|

WHAT AQUA TEEN HUNGER FORCE CAN TELL US ABOUT MARKETING TODAY

It’s been a good year around the world for the outdoor media market. Unlike Britain – where we are still flogging campaigns that win awards rather than consumer cut through – publicity connoisseurs have feasted on a new generation of living outdoor ad sites, retail theatre and publicity stunts that capture front pages. This hunger…

|

One of the joys of life for a humble publicist is to marvel at the poetry of pure propaganda.

One of the joys of life for a humble publicist is to marvel at the poetry of pure propaganda. Often when a pro-active campaign is shaped like the proverbial clay on the potters wheel, it is moulded by a ham-fisted half wit resulting in acres of print that work against the original aim. The new…