It has been a surreal day. It started on the BBC Breakfast sofa where I rabbited on about Holy Moly’s decision not to accept intrusive paparazzi pictures on their site. It’s an interesting debate but I think the gesture is more of a heroic publicity stunt to garner more notoriety for Holy Moly, than taking…
Al Jazeera is the largest and most controversial Arabic News Channel in the Middle East, offering news coverage 24 hours a day from around the world. Mark contributes to its round up of 2007 on Al Jazeera’s media show “The Listening Post” Madelaine McCann Harry Potter
The Year in Ideas – The Times 29th December 2007 From Islam-friendly finance to the fall of Z-list celebrity, and from the rise of supercrunching to the return of the bonkbuster, leading commentators and Times writers chart the major cultural, economic and social changes of 2007 and offer their predictions on the shape of the…
I had an enjoyable evening last night, pontificating to 300 PR souls at the Old Cinema at Westminster University. The event was in “a public conversation with my old mate Trevor Morris”, who prompted me to respond to issues that were pertinent to modern PR. The final half hour of the evening was taken over…
Simon Wakeman noticed that my burblings have been noted about Heather Mills McCartney. Mark Borkowski on role of a publicist: If you want a really interesting insight into this, it’s worth checking out this post on publicist Mark Borkowski’s blog. Mark talks in depth about the Heather Mills GMTV meltdown and the role of a publicist…
Encouraging entrepreneurs in the creative sector is vital to help safeguard and develop London as a key global hub for knowledge-based businesses, according to high profile celebrity and brand publicist Mark Borkowski.
Businesses within creative industries need more encouragement to grow, it has been claimed. According to brand publicist Mark Borkowski these types of companies should be encouraged to grow so that London can continue developing as a centre for knowledge-based businesses
I have received a flurry of emails from fellow PR friends and journalists who have realised that Borkowski is behind the relaunch of Wispa. Many erroneously think we created an online campaign to bring back Wispa. We designed a press campaign informed by the amount of on line pressure groups that had been running for…
When I originally compiled the book “Improperganda: Art of the Publicity Stunt”, my research astounded me as I realized that a lot of what I had done over the past years in PR wasn’t original. Similar things had been done before in some way, shape or form. It was a case of innocent misunderstanding because…
A recent interview I gave for “Programme Notes: Case Studies for locating experimental theatre” about the role of marketing in growing audiences for experimental theatre.