Mark Borkowski, a PR expert, said the inclusion course initiative was part of a pattern of brands, particularly those with younger customers, embracing social justice causes. He said: “If The North Face are going deeper into this, they know that this is going to resonate with their audience. You are attuned to what your audience wants.“It’s true that a millennial and a Gen Z market want the brands to stand for something — for values they think are important. There is a profound and noisy generation, a young demographic, being very voluble about what they feel.“A brand isn’t just reflecting…

Yet Mark Borkowski, one of the UK’s most experienced PR advisers, thinks we might all be looking through the wrong end of the telescope.“F1 is a global sport and the average F1 fan in Spain, Italy or Saudi Arabia doesn’t care about this,” he said. “Red Bull has always been a maverick and it’s a very male sport.”https://www.telegraph.co.uk/formula-1/2024/03/08/christian-horner-red-bull-what-happened-formula-one/

Mark Borkowski, one of Britain’s leading PR gurus who represents a number celebrity clients, told MailOnline that despite the trappings of wealth and celebrity, a career as long as Graham’s takes its toll.https://www.dailymail.co.uk/news/article-13125665/Graham-Norton-Virgin-Radio-retire-husband-dog-60.html

“Taking on Harry and Meghan was a great coup for Netflix,” U.K.-based public relations and branding expert Mark Borkowski told The Wrap. “It probably got a lot of eyeballs and subscriptions, but they (Harry and Markle) never delivered.”As for the couple’s rebrand, it’s not their first effort to try to find new ways to promote themselves as entertainment innovators, humanitarians or global thought leaders. Last month, the couple launched Sussex.com, their third website in four years, with their representatives saying it would bring their various charitable and commercial endeavors “under one umbrella.”Critics say the Sussex.com site mainly serves to amplify…

This attitude of expectant pessimism led the BBC to put on a satire dedicated to the bungled preparations for the UK-hosted Olympics in 2012. Except, of course, it turned out to be a raging success. Because when we put the effort in we’re not bad at these things. We can actually (whispers) be quite good. But the disasters of chancers are always going to find equal footing in the hearts of the nation. As Mark Borkowski, a public relations expert, says: “When something is very poor, word of mouth travels fast, quicker than when something is good.”https://www.ft.com/content/85d8327a-a6c6-41ff-9d62-73fc5f841c8e

I first met media expert Mark Borkowski 30 years ago before traveling to West Africa to write for an English newspaper about Peter Kosminsky’s Dying of the Light, a film on murdered UK aid worker Sean Devereux. I have long warmed to Mark and always try to read him. Last week, he spoke of our growing push for smartphone-free childhoods and asked why so many of us were considering switching off entirely.Is it harming our mental health and strength, he asked? Does it stunt our attention span? Will it affect our cognitive abilities? Mark also referenced overloaded media channels struggling…

“Taking on Harry and Meghan was a great coup for Netflix,” PR expert Mark Borkowski told an outlet. “It probably got a lot of eyeballs and subscriptions, but they [Harry and Markle] never delivered,” he claimed before further adding about the Montecito twosome: “The amount of income this pair has to raise is enormous.”Another insider pointed out that Harry and Meghan’s deal with the company is an “overhead agreement,” which means the ex-working royals will not receive the full $100 million since some of it also funds their staff at the company.

Formula 1 team Red Bull was in the spotlight even more than usual during the pre-race season period this year.When its boss, Christian Horner (pictured), faced allegations of inappropriate behaviour, Red Bull chose to keep him front and centre. Horner was interviewed by the press, calling the claims against him a mere “distraction”, in a strategy that crisis comms pro Mark Borkowski referred to as “Horner playing hardball”, and cautioned could cause further problems for Red Bull.https://www.prweek.com/article/1863310/burson-red-bull-thames-floater-does-pr-sisterhood-exist%E2%80%A6-month-pr

Creating media and producing are collaborative processes — especially if it’s your first time doing so. This means that Harry and Meghan need help from authorities in the field. Yet, PR expert Mark Borkowski told TheWrap that the couple doesn’t “have a quality team around them.” Instead of seeking counsel from others, they prefer to always be in charge.Borkowski says that the Sussexes “drive this ship, they are in the wheelhouse, whether you are the Obamas, or Meghan and Harry you have to defer to people who can really get the job done.” By the sound of it, they’ve alienated many…

“Taking on Harry and Meghan was a great coup for Netflix,” public relations and image guru Mark Borkowski told TheWrap. “It probably got a lot of eyeballs and subscriptions, but they [Harry and Markle] never delivered.”Borkowski added that the clients he works with are closely watching their budgets and costs, but, given the former royals’ lifestyle, “The amount of income this pair has to raise is enormous.”https://www.thewrap.com/meghan-and-harrys-100-million-netflix-deal-is-a-hollywood-miss-exclusive/

PR expert Mark Borkowski told The Sun that being a ‘momager’ means ­Victoria has to “take the rough with the smooth”.He said: “If you create a soap opera out of your life, you have to accept the ups and downs — just like the Kardashians have proved.“Break-ups might not be pleasant but they carry on the family narrative and make it interesting.“I think Victoria has ultimate ­control as far as she can and it goes without saying that any mum wants their children to be happy.“But these are still young people making their way in life and it’s not always…

LOVE Island star Jake Cornish has sparked rift rumours after he was missing from nights out in London with his co-stars.Liberty’s proclamation she found “self love” while in the ITV2 matchmaking series has been widely praised – with her premature departure hinting the prize money wasn’t the most important thing to her.And despite her walkout, PR expert Mark Borkowski reckons it hasn’t affected her money-making potential one bit.The straight-talking beauty has already been offered a book deal and been approached by a variety of fashion and beauty brands.Mark told the Mirror: “Liberty’s timing and tactics have chimed with a post-Covid…

“It’s very interesting,” Mark Borkowski said to Page Six. “I think the guy was always going on to great things before he met Taylor Swift. https://www.marca.com/en/nfl/kansas-city-chiefs/2024/02/17/65d0c80c268e3e390e8b4574.html

Global PR and branding expert Mark Borkowski told Page Six: “It’s very interesting, I think the guy was always going on to great things before he met Taylor Swift. He was part of a legendary team and he had a big part to play in it. He was poised to be one of those players who have a huge career both on and off the field.Kelce’s “passion” definitely took over as he swept Swift — who had flown from Japan for the game — into an embrace on the field at Allegiant Stadium in Las Vegas.https://pagesix.com/2024/02/17/entertainment/how-travis-kelce-is-going-hollywood/

PR insiders have now also waded in on the Sussexes’ “contradictory” image overhaul, telling The Sun it flies in the face of their blistering attacks against the Firm in a bombshell interview with Oprah Winfrey, scathing books including Harry’s memoir, Spare, and their Netflix documentary series.PR expert Mark Borkowski tells us: “Everything that they have done has always been a bit of a knee jerk.“It is not being considered. If you look at the whole thing, from Oprah, right the way through to Harry’s appearance with James Corden, the book, the story-spinning, it’s just been a catastrophic disaster.https://www.newsbreak.com/news/3333656036993-prince-harry-and-meghan-markle-s-catastrophic-management-has-left-brand-sussex-in-chaos-so-what-is-the-plan

PR insiders have now also waded in on the Sussexes’ “contradictory” image overhaul, telling The Sun it flies in the face of their blistering attacks against the Firm in a bombshell interview with Oprah Winfrey, scathing books including Harry’s memoir, Spare, and their Netflix documentary series. PR expert Mark Borkowski tells us: “Everything that they have done has always been a bit of a knee jerk. “It is not being considered. If you look at the whole thing, from Oprah, right the way through to Harry’s appearance with James Corden, the book, the story-spinning, it’s just been a catastrophic disaster….

The Sun posted a video on Youtube (link below) of PR expert, Mark Borkowski, talking about what the Harkles are doing wrong and what lies ahead for them. For those who don’t want to watch it because it’s kinda long, I summarized it below (it’s not verbatim). A lot of it is Captain Obvious and what we have discussed before. I don’t think it takes an expert to tell us that they’ve failed miserably. Anything in italics are my comments. Also he didn’t call them the Harkles/Harold/etc, I did lol. Link: https://www.youtube.com/watch?v=nPyxQRA4Dgk https://www.reddit.com/r/SaintMeghanMarkle/comments/1ar6e10/pr_expert_weighs_in_on_the_harkles_collapsing/

PR guru Mark Borkowski has said that the Duke and Duchess of Sussex’s new website is an attempt by them to “dump their failures” and restart.https://www.express.co.uk/news/royal/1866942/prince-harry-meghan-markle-pr-strategy-catastrophic