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Mark Borkowski

Stuntwatch

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Wrestling with sexuality

ByMark Borkowski October 13, 2006

Sport and homosexuality have never been the best of bedfellows. And there’s a sad and salutary lesson to be learned from the attempt by a professional wrestler called Chris Kanyon to combine the two.

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Stuntwatch | Uncategorized

Why I love Banksy

ByMark Borkowski September 15, 2006

Why I love Banksy Banksy is a shining example to all PRs who understands that the media is his canvas to use as he sees fit to connect with a global audience. http://media.guardian.co.uk/marketingandpr/comment/0,,1873225,00.html

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Hungary for publicity?

ByMark Borkowski August 31, 2006

Hungary for publicity? I might be wrong, but could the BBC’s Robin Hood tapes in Budapest be just the latest bid to steal column inches during the silly season? http://media.guardian.co.uk/columnists/story/0,,1861304,00.html

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Fighting talk

ByMark Borkowski August 10, 2006

Fighting talk ‘Heather and Paul’ are in the best possible PR hands, but who will emerge triumphant from this public tussle of reputations? http://media.guardian.co.uk/marketingandpr/comment/0,,1840714,00.html

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Leaving LA

ByMark Borkowski July 28, 2006

Leaving LA Being a studio PR is a horrible no-win job and you just end up taking flak from all sides It used to be one of the best jobs in Hollywood. These days there can’t be many worse jobs in the world than being a studio PR. This week’s Variety reports, under the headline…

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No more heroes any more

ByMatt Andrews July 6, 2006

No more heroes any more Brands should reconnect with the icons of the past instead of searching for contemporary cool http://media.guardian.co.uk/marketingandpr/comment/0,,1814222,00.html

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Old but gold

ByMatt Andrews June 14, 2006

Old but gold Advertisers riding the World Cup wave struggle to differentiate themselves but a classic PR stunt can produce more buzz for less cash http://media.guardian.co.uk/columnists/story/0,,1797384,00.html

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Why PR Doesn't Pay

ByMatt Andrews June 1, 2006

It was the stunt of the week – the unknown pop singer heading for the top of the charts thanks to webcasts from her basement flat. And it didn’t just make Sandi Thom an overnight sensation. It’s done wonders for the media profile of Quite Great, a PR company from Cambridge. http://blogs.guardian.co.uk/organgrinder/2006/06/why_pr_doesnt_pay.html

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Paul v Heather: the PR verdict

ByMatt Andrews May 30, 2006

Paul v Heather: the PR verdict Celebrities who benefit from the best PR know the secret lies in being represented by someone who’s as close to Fleet Street as to their clients. It’s been a big PR fortnight. http://media.guardian.co.uk/marketingandpr/comment/0,,1781951,00.html

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Weaving a tangled web

ByMatt Andrews May 10, 2006

Weaving a tangled web The sheer quantity of spin can silence the noise of a damaging story As a keen public relations-watcher I constantly marvel at how the dark craft continually changes. With each new publicity disaster – and I’m not thinking just of the Labour party … but it’s hard not to – the…

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