timing. He knows how to remain undefeated. He…

Crisis communications guru Mark Borkowski says the show may not have been compelling enough when Spotify reviewed the numbers.”It’s always about the content…. clearly there hasn’t been a big enough audience for it,” he says. “If you can’t deliver your fee, no one’s going to pay it.”Mr Borkowski says there is little doubt that the duke and duchess still have value as a media brand. But it may not be what it once was.Polling for Newsweek earlier this year suggested the couple’s popularity in the US suffered following the publicity blitz surrounding their Netflix documentary series and the publication of Harry’s memoir,…

Mark Borkowski, a public relations and crisis consultant, said the announcement would diminish what the Sussexes could receive from possibly future episodes of the series.He said: “Spotify and all the streamers who did very well out of lockdown are now looking hard at the costs – their algorithms don’t lie.“If they were successful and they were valued by Spotify they would still be there.”He added: “It shows that they don’t really have anything interesting to say and more importantly they don’t have critical friends in the centre of their organisation. And whatever you are as a content producer, you’ve got…

Mark Borkowski, a crisis PR consultant and author, said the end of the Spotify deal was not just bad for the couple’s brand, it also started “picking away the seams” of a lot of their other projects.“You can see this being a bit of a domino that leads to other problems,” Borkowski said. “Will they be able to keep their engine running? The next deal isn’t going to be as much as the Spotify or Netflix deal and they’re gradually heading towards becoming busted flush. They’ve been isolated by the royal family, they’ve run out of steam.”Borkowski believed statements about…

Mark Borkowski, a public relations and crisis consultant, said the announcement would diminish what the Sussexes could receive from possibly future episodes of the series.He said: “Spotify and all the streamers who did very well out of lockdown are now looking hard at the costs – their algorithms don’t lie.“If they were successful and they were valued by Spotify they would still be there.”He added: “It shows that they don’t really have anything interesting to say and more importantly they don’t have critical friends in the centre of their organisation. And whatever you are as a content producer, you’ve got…

Mark Borkowski, PR guru of Borkowski agency, gives credit to the ‘nervous’ 42-year-old for addressing the upset ‘head-on’ and likens her soft ‘theatrical’ approach to that of Meghan Markle….Mark told the Mirror: “Questions remain about just how Holly could have remained unaware of a liaison that was almost common knowledge in ITV circles and happening under her nose.”Of course, she was never going to answer that question directly on her return to This Morning – that would be a zero-sum game – but she did address the scandal head-on, signalling her confession in advance of the show’s airing in order to cushion the landing.”Seeming…

Mark Borkowski, a PR strategist representing celebrities and corporate heavyweights, tells i that there is likely some scope for Schofield’s return one day to a TV channel- if not ITV or BBC, as we have seen in other examples.“It was said that Jonathan Ross was finished over Sachs-gate [Ross was hauled off the BBC after he and Russell Brand left lewd ‘prank’ messages on actor Andrew Sachs’s phone about sex with his granddaughter],” he says, “but there he is on primetime ITV as one of the panelists on the biggest entertainment show of the moment, The Masked Singer.“People thought Jeremy…

PR experts are hailing the clown a genius with a bright career ahead of him, and reckon he’ll find a fan in King Charles.PR guru Mark Borkowski tells The Sun: “The mood of the nation wants to be cheered up. His performances are frivolous and full of stupidity.“He wants to make you laugh, and you could see the reaction of the room.“I think he touched thousands. If I was Disney or a big children’s entertainment network, I’d be snapping him up.”Mark adds that the reaction to his win – both positive and negative – demonstrate how big a show BGT still…

Mark Borkowski, PR guru and author of The Fame Formula Whilst Succession’s finale was beautifully unexpected and wonderfully over the top in its drama, it wasn’t that far from the truth at any point. In the real world, Logan would have destroyed them all, and that’s really what happened. It’s very difficult for generations to follow the template of the person who created that success. Those driven founders have given so much of their lives to that success they have not invested in their family.  There’s a moment when the siblings head back to divvy up the spoils of Logan’s…

Mark Borkowski, told MailOnline that he believes Willoughby should stay with This Morning but also work out how she can progress with ITV.He said today: ‘I think that ITV should in some ways see her as an asset. Depending on where this whole story goes and whether it’s finished or not, there could be a recovery period.’If you’ve got talent and you are pretty adept at social media, which she is, I think this is a massive learning curve for her but it now depends on playing the correct game to regain what possible is damaged, which is trust in…

Publicist Mark Borkowski told Metro.co.uk that This Morning is a ‘very important format for ITV’, adding: ‘Every iconic TV format has the opportunity to restore.‘I suspect in time it will look very different with perhaps high end celebrities no longer fronting the programme.’On the future of ITV, he continued: ‘The general criticism at the moment is being driven by those with an agenda.‘No one truly knows the facts, I believe in time ITV will start to give us an insight on what the real story is rather than the speculative nature of social media.’https://metro.co.uk/2023/05/30/this-mornings-future-on-itv-after-phillip-schofields-confession-18865532/

Willoughby herself, it should be said, is accused of nothing. “She is a great commercial commodity for ITV,” says celebrity publicist Mark Borkowski. “Holly would struggle on the BBC because of the level of commercial deals she has.”He remains unconvinced that ITV will want to lose her. “Finding somebody of that quality: a woman, the girl next door, not particularly threatening, ITV are doing everything they can to try and mitigate the circumstances beyond this.“The programme was going to respawn in some way and she is still the great hope for ITV at the moment. They will be throwing out…

PR guru Mark Borkowski says: “She has not been a follower of fashion, she has been a creator of fashion.”…“She never felt desperate and doesn’t seem to need fame.”…”She has an excellent team who manage her so that we never get bored of Kylie.”https://www.thesun.co.uk/tvandshowbiz/22526794/transformation-kylie-minogue-indie-queen-pop-princess-disco-diva/

Daily Express PR and branding guru, Mark Borkowski discussed Holly Willoughby’s future at This Morning during Sunday’s GB News. Mark told hosts Stephen Dixon and Dawn Neesom Holly’s “lawyers will have to come up with the goods” after news of Phillip Schofield’s affair surfaced.   Stephen began: “It’s very difficult one would imagine to actually go back on air anytime soon.” “Look, she is a commodity for ITV,” Mark replied. “They’ve invested in her. “Let’s think about it… the controversy when Fern Britton was ousted from the programme.” “Phillip wanted Holly to be there. She was a bright young thing.” He continued: “This fall out, this…

Holly, who is officially due to be back on the show on Monday June 5 after a two-week family holiday, could extend her time off in a desperate attempt to avoid being dragged further into controversy, PR guru Mark Borkowski has said.The team behind ITV’s golden girl, including her advisers, agents and lawyers, will now need to ‘come up with the goods’ to guarantee her future, he claimed.Mr Borkowski told MailOnline: ‘For Holly it’s a case of staying out of the headlines, taking time out. Disappearing from public view.’Clearly she won’t do TV at the moment, she might possibly extend that….

The PR expert Mark Borkowski adds: “Many felt let down by his failure to be more authentic about who he really was, in his private life. So yes, there were questions about who the real Schofield [is]. That’s a task for clever PR, which never was applied.”…Can he reinvent himself? Borkowski thinks it is possible, though he should have done it sooner.“Phil has stayed loyal to the [This Morning] format, which required a refresh. An intelligent move should have been to move away from the format some time ago. He is a rare soul who can helm live TV ….

PR guru Mark Borkowski told MailOnline that Schofield’s abrupt exit shows ITV has backed Holly Willoughby – but he understands they will have made promises to Phillip Schofield that his career there is not over.He said: ‘Phil’s departure is a chance for the show to be renewed and they are hoping it will be Holly Willoughby to do it. When she returns in a fortnight the show will be sparkly and fresh with an emphasis on life after Phil.’Holly Willoughby is now ITV’s great hope. Advertisers would rather put their trust in Holly instead of Phil because of the negativity…