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Mark Borkowski

Stuntwatch

Stuntwatch | Uncategorized

A COMEDY OF ERRORS

ByMark Borkowski June 23, 2003

Far from raising his profile as a comedian, ‘comedy terrorist’ Aaron Barschak will be sucked dry and then discarded by the media like all the other fame hungry wannabes

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Stuntwatch | Uncategorized

OBFUSCATION, OBFUSCATION, OBFUSCATION

ByMark Borkowski June 11, 2003

Forget spin, forget news management, forget everything you know. Confusion, it seems, is the latest buzzword in PR – and it’s a tactic being used by everyone from the government to rail operators

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STARS IN THEIR EYES

ByMark Borkowski May 9, 2003

How many actors have I known who will tell me in a blasé fashion that they worked with a famous theatrical name, when they were, in fact, no more than bit-part, walk-on, no-lines players in pre-West End runs of a great star’s less auspicious long-forgotten dramatic outing?

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LET'S TALK ABOUT SEX

ByMark Borkowski April 28, 2003

In case you hadn’t heard, XXX by La Fura at the Riverside Studios in London is attracting a modicum of media interest. This is because XXX gives journos and editors full public interest immunity to talk dirty about anal sex, gang rape, fellatio, sodomy, bestiality, S&M and copraphilia.

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CYNICS TAKE ON THE SPIN CYCLE

ByMark Borkowski April 10, 2003

We always knew not to believe a politician, but the Iraqi conflict is teaching us far more about the mechanisms behind propaganda

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IS IT ALL A PHOTO-OP?

ByMark Borkowski March 27, 2003

The US has pulled out all the ammunition at its disposal in its mission to sell brand America during the current war in Iraq. But like all PR campaigns, there is more than a little manipulation involved

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HIGH TIMES FOR J-LO

ByMark Borkowski March 3, 2003

The tabloids were full of tales of J-Lo’s excesses last week – but far from damaging her reputation, it was all part of her elegantly managed and highly successful PR campaign

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LETS GET POLITICAL

ByMark Borkowski February 19, 2003

Today’s pop icons could help the anti-war movement (and their record sales) with a little old-fashioned protest, says Mark Borkowski

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WAR – WHAT IS IT GOOD FOR?

ByMark Borkowski February 5, 2003

If we fight a war in Iraq, it is going to be neat, tidy and quick. After all, we have a staggering array of secret weapons at our disposal. Well, at least that’s what they tell us

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Stuntwatch | Uncategorized

PR STUNTS PUT ON ICE

ByMark Borkowski January 24, 2003

As radio station BRMB is fined £15,000 for injuring contestants in a promotion, it could sound the death knell for dangerous stunts

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