Trivial Pursuit is in the news; it seems that its questions are getting easier. The great parlour game has become a victim of the dumbing down of culture. Borkowski won the account to promote the game back in the early 1990’s and we retained the job for five years. Much fun was had by one…
Mark Borkowski, a PR and marketing expert, said the public still warmed to well-made reality shows despite claims the format was exhausted from the Scotsman – “You can criticise, but at the end of the day the advertisers rub their hands with glee because they’ve got a clear identity of an audience and there is…
Let’s celebrate the year by having our Christmas staff party in Amsterdam. The idea was born from a need to celebrate in the true Borkowski style. The proud tradition of Christmas celebrations has been a thing of legend with a host of venues from garages, art galleries to Indian takeaways and seedy eateries. The legend…
If you can be bothered to part with £175 + VAT pop down to the Southbank and hear me and a bunch of uglies blabbering on about word of mouth. Billed as the ultimate conference on winning the battle for word-of-mouth communications, I shall be opening the proceedings. The venue is, wait for it, The…
Monday November 13, 2006 The Guardian Ahead of the latest James Bond movie’s release this week, Matt Keating asks some of the top names in advertising to assess the 007 brand’s enduring appeal http://media.guardian.co.uk/mediaguardian/story/0,,1946072,00.html
According to today’s Daily Star newspaper: “This is an once-in-a-lifetime opportunity for a parrot with a big personality. We hope to uncover the next A-list avian superstar. ”The lucky winning bird will first be used as the official “spokesparrot” for the DVD launch of the second swashbuckling adventure, ‘Pirates of the Caribbean: The Dead Man’s…
The Times October 11, 2006 … taxpayers’ money. Mark Borkowski, a PR and marketing expert, said: “The people who use MySpace are not going to fall for this. Things … http://www.timesonline.co.uk/article/0,,2-2398306,00.html
Radio 4 Today programme 29 September 06 Mark Borkowski discusses the impact new legislation on age and employment will have when it comes into force on Sunday. Click here to listen
Tony Blair’s aides want him on Blue Peter as part of a ‘farewell tour’. But are the presenters sure to go easy on him? Tim Dowling imagines how the chat might turn out. And Emine Saner asks PR experts how they would manage his exit. Mark Borkowski (Vodafone, Virgin) “They must be desperately embarrassed about…
My Mentor: Mark Borkowski On Philip Hedley ‘He taught me about risk and about trust. They are the two things you need’ Interview by Sophie Morris The Independent :21 August 2006 http://news.independent.co.uk/media/article1220598.ece