PR stunts: an expert’s guide How do you sell tickets to your show? Make up a strange, tragic story and then sell it to the press. Mark Borkowski explains Myths and legends abound about who did what to promote which show at the Edinburgh Fringe. You can get away with things during these three weeks…
Mark Borkowski, head of the Borkowski PR agency, praised the way Ms Alam’s public image had been handled and the way she came across. “The programme obviously really wanted the chance to interview her, so the situation could be managed to her advantage,” Mr Borkowski said. “Any time there was a difficult question the way…
‘Me’ generation takes Fringe by storm Real-life tales of success, excess and misfortune are taking over this year, irking professional comics Other unlikely Fringe performers whose talks draw heavily on their own lives are Simon Donald, the co-creator of Viz comic, leading PR man Mark Borkowski, American news anchor Bob Wiltfong, and Colin Hay, the…
GIBSON’S lesson for PRs on how not to score own goals Telegraph.co.uk – London,England,UK … Mark Borkowski, another celebrity publicist, says the horsetrading tends to be more common in City, showbusiness, politics and features, where the journalists … www.telegraph.co.uk/news/main.jhtml?xml=/news/2004/08/05/nmed05.xml&sSheet=/news/2004/08/05/ixhome.html
There’s no such thing as bad publicity AIDAN SMITH T WAS another go-on-impress-me day on the Festival desk of the Edinburgh Evening News and, really, for a hack of such tender years, I was carrying far too much cynicism in the pockets of my copy of a Paul Smith pinstriped double-breaster. These were the 1980s…
Edinburgh festival: Let�s talk about me now Real people are invading the stages with their life stories, says Stephen Armstrong Mark Borkowski, on the other hand, has a very successful career as one of the country�s top publicists. His one-man show, Son of Barnum: A Stunt Too Far, runs at the Assembly Rooms from August…
Mark Borkowski, Publicist Borkowski, who staged the biggest custard-pie fight ever in the Millennium Dome (3,312 pies in two minutes), has set himself a challenge on a par with making a romance about estate agents. His one-man show will proclaim that we should think of publicists as heroes. Son of Barnum: A Stunt Too Far…
AFTER the break … another break: a new channel for advertisement … Independent – London,England,UK … Mark Borkowski, a media analyst and expert on the advertising industry, predicted last night that the channel would be a “five-minute wonder”. … http://news.independent.co.uk/uk/media/story.jsp?story=544146
Ian Shuttleworth’s review of Taboo featuring Pink & Squeezy conceived by Dexter Augustus, August 1992 Gimmicks, gimmicks, gimmicks. Everyone needs gimmicks to get their show noticed among the 1100 here on the Fringe… and just about everyone has one. It might just be a good review blurb on their leaflet… “Nominated for the Independent Award,”…
Marriage stunt was one of the best BRMB’s infamous Two Strangers and a Wedding competition was among the best ever radio publicity stunts, an industry expert told the Radio Festival in Birmingham yesterday. The on-air marriage of Greg Cordell and Carla Germaine in 1999 had all the ingredients to attract extra listeners and revenue to…