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Dasani

So to the Dasani debacle. Before I go into all that PR apocalypse stuff (which actually just boils down to lazy thinking) let’s just step back from the furore for a minute. What’s wrong with tap-water? I drink it every day. And if someone can give some good old British water a bit of a…

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THE PASSION

A great couple of weeks on the brands-discover-how-to-get-media-by-setting-up-a-stunt front. First there was the big Barbie/Ken Valentine’s Day break-up. I’d seen it coming: she’d been playing around with girls all over the place for years, and she’s got quite a history of making an exhibition of herself. Then there was Ultimo’s masterstroke of dumping Rod’s current…