Holy Moly has an observation on Chris Martin’s antics in their newsletter this week. Methinks it is another giant slice of PR hubris. “VIVA LA BEEB-A – OR THE DEATH OF ALL THEIR FRIENDS Just a bit of a shout out to EMI’s press dude – next time you want to use an excuse for Chris…
For all those PRs who spend their time peddling cigarettes………. Yes I know! Their job is to warn people of the dangers of smoking….. but unfortunately cigarettes still hold a huge amount of cool. This morning’s papers were littered with cool personalities, all with cigarettes in hand – Robbie Williams, Simon Cowell, John Lydon and…
Lance Price nails the problems at the “Team Brown” in today’s Media Guardian . “As the government lurches from one crisis to another, the string-pullers and spin doctors are noticeable by their absence” The issue is that Gordy lacks charisma and the bunch of heavywieht advisors around him, do not have the collective ability to…
Every paper has featured the story about the picky piglet who doesn’t like walking in mud. It’s a great stunt which I believe was originally set up to promote a sausage making business. Someone has given the story to a news agency which has sold it in to the papers but sadly, with no reference…
The obit pages have a habit of breaking bad news. This morning’s obit pages recounts the colourful life of Evan Steadman. He was one of my all-time favourite clients, who actually got what I do and loved the process of great promotional publicity In 1993 Steadman employed me to publicize his stage concept “Maxwell: The…
Thousands of bras hang in the Old Port of Montreal. A local radio station collected 67,000 bras to raise awareness and funds for the Quebec Breast Cancer Society.
I am often asked to explain how a spin doctor operates. I think this tale illustrates the craft. Judy Wallman, a professional genealogical researcher, discovered that Hillary Clinton’s great-great uncle, Remus Rodham, was hanged for horse stealing and train robbery in Montana in 1889. The only known photograph of Remus shows him standing on the…
I have often considered my final PR scam. Today there is news of an absolute blinder from the creative mind of the design genius Fredric J Baur. The news on the wires suggests that the man who designed the Pringles crisp packaging was so proud of his accomplishment that he decided that a portion of…
Another tired yet effective MTV publicity stunt appeared at the tired and lifeless MTV awards. Shock, horror! The hip Canadian actor, comedian and writer Seth Rogen was supposedly smoking a joint live on TV. But who watches the MTV Awards anymore, so who cares? It was an ambiguous moment but enough for the hapless channel,…
Good on the PR company that staged this Robot stunt to promote the virtues of the new Evolta battery. Evidently the EVOLTA-powered robot climbed a 1,500-ft. Grand Canyon cliff last Saturday. The 4.5-ounce, 6.7-inch robot climber was scaling the cliff as a publicity stunt/demonstration for the Panasonic EVOLTA battery, which according to the Guinness Book…