Now, a team of PR professionals have offered their suggestions on what Meghan’s next steps should be following the soft launch of her lifestyle brand, American Riviera Orchard.Reveal the ‘real person behind all the gossip’Mark Borkowski, a crisis PR consultant and author of The Fame Formula, has stated that rebranding the duchess to appeal to British audiences is “one of the most difficult jobs in PR… second only perhaps to doing PR for Prince Andrew”. However, he added that Meghan needs to demonstrate some “humility” and “really surprise” people if she hopes to win them over.Speaking to the Telegraph, a…

Meghan Markle needs to show the ‘real person behind all the gossip’Mark Borkowski, crisis PR consultant and the author of the book The Fame Formula has claimed that rebranding the duchess to appeal to British audiences is “one of the most difficult jobs in PR… second only perhaps to doing PR for Prince Andrew”.But he added that Meghan needs to show some “humility” and “really surprise” people if she wants to win them over.He told the Telegraph: “Sometimes less is more. Meghan seems to be more about the explosion of flashbulbs and grandstanding than she is about the soft and…

Meanwhile public relations expert Mark Borkowski said Meghan’s updated circle of friends proves she still has ‘profound influence’ but added she has started to ‘curate’ friends that fit her new ‘narrative’.https://www.dailymail.co.uk/news/article-13344077/Whos-cut-Meghans-new-Montecito-inner-circle-Polo-wives-Britney-Spears-ex-stylist-Suits-star-stuck-Netflix-new-set-friends-duchess-surrounds-Markled.html 

As The Telegraph reported earlier this week, Meghan and Harry’s company, Archewell Foundation, has hired Charlie Gipson as its new director of communications. Gipson, who has previously worked for brands such as Mars, Cadbury and Domino’s, will serve as the Duke and Duchess of Sussex’s main point of contact for all UK and European media.It’s the first time Meghan, 42 and Harry, 39, have hired a permanent member of staff who is based in the UK since 2020’s ‘Meg-xit’, and it could indicate more time spent back on this side of the pond for the Sussex family. But turning Meghan’s…

Harry’s decision to update his official business records in Britain and declare that his home is in the US is the culmination of years of creeping towards America being the ‘home’ of Harry and Meghan’s brand, he said.Mr Borkowski said: ‘There’s an honesty about the declaration. It’s fascinating and I guess the story has become bigger because of the idea that somehow there is a residency issue and this declaration that America is now the home of the brand.’None of this surprises me. I think that the endeavour that they’ve set out over a period of time is obviously to…

A PR expert has labelled Meghan Markle’s latest marketing strategy as “weird” and “lacking authenticity”.The Duchess of Sussex launched the first product from her new business venture ‘American Riviera Orchard’ and sent 50 people including friends and influencers a jar of the jam – but a PR expert has since labelled the strategy as “weird”.Friends of Meghan Markle excitedly posted the jam jar alongside a basket of lemons on social media, which had a strawberry jam jar wrapped in a white cloth with her new branding clearly displayed.Commenting on the look of the item, PR guru Mark Borkowski told the…

The tug of war yielded no clear winners and only one clear loser: Sydney Sweeney. Or had she really lost? She was still at the centre of the conversation, after all. This isn’t the only time Sweeney has unwittingly become the centre of a political storm. The actress was lambasted by the Left last year after she attended a birthday party for her mother where guests were pictured in Make America Great Again-styled caps. This, combined with her “All American” good looks, made her a pretty little pin-up for Right-wing Americans. And while Sweeney did hit out at “assumptions” that…

“It’s either hubris or else very weird strategy,” says Mark Borkowski, the PR guru and author of The Fame Formula. “What’s in it? What does it taste like? There’s no story there, nothing on the back, just a label — and even that looks like it’s peeling off.”https://www.thetimes.co.uk/article/megha-american-riviera-orchard-strawberry-jam-frxq3psj5

Parenting campaigner Kelly McKee Zajfen, Argentine socialite Delfina Balquier and stylist Tracy Robbins are the three to have so far posted a picture of it on Instagram.But PR guru Mark Borkowski said: ‘It’s either hubris or else very weird strategy. What’s in it? What does it taste like? There’s no story there, nothing on the back, just a label – and even that looks like it’s peeling off.’Meghan could have found inspiration from her father-in-law King Charles III who began selling products such as jam from the Duchy of Cornwall estate in the 1990s.https://www.dailymail.co.uk/news/article-13318777/meghan-markle-american-riviera-orchard-jam-launch.html

Netflix also produced the less popular but generally well-regarded “Heart of Invictus,” which focused on Harry’s international games for wounded service men and women. But other projects were shelved or are nowhere close to production, The Wrap said.“Taking on Harry and Meghan was a great coup for Netflix,” U.K.-based public relations and branding expert Mark Borkowski told The Wrap. “It probably got a lot of eyeballs and subscriptions, but they (Harry and Markle) never delivered.”While in the audience at the Golden Globe Awards in January, Sarandos was put on the spot for Netflix’s relationship with Harry and Meghan. In his…

As for Miss Americana, she became the brand – an “unconventional, unexpected, and utterly mesmerising” transformation, Mark Borkowski, brand expert and founder of PR agency Borkowski, tells HELLO! And it didn’t happen by accident.“She’s not just a singer; she’s a narrative weaver, a community builder, and a master of the art of connection,” says Mark. “Her wealth isn’t just in dollars but in the devotion of her followers, the Swifties.”https://www.hellomagazine.com/celebrities/516839/inside-taylor-swifts-unconventional-climb-to-billionaire-status/

Dragging the king and the England football team into politics was a bad idea, said Mark Borkowski, a PR consultant and author.“This says a lot about how no strategic thought goes into social media,” he said. “It is a medium for clickbait and dogwhistle politics. The mistake most political parties and MPs make is that they don’t think before they tweet. Now dragging the king into a political debate indicates how foolish and thoughtless this is.”Borkowski compared the move with the fact-free attacks made by Donald Trump during his presidential campaigns.“There’s a generation bewitched by this sort of attitude, a…

Musk may have lost the title of world’s richest person, but his global fame, sustained in part by his divisive online persona, is undiminished. Mark Borkowski, a PR consultant and author, said the Tesla boss exemplified the “PT Barnum-esque” approach to modern entrepreneurship.“Everything in this cult of personality is fragile,” Borkowski said, but added that Musk had proven before that he can “re-spawn” when he encountered difficulties.https://www.theguardian.com/technology/2024/apr/03/how-much-is-elon-musk-to-blame-for-tesla-sales-slip

Littler, whose nickname is “The Nuke”, is the reigning world youth darts champion.He rose to prominence at the 2023/24 PDC World Championships, kicking off the contest with one of the greatest debuts in the history of the sport as he beat Christian Kist in the first round.PR expert Mark Borkowski told SunSport that if Littler’s astonishing success continues, he could become the “Wayne Rooney of darts”.https://www.thesun.co.uk/sport/25219272/luke-littler-girlfirend-eloise/

With the legitimacy of images released by the royal family now called into question, London-based public relations and crisis communications expert Mark Borkowski tells PEOPLE that such distrust is “damning” for the royal brand. “The difficulty now is because there is so little information about what’s happening to Kate, if they were going to project things are all normal in this way — with a photo that is now deemed to be fake — it is pretty damning about the floundering and the poor decision making that’s going on,” Borkowski said about the Mother’s Day shot. https://people.com/will-kate-middleton-prince-william-share-prince-louis-birthday-photo-following-mother-day-controversy-8612740  

Charles Anson, former press secretary to Elizabeth II, told the BBC that “getting the right sort of sequence of information is a very difficult thing to do in the internet age”. But the princess’s video “was absolutely right in terms of telling the public at the same time as creating a bit of an area of protection for the family”.But there’s no doubt there has been real shock at how virulent and unkind social media and some global media outlets have been over the past months. As several people with an understanding of Palace public relations put it to me,…

However it was recently claimed that Bianca is more than on board with Kanye’s plans.PR Guru Mark Borkowski told Dailymail.com: “Kanye understands outrage and is trying to break the Internet.”I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants with his partner.”There is a line here drawn between those who believe this is control and those who believe that this woman is complicit and fully involved with this freak show.”https://www.thesun.co.uk/tvandshowbiz/26839872/kanye-west-revenge-kim-kardashian-biance-censori-skims/

Catherine’s prerecorded video also directly credited its broadcaster and filmer, BBC, perhaps a “visible sign it was done independently,” Hewson said.The video is a far cry from Buckingham Palace’s brief statement in February announcing King Charles III’s cancer diagnosis. British publicist Mark Borkowski said the grander gesture was necessary: “If it had been a statement, no one would have believed it, and many of the crazy rumors would have carried on percolating.”Catherine’s video doesn’t mention the online obsession with her whereabouts, and Borkowski believes that’s on purpose: “They don’t want to send any signals out that they were influenced by…

But there’s no doubt there has been real shock at how virulent and unkind social media and some global media outlets have been over the past months. As several people with an understanding of Palace public relations put it to me, it’s been the worst example of it ever.PR guru Mark Borkowski says communications for the royals is “the most difficult job in the world… you have good days and bad days”, but that the princess’ statement “settles everything for a moment”.”They’ve managed to take back control.” The Princess of Wales’s video has prompted a huge outpouring of love and…

British publicist Mark Borkowski said in an interview Saturday it had been a “roller coaster” for royal PR, but the video was proof the royal family remains “a very powerful institution, it has an ability to regain control.”Borkowski said the carefully made video released by Catherine was “extraordinary” and a “tidal wave” sweeping away all of the conspiracy theorists and doubters. “One has to praise the poor woman for showing so much dignity and grace.”He noted that Catherine and other female members of the royal family, including “Margaret, Fergie, Diana,” traditionally contended with more “misogynistic treatment by the media” than…