Dispatches Monday October 25, 2004 The Guardian What’s a poor publicist to do? When it comes to getting your clients on TV nowadays there are more chat shows than you can shake a remote at – currently over a dozen on terrestrial TV alone – but the five daily daytime slots are the hungriest. BBC…
What the professionals say about Beckham By Standard Sport 13 October 2004 THE PUBLICIST Mark Borkowski, public relations expert Beckham is now in a situation that whatever he does is perceived as a PR stunt. People simply do not trust him and he’s there with the royal family, in that whatever he does he cannot…
Question mark is hanging over McDonald’s Telegraph.co.uk – London,England,UK … “You’ve got to applaud them,” says Mark Borkowski, the public relations consultant. “It’s phenomenally bold. http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2004/10/14/nmed114.xml
What’s so funny? Mario Testino’s 20th-birthday portrait of Prince Harry with his brother and father shows the three royals sharing a joke. But is that all that’s going on? We ask the experts for their analysis Mark Borkowski PR expert Prince Harry’s official 20th-birthday photograph is the tried-and-tested, safe PR route favoured by the royal…
“The MusicAlly debate: PR and P2P – the perfect anti-piracy pitch” on Monday September 13, 2004 from 6.00pm at the Guardian Newsroom, London, EC1. Sponsored by the Guardian, Guardian Unlimited and the Observer, the panel discussion will hear three top advertising, PR and marketing executives – Tim Duffy, the head of M&C Saatchi, Interbrand boss…
The Media Column: ‘Journalists are always among those most ready to sneer at PR’ by Bill Hagerty ‘Mark Borkowski, who runs the PR company of the same name and has recently been presenting Son of Barnum, a one-man show on publicity and publicists, is not convinced that good journalists necessarily make good PRs.’ http://news.independent.co.uk/uk/media/story.jsp?story=554501
Mark Borkowski: Son of Barnum Assembly Rooms EDINBURGH – INDEPENDENT REVIEW: This canter through the history and application of publicity stunts is more a lecture and slide-show than a one-man show and anyone considering getting up in time to catch Son of Barnum should definitely bring a notebook. From his own career, Borkowski picks out…
Fuming over ban THE Fringe�s reputation for cutting-edge performance art is being jeopardised by the council�s “hysterical” attitude to health and safety, it was claimed today. Performer Mark Borkowski launched a scathing attack on city officials after being refused permission to use a chainsaw in his act at the council-owned Assembly Rooms. http://news.scotsman.com/archive.cfm?id=951392004
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SCOTSMAN http://www.edinburgh-festivals.com/reviews.cfm?id=925692004 Son of Barnum: A Stunt Too Far KATE COPSTICK ASSEMBLY ROOMS (Venue 3) “I AM not,” says the cherubically charming Mark Borkowski, “a PR guru. I am a publicist.” But not a practitioner of what, in his final, admirably hard-hitting section, he calls “the art of the dark publicist”. Borkowski is Gandalf to…