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God, Iraq and the power of the President's PR

From The Observer Mark Borkowski on the worrying rise and rise of Karen Hughes, George W Bush’s ‘Ambassador for Public Diplomacy’ and the woman behind the White House throne Profound unpopularity, as tyrants, bullies and senior spin doctors know to their advantage, can be a powerful weapon in warfare. In any army the hardest things…

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A force for good: poll shows positive impact of journalism

A unique survey commissioned by Press Gazette gives the lie to the often quoted assumption that the British public does not value journalism. More than half those surveyed in a YouGov national opinion poll (52 per cent) said they agreed with the statement: “Journalism makes a positive contribution to life in Britain”. Some 32 per…

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Blobs of beige goo

Way of the World by Craig Brown GlaxoSmithKline, the manufacturers of Horlicks, have employed a public relations consultant, Mark Borkowski, to correct the ‘negative connotations’ associated with the bedtime beverage. In recent years pejorative expressions such as “What a Horlicks!” and “You’ve made a right Horlicks of it!” have begun to give the milky drink…