The Express MEGHAN MARKLE’S Palace insiders made a “huge mistake” in the way in which they handled the backlash from the Duchess of Sussex’s family, PR guru Mark Borkowski has said. Meghan Markle’s father Thomas was due to attend the Royal Wedding in May last year but it was revealed just days before that he had been hit with a heart problem and was too ill to make the trip. The announcement came as he admitted he was paid to stage paparazzi photos to sell to news outlets in an effort to improve his image. The Royal Family has been…

The Guardian “Mark Borkowski, a branding expert, said: “There’s nothing wrong with having a purpose and a drive, but it has to run through every element of your brand. “The younger generation are much more aware that they’re being marketed to. Every brand wants that immediate idea that’s going to lift them above the noise, but the messaging and authenticity – really making a change – isn’t easily achieved in the blink of an eye. We all end up even more cynical.” Read full article here: https://www.theguardian.com/media/2019/jun/19/unilever-boss-says-brands-using-woke-washing-destroy-trust

The Mirror Wannabe Tory leader branded a hypocrite for showing private life while ducking debate. It doesn’t take a PR expert to tell you that this won’t play well. The British public will judge and they are not easily fooled. Whoever has done this has been influenced by less Alastair Campbell, more Katie Price , although it does feel like an episode of political satire The Thick of It. I think it’s straight out of the school of gauche PR. Whoever did this is setting him up as a reality star rather than as a statesman. Maybe that’s what you…

The Daily Mail “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays” Read full article here: https://www.dailymail.co.uk/tvshowbiz/article-7071715/Ed-Sheeran-set-BILLIONAIRE-turns-30.html

Digital Music News “The man who was busking on the streets is now a man who is going to be a billionaire.  Above all, this shows just how potent live music is nowadays.” Read full article here: https://www.digitalmusicnews.com/2019/05/27/ed-sheeran-billionaire/

The Metro “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays” Read full article here: https://metro.co.uk/2019/05/26/ed-sheeran-become-billionaire-30-500m-tours-boost-wealth-9692220/

The Daily Star “Speaking to The Sun on Sunday, he said: “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays.It’s the one that generates the money. The music business has moved on with labels having to be more savvy and Ed clearly has a team that knows what it’s doing.” Read full article here: https://www.dailystar.co.uk/showbiz-tv/music/781596/ed-sheeran-billionaire-singer-songwriter-money-30th-birthday

The Sun Ed Sheeran’s Divide tour will make him a billionaire — two years before hitting 30 “Music industry guru Mark Borkowski said: “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays” Read full article here: https://www.thesun.co.uk/tvandshowbiz/9155691/ed-sheeran-divide-tour-billionaire/

FT Mark Borkowski, publicist and author of The Fame Formula, says celebrity can be “toxic”. Those who work in TV forget how daunting it can be in front of the camera. Some come out shattered: “It’s like they’ve been hit by a car.” Read full article here: https://www.ft.com/content/89c9cc1e-77f5-11e9-bbad-7c18c0ea0201

The Independent “Public relations and branding expert Mark Borkowski told Press Association: “He has to reinvent himself because clearly that type of programme is no longer fit for these times. “We’re in sensitive areas – that programme might have been at its peak post-Springer, 2005, I’m personally surprised it’s been going so long” Read full article here: https://www.independent.ie/entertainment/pr-expert-tells-jeremy-kyle-to-reinvent-himself-38117992.html

The Guardian The popularity of the book – and others in the genre, such as Matt Haig’s Reasons to Stay Alive about depression – is down to people wanting “sweat, tears, blood and untold stories”, says celebrity commentator and PR professional Mark Borkowski. “What they don’t want to know is that it’s a perfect life.” Read full article here: https://www.theguardian.com/books/2019/may/04/real-life-memoirs-are-a-hit-with-readers

The Independent Mark Borkowski, who has written extensively about the art of the “publicity stunt”, said that the campaign was markedly different from previous eco-protests. The aims of the Extinction Rebellion press operation is gradual change – to gather momentum, and what we’ve seen recently with them has been something that has built up over a period of time,” he said Read full article here: https://www.independent.co.uk/news/uk/politics/climate-change-protests-extinction-rebellion-london-google-search-a8886171.html

The Independent Extinction Rebellion activists have hailed their protests in London as a “huge success” after data suggested they caused a five-fold increase in online searches for climate change. PR experts also agreed that the type of disruptive tactics employed by Extinction Rebellion had successfully made people take notice. The media are doing exactly what they [Extinction Rebellion] want them to do, and that is talking about them.” Mark Borkowski, who has written extensively about the art of the “publicity stunt”, said that the campaign was markedly different from previous eco-protests. “The aims of the Extinction Rebellion press operation is gradual change…

PR Week “Mark Borkowski, founder of the eponymous agency, comments: “Traditional media – people talk about it being dead, but it still has a huge impact on feeding social.” Read full article here: https://www.prweek.com/article/1582740/prweek-uk-top-150-consultancies-2019-digital-skills-top-pr-priorities-list

The Express “PR guru Mark Borkowski also claimed the Royal Baby could be an opportunity for the couple to attract some positive press. He said: “With the arrival of the baby we’ve got a number of routes to go down now. “There is the Christening, which is great stuff, great photo opportunity, great capital for newspapers so they’ll want to play with that” https://www.express.co.uk/news/royal/1116406/Royal-baby-news-Meghan-Markle-baby-Sussex-Prince-Harry-Thomas-Markle

Millbank Monitor “Publicist and strategist Mark Borkowski told the Press Association: “People are saying they love Ant, that he’s been through a terrible time, and whether you are famous or you are not, you have these issues in your life.” Read full article here: https://milbankmonitor.com/ant-and-dec-win-means-duo-are-cherished-as-much-as-historys-biggest-stars/20/03/2019/

Bloomberg Greggs got the publicity it desired because of the fun attitude to marketing, showing it’s a brave and modern brand, British publicist Mark Borkowski said. “In a very noisy world where it’s very difficult to raise your head above the parapet, to extend the story, to keep it running as your main marketing initiative, you need noise,” Borkowski said in a phone interview. “Piers Morgan gave that sort of noise. Read full article here: https://www.bloomberg.com/news/articles/2019-03-09/how-greggs-made-its-vegan-sausage-roll-a-social-media-sensation

PR Week Stunts and unlikely partnerships have their place in PR but they need to be meaningful, plausible and free from cynicism to work, says Mark Borkowski” Read full article here: https://www.prweek.com/article/1487918/real-influence-premium-dont-squander-irrelevant-stunts

“The PR agent Mark Borkowski describes the campaign as “beautifully uncool” and the actor as simply “joyous.” Read full article here: https://www.theguardian.com/culture/2019/feb/22/richard-e-grant-oscar-glee-ingenue-or-wily-campaigner