I have been critical about Burger King’s PR efforts in the past, but their latest stunt, which started in Chicago and is currently working its way across America, is generating some interest from PR blogs. Burger King have been dropping wallets in the street for people to find. When opened, the wallets are found to…
I have been in a reflective state, bordering on shock, since I saw the Johnny Rotten Country Life butter advert. It really has been a long time since 1976, when the punk movement’s anarchy and infamy – and Lydon and the Sex Pistols in particular – caused popular outrage nationwide. Well, obviously the former punk…
Please watch the BBC 4 doco on Lee Atwater the Darth Vader of the Republican Party. Atwater’s tactics were legendary described as unethical and dirty, he was widely regarded as a near-brilliant political operative who helped the likes of Bush Pt1 and Reagan get into power. Its currently on the BBC IPlayer
Twitter takes flight Twitter made global headlines when James Buck, a graduate journalist, was arrested in Egypt for taking photographs of an anti-government protest earlier this year. On his way to the police station, Buck used his mobile to send the message “arrested” to 48 followers on Twitter, which ignited a worldwide campaign to get…
My Google alert threw something interesting up this morning: KFC officials used an armored car to move a scrap of paper from one secure location to another on September 9 th, guarded by a former New York police detective. Why? Because on it, Col. Harland Sanders had scribbled his original recipe for quick-to-prepare chicken, a…
Hats off to Electronic Arts for having the balls to stage a marvellous publicity stunt. You know they are onto a winner when a stunt is branded “irresponsible” by MPs. The PR caper was to give away £20,000’s worth of fuel at a petrol station in north London as part of a promotion for a…
News has come in that Apple are attempting to sell iPhones in Poland by paying actors to queue outside the stores to whoop up interest in the all-singing, all-dancing phone which is released there on Friday. According to Reuters, a spokesman has said: “We have these fake queues at front of 20 stores around the…
As the news broke that parts of the Beijing Olympic opening ceremony had been faked, the friendly face of China was looking increasingly like a prefabricated PR mask. It was certainly unfortunate that little Lin Miaoke, who won so many hearts with her stirring rendition of “Ode to the Motherland” as the Chinese flag entered…
The textbook definition of good public relations is the managing of internal and external communication to create and maintain a positive image. So it is no surprise that the able and excellent corporate PR team at ITV used every trick in the book yesterday to downplay news of the record £5.675m Ofcom fine for its…
Good old Trinny and Susannah kick off a new TV series with a great old fashioned publicity stunt. Having spent years telling everyone else to strip off, now the two fashionistas have put their money where their mouth is and gone naked in the Sussex countryside. They persuaded hundreds of people to go with them…