York Press Publicist and strategist Mark Borkowski said Rahul Mandal’s victory was of the “zeitgeist”. With Brexit and Trump, and the news full of terrible stories, there is something about this winner that epitomises what people are craving – niceness, people to be kind, genuine and authentic,” he said. “There’s no narcissism. His win just falls into that zeitgeist. “That cliche used in reality shows, ‘you don’t know how good you really are’, that Simon Cowell line, Rahul is that person. He said Rahul “will be hoovered up by many brands” and could go into anything from restaurants to food…

Evening Express Great British Bake Off winner Rahul could make millions, says expert Publicist and strategist Mark Borkowski said Rahul Mandal’s victory was of the “zeitgeist”. “With Brexit and Trump, and the news full of terrible stories, there is something about this winner that epitomises what people are craving – niceness, people to be kind, genuine and authentic,” he said. “There’s no narcissism. His win just falls into that zeitgeist. “That cliche used in reality shows, ‘you don’t know how good you really are’, that Simon Cowell line, Rahul is that person. The trolls would chew him up. He said…

Irish News Great British Bake Off winner Rahul could make several million pounds “if he plays his cards right”, an industry expert has predicted. “With Brexit and Trump, and the news full of terrible stories, there is something about this winner that epitomises what people are craving – niceness, people to be kind, genuine and authentic,” he said. “There’s no narcissism. His win just falls into that zeitgeist. “That cliche used in reality shows, ‘you don’t know how good you really are’, that Simon Cowell line, Rahul is that person. He said Rahul “will be hoovered up by many brands”…

The Times It doesn’t have quite the same ring as the NYPD but Scotland Yard is ready to try to follow the New York Police Department by using its name to sell branded clothes and trinkets. “I think it has more of a hope to succeed as a foreign export. “It’s that image you have for Beefeaters, Bobbies, telephone boxes and the Routemaster buses. It’s the Downton Abbey effect, the projection of the Olympics. I don’t think you’ll see floods of Londoners buying their cuddly Met plod toy with their uniforms. Read Article here: https://www.thetimes.co.uk/article/does-it-come-with-stripes-metropolitan-police-launch-clothing-range-qfdp5vg5f

Standard PR guru Mark Borkowski, who has worked with everyone from Michael Jackson to American Express, said the deal could be worth millions. He told the Standard: “I think it has more of a hope to succeed as a foreign export. “It’s that image you have for Beefeaters, Bobbies, telephone boxes and the Routemaster buses. It’s the Downton Abbey effect, the projection of the Olympics. I don’t think you’ll see floods of Londoners buying their cuddly Met plod toy with their uniforms. “If you think about NYPD or LAPD – I don’t think people in New York or Los Angeles…

Middle East Eye Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with https://www.campaignlive.co.uk/article/saudi-crown-prince-launches-ad-blitz-promote-london-visit/1458702 more than $1m has been spent. When asked for his best guess, British PR agent Mark Borkowski said: “A lot of money… an-eye watering amount of money. The people I think are involved – they don’t come cheap.” Whatever ones position on Saudi, the bigger issue may be the expectations that such a massive campaign…

BBC It started with a kiss… Strictly contestant star Seann Walsh and dance partner Katya Jones hit the headlines after being caught kissing in public. What does this mean for such a big TV show? PR guru Mark Borkowski told the BBC that it’s not necessarily bad news for the show. “If you’re cynical about it, it’s good news for the show. It’s provoked a huge debate and provided the papers with a huge story to keep interest in Strictly going. “The BBC won’t make a fast decision, there’s a vacuum at the moment [so there’s] lots of room for media speculation…

The Sun For some of these celebrities, being the first to be kicked off Strictly Come Dancing seriously harmed their careers PR expert Mark Borkowski reckons it is all down to the shame of being first out on TV’s biggest show — a subject none of the agents of First Week Losers I approached wanted their clients to discuss. Mark said: “Celebrities who get voted out at the first stage had better start writing obituary notes for their career. In Strictly terms, they shouldn’t be playing the last dance music, they should be playing the funeral waltz for their career….

BBC Mark discusses the Domino Pizza stunt fail on the BBC World Service.  There is a reason why wacky promotions can turn into a PR nightmare. Hear full article here (20.52) https://www.bbc.co.uk/programmes/w172w47ll3l1hhg

The Mirror EXCLUSIVE: After ‘Punchgate’ there’s been a lot of talk about what’s next for Roxanne Pallett’s career – PR expert Mark Borkowski tells the Mirror what she should do Celebrity crisis PR expert Mark Borkowski – who has worked with big names such as Michael Jackson, Cliff Richards and Noel Edmonds – tells the Mirror that although she is “in crisis and at a crossroads”, she actually has an “opportunity at this point” – but she needs to recognise her shortcomings and reflect on her actions. “The first stage in crisis PR is self help,” the chairman of Borkowski…

The Sun The Mirror HOLLYWORLD From six-figure ad deals to lucrative telly work — how TV darling and new I’m A Celebrity host Holly Willoughby carved out an £11m empire The beloved TV presenter has added another jewel to her glittering crown by stepping in to co-host of I’m A Celebrity alongside Declan Donnelly While it looks like Holly is everywhere, PR expert Mark Borkowski says she is selective about who she works with. He said: “Sponsors want to be alongside her so she can be choosy – she very much sticks in her niche. She’s not sponsoring things that…

CBA Inquistr Rift between Prince Harry’s wife and her father may not have significant impact on perception of Royals “I have been watching with a certain amount of interest and it does seem like a bad episode … of Coronation Street, a soap opera,” said British public relations expert Mark Borkowski, who has worked with everyone from Michael Jackson to Mikhail Gorbachev. Where’s the family allegiance? PR expert Borkowski would have “got well ahead of this and dealt with it right at … the outset” during the wedding preparations and brought Markle into the royal camp. “Clearly they’re in a very…

BBC The stars were on board, the contracts had been signed, and the third Guardians of the Galaxy movie was scheduled to begin shooting in early 2019. But Disney’s recent firing of director James Gunn has left the franchise somewhat up in the air. PR expert Mark Borkowski says there can often be ways for stars to return to their careers after a scandal – provided the situation is handled well. “You disappear for a while, you look for help, you’re contrite, and as long as the conduct doesn’t return, you have an opportunity to re-gather your brand and look…

Their love may last forever but Dani Dyer and Jack Fincham’s eight weeks in the Love Island bubble came to an abrupt end yesterday as they flew back to the UK on a delayed Ryanair flight. Publicist Mark Borkowski said companies might pay them up to £100,000 per social media post to endorse products. ‘Make no mistake, Dani and Jack will be able to monetise their fame — and many of the others will,’ he said. He added the islanders need to stay in the limelight to rake it in long term. ‘This is the beginning of their journey,’ he…

“Make no mistake, Dani and Jack will be able to monetise their fame. And many of the others will, ” publicist and strategist Mark Borkowski told the Press Association. “But many of these reports saying it is better than an Oxbridge education (in terms of earnings) are overstated. There is a huge peak and a massive dip.” The reach of a contestant’s profile on social media, particularly on Instagram, will be key to their success. Whether it is endorsing a “holiday destination, a fitness product, a line of lingerie, you can market that extremely well if you’ve got a structure…

PR Week Stunts and unlikely partnerships have their place in PR but they need to be meaningful, plausible and free from cynicism to work, says Mark Borkowski. Agencies may bray at analytics showing incredible engagement with their bran­ded content, yet real influence remains elusive, says Mark Borkowski It was to be the stunt of the summer. Two unlikely partners. One representing dignity and justice. The other a flagrant troublemaker. Yet – against the odds – they come together. Some call it irresponsible. Others claim the pursuit of a better world. Yet sadly for Paddy Power, its partnership with the NGO…

Coleen Rooney has finally confirmed that she and her children will move to Washington to support Wayne after he signed for DC United. HE’S England’s all time top goalscorer, a devoted father of four who recently celebrated his 10-year wedding anniversary to his childhood sweetheart. But for much of his career it seemed Wayne Rooney made headlines for all the wrong reasons. Now, however, after completing a £300,000-a-week move to US soccer team DC United, it seems he’s finally settling down for a life away from the scandals that have punctuated his time in English football. Yesterday wife Coleen confirmed…

England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers Rupert NeateLast modified on Fri 13 Jul 2018 17.10 BST England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers Mark Borkowski, a PR and branding expert, said the team’s humble and understated approach would draw many big brands back to football. “Before the World Cup some brands had gone off football because of some of the more colourful behaviour of players and the scandal at Fifa,” he said. “But Southgate’s phlegmatic and humble approach could mean that this could be the start of a new…

Even in defeat, there was an undeniable feel-good factor around England at the World Cup. You only need to look at Marks & Spencer reporting a doubling in sales of waistcoats to see the value that a Southgate-led run at the World Cup can have on a brand. For public relations expert Mark Borkowski, the aura that Southgate created has made him an “absolute winner” of the tournament in Russia, which finished on Sunday. “With the exception of Harry Kane they don’t have a stand-out player,” says Sher. “That has been the case throughout the tournament and that is set…

The Three Lions hero and current World Cup leading scorer has advertising deals with the likes of Nike, Beats By Dre, Lucozade Sport, BT Sport, EA Sports and Hugo Boss, but could earn huge windfall if England win in Russia HARRY Kane may be a marketing man’s dream, but he’ll never be more marketable than David Beckham, according to a top PR guru. The Three Lions striker is one of the world’s most feared strikers and has scored sponsorship deals with a host of top brands, including Nike, Beats By Dre, Lucozade Sport, EA Sports, Hugo Boss and BT Sport….