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Mark Borkowski

Stuntwatch

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From punk to primetime

ByMark Borkowski January 23, 2004

John Lydon doesn’t need fame, he doesn’t need fortune and he doesn’t give a flying. He has no flagging career to revive, he has no desire to persuade people to love him, and he thinks I’m a Celebrity… Get Me Out of Here! is mainstream rubbish. His persona is sneering and arrogant, and everything he…

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Spin me baby one more time

ByMark Borkowski January 9, 2004

Louisiana, as I’m sure you well know, is a community property state. Which means that in the absence of a pre-nuptial agreement, the bride and groom are entitled to share equally the earnings amassed as of the start of the marriage. According to the marriage licence, both Britney and Jason are residents of the state.

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Rising above the celebrity scrum

ByMatt Andrews December 2, 2003

The vacuous celebrity pack is being challenged by a team of genuine sporting heroes – but can the rugby team’s victory in Australia prove a media watershed?

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A right royal PR mess

ByMatt Andrews November 7, 2003

Clarence House’s hasty denial of as yet unprinted allegations involving Prince Charles is a panic response that merely serves to arouse public and media curiosity further.

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Nothing clean about royal soap opera

ByMatt Andrews October 27, 2003

As the media frenzy surrounding Paul Burrell reaches fever pitch, it’s likely to be the royal butler and not the Windsor’s dirty laundry, that is hung out to dry.

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The great pretender

ByMatt Andrews October 9, 2003

Far from damaging his reputation, Derren Brown’s controversial Russian roulette stunt was a magical masterstroke that confirms him as a showman of considerable talent.

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PLAYING THE BLAINE GAME

ByMark Borkowski September 15, 2003

David Blaine’s latest endurance stunt may have gained temporary headlines in the world’s media, but is all publicity really good publicity?

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HOW ARNIE MUSCLED IN ON POLITICS

ByMark Borkowski August 18, 2003

Arnie offers America everything it wants – confidence, security and punchy one-line politics. And who cares about policies when you’ve got hand-held armaments?

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A MATTER OF LIFE AND DEATH

ByMark Borkowski August 1, 2003

The Uday and Qusay Hussein photograph incident, planned as a surgical media strike, has backfired because no one had the sense to think through the PR implications

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KRAFT GETS CRAFTY OVER HEALTHY EATING

ByMark Borkowski July 8, 2003

Kraft foods have realigned their brand to appear champions of caring consumerism – despite their processed products being the bane of parents everywhere. It was masterful PR, but that doesn’t mean we should applaud it

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