Search for a slogan. Oxfam is asking the public to write four memorable lines to be displayed on digital billboards around London. But how hard can it be to bash out a catchy, punchy, effective slogan? Ravi Somaiya: The Guardian, Monday September 29 2008 How difficult is it to write an advertising slogan? Oxfam will…
“The reproductions are ubiquitous. A real sunset is infinitely more difficult to experience, even when it blazes before us. “ Death can be really cruel: last week it robbed us of the comic, anarchic life-force that was Ken Campbell and then swiftly tore the unique, reassuring and incandescent presence of Ritsaert Ten Cate from the…
I scribbled an opinion feature for the Sunday Times on the Olympic hoo-ha, which fell by the wayside. I think it addressed the issues that had been missed as euphoric rapture asphyxiated the nation and completely overshadowed the Olympic scale of the Chinese Olympics propaganda. In the rush to enjoy Team GB’s Olympic success, let’s…
By Amol Rajan Tuesday, 19 August 2008 Britain’s Olympic heroes in Beijing are being circled by increasing numbers of sports agents, multi-nationals and image consultants desperate to cash in on their new-found fame. Behind the scenes in China’s capital, newly crowned champions, from the swimmer Rebecca Adlington to the cyclists Bradley Wiggins and Chris Hoy,…
His darkest night: a divorce in Hollywood He is one of cinema’s most bankable and best-loved actors. Morgan Freeman also kept his private life away from public scrutiny – until a midnight car crash By Guy Adams Friday, 8 August 2008 There is, of course, one final thesis as to why major Hollywood stars might…
Prince Harry and Prince William arrive to the City Salute sunset pageant on May 7, 2008 in London Photograph: Dan Kitwood It is a compare and contrast case study that will no doubt appear in PR textbooks in years to come. Return to the tabloids of three years ago, and Princes William and Harry were…
This story on Popbitch demonstrates the damage that entertainment publicists do to sully the name of first-rate PR’s in this field PR pariah lands on feet In 2006 Rob Shuter used to be publicist to Paris Hilton. Until he was hauled before a court in California to explain why a completely made up story about a…
The lovelorn former rug salesman Ian Usher, who put his life in Australia up for sale on the internet was not leaping for joy last night. I am not persuaded that after months of media and online interest that this life auction was genuine. It has all the hallmarks of an elaborate PR scam. I…
Things can only get better for Gordon… here’s how Gordon Brown’s premiership is a year old today. So we asked: what, if anything, can he do to stop the rot? http://www.independent.co.uk/news/uk/politics/things-can-only-get-better-for-gordon-heres-how-855413.html The PR expert: Mark Borkowski He needs a charisma implant. There was this fantastic honeymoon period where he demonstrated everything that we hoped would…
,Curtis, 50 Cent, Jackson is said to be furious about a challenge posed by fast food chain Taco Bell, who has offered to donate a fee of $10,000 to charity if he changes his name from 50 cent to 79, 89 or 99 cent as part of a value meal promotion at the chain. The…