Mark Comments in the Press.
With a keen eye for cultural trends and a depth of insight honed through years of experience in the public eye, Mark stands as a beacon of clarity in a world often shrouded in confusion.
Mark’s commentary is both thought-provoking and incisive, inviting audiences to see beyond the surface and engage with the complexities of our times.
Prince Andrew to step back from royal life
RSVP LiveSpeaking about the duke’s BBC interview, public relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it.”It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.”Read full article here: https://www.rsvplive.ie/news/celebs/prince-andrew-step-back-royal-20924172
So what does a royal like Prince Andrew do in life if charities desert him?
StuffWhen asked why Andrew may have taken part in the BBC interview, Mark Borkowski, a public relations and crisis consultant, said that perhaps the duke was “looking ahead at year in front of him 2020, 2021, and probably 50-70 per cent of work he’d do in any given year not there,” because of the Epstein scandal.”When your purpose is threatened and challenged, and when your status is not what it was, for a man reaching 60 he doesn’t want to be that person he used to be on the golf course, so he had to up his game and draw…
There’s an unspoken set of contemporary rules behind the Royals, TV and PR – and Prince Andrew broke them all.
PR WeekThere’s an unspoken set of contemporary rules behind the Royals, TV and PR – and Prince Andrew broke them all. As a masterclass in PR disaster, the interview will not be knocked off the top rank for some time. The Royal Family and TV has generally been a toxic marriage and given the long-term negativity around Prince Andrew as a starting point, his hubris was always going to raise a few eyebrows.Designed as a PR exercise to dampen the flames, it did the opposite, igniting global negative headlines and a million social memes. Prince Andrew should have been counselled…
Is Meghan Markle ‘Hated’ By The Media?
Last month, Harry sued the owners of The Sun and The Daily Mirror over alleged “illegal interception of voicemail messages,” according to a report by Fox News. The Duke of Sussex likewise sued the Claim over “the intrusive and unlawful publication of a private letter.” However, a few royal family observers believe that taking the tabloids to court might backfire on the Sussexes. “It’s a really, really dangerous game,” PR specialist Mark Borkowski told The Guardian. “You’re going to make a lot of lawyers rich, they’ll be rubbing their hands from both sides.” Read full article here: https://www.latintimes.com/meghan-markle-hated-media-450987
I have never seen anything so disastrous
The Independent Speaking about the interview, public relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.” Read full article here: https://www.independent.co.uk/news/uk/home-news/prince-andrew-bbc-newsnight-interview-epstein-queen-emily-maitlis-royal-family-a9206791.html
Queen approved Duke of York’s ‘disastrous’ interview about Jeffrey Epstein sex scandal
The Scotsman Public relations and crisis consultant Mark Borkowski said about the interview: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quick sand and unfortunately, I don’t think anyone would have thrown him a line to get him out.” Read full article here: https://www.scotsman.com/news/people/queen-approved-duke-of-york-s-disastrous-interview-about-jeffrey-epstein-sex-scandal-1-5047692
Prince Andrew’s Epstein interview roundly panned: ‘nuclear explosion level bad’
Washington Post Mark Borkowski, a public relations and crisis consultant, told The Washington Post that if asked, he would have advised the prince to “100 percent absolutely not” do the interview: “There was absolutely no reason for him to take such a leap of faith.” Rather than snuff out the scandal, Borkowski said, the interview “pumped oxygen” into it. He said some of Andrew’s language was “unforgivable,” as was the lack of empathy for Epstein’s victims. He also said some of Andrew’s answers probably wouldn’t wash with the public. “How do you spend four days in America killing a friendship?”…
The Prince Andrew interview is a masterclass in how not to do PR
The Telegraph These are the best of times, the worst of times. We have the potential to tell our truths and the capacity for folly. We can take a rushed headline now, or we can build a platform for a more sustainable and hard-hitting narrative. But the thing is, just words don’t make a story any more. Read full article here: https://www.telegraph.co.uk/news/2019/11/17/prince-andrew-interview-masterclass-not-do-pr/
Prince Andrew interview ‘like watching a plane crash into an oil tanker’
InewsPublic relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it.”It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.”Read full article here: https://inews.co.uk/news/prince-andrew-interview-watching-plane-crash-1170521
NO SWEAT. Ant and Dec mock Prince Andrew’s bizarre claim he ‘doesn’t sweat’ in cheeky I’m a Celebrity opener
The Sun And public relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quick sand and unfortunately, I don’t think anyone would have thrown him a line to get him out.” Read full article here: https://www.thesun.co.uk/tvandshowbiz/im-a-celebrity/10365740/ant-and-dec-mock-prince-andrews-sweat-im-a-celebrity/
Prince Andrew’s media advisor quit two weeks ago after warning him not to do interview
The Mirror PR and crisis consultant Mark Borkowski said it was a lesson on “how not to do” public relations. “I have never seen anything so disastrous. For any students of PR, that is how not to do it,” he said. “It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.” Mr Borkowski said he would not have advised Andrew to do the interview, adding that his comments on the show will “haunt him” in the future. “I feel sorry for a lot of charities that…
Prince Andrew interview slammed by PR guru: ‘I’ve never seen anything so disastrous’
The Mirror PR and crisis consultant Mark Borkowski said the Duke of York’s BBC interview about his dead paedophile friend was ‘how not to do PR’ and ‘like watching a man in quicksand’ Read full article here: https://www.mirror.co.uk/news/uk-news/pr-expert-never-seen-anything-20898306
‘What does a Nando’s wrap have to do with fighting malaria?’: how corporations are co-opting charities
INews Mark Borkowski, a PR expert who has advised companies including Barclays and Vodafone, believes these partnerships have become more fraught in recent years because of the fear of a consumer backlash. Read full article here: https://inews.co.uk/news/long-reads/corporate-charity-nandos-malaria-ethics-raising-funds-99642
England players ‘will never be out of work again’ if they seal World Cup glory
The Guardian It is the ultimate sporting sliding doors moment. But if England are able to lift the Webb Ellis Cup, Mark Borkowski, a PR expert who has represented Diego Maradona, Michael Jackson and brands such as Virgin and Cadbury, predicts that England players will easily treble any earnings from sponsorship and marketing opportunities in the short term – and insists they will never be out of work again. “There are two overriding factors in play,” he says. “First there’s social context of what we’re going through as a nation with Brexit, which makes people desperate for any form of…
Will Prince Harry and Meghan Markle’s Whining Backfire?
CheatSheetIn an interview with The Guardian, PR expert Mark Borkowski said the couple broke the traditional royal rule of “never complain, never explain.” He shared: “You should just say, ‘that’s off limits.’ But [Harry] made a story,” calling the documentary a “complete and utter disaster.”He noted: “The royal family are a publicly-funded heritage business, and as anybody that has entered in to [it] has discovered, the rules go out of the window. [Celebrities] don’t have the same responsibility, don’t have the love of the nation to deal with.”Read full article here: https://www.cheatsheet.com/entertainment/will-prince-harry-and-meghan-markle-whining-backfire.html/
Royal family branded as ‘strange and unsupportive’ by expert as intense scrutiny continues
Mirror News of the Queen’s anxieties about Harry and Meghan come after PR expert Mark Borkowski called their Sunday night programme a “complete and utter disaster”… Read full article here: https://www.mirror.co.uk/news/uk-news/meghan-markle-harrys-documentary-utter-20708079
Meghan Markle and Harry’s documentary was ‘utter disaster’ and will ’cause chaos’ for Royals
The Guardian Meghan Markle and Prince Harry’s emotional documentary was an “utter disaster” for the Queen and the Royal Family, a PR expert has claimed… Speaking to the Guardian , PR expert Mark Borkowski believes the hour-long ITV special was a “complete and utter disaster”. He thinks it has split the nation, and while younger people are more attuned to it, some older fans won’t be so impressed… Read full article here: https://www.theguardian.com/uk-news/2019/oct/22/harry-and-meghan-documentary-an-utter-disaster-for-royals
Prince William And Kate Middleton vs. Prince Harry and Meghan Markle: Which Couple Was Praised for ‘Doing What They Do Best’?
CheatSheet In the ITV documentary, Harry & Meghan: An African Journey, Prince Harry and Markle each gave an emotional interview about the toll that the media scrutiny takes on them, but some believed it tarnished the good press they had gotten from the trip. PR expert Mark Borkowski told The Guardian that their documentary broke the royal rule of “never complain, never explain,” explaining, “You should just say, ‘that’s off limits’. But he made a story.” Borkowski called the documentary a “complete and utter disaster.” Read full article here: https://www.cheatsheet.com/entertainment/prince-william-kate-middleton-vs-prince-harry-meghan-markle-which-couple-was-praised-for-doing-what-they-do-best.html/
Meghan Markle And Prince Harry Caused ‘Chaos’ And ‘Disaster’ For Queen Elizabeth
International Business Times PR expert Mark Borkowski told The Guardian that Prince Harry and Meghan’s decision to address the negative press created an “utter disaster” for Queen Elizabeth and the royal family. “The population is split. I think younger people get it and are more attuned with it. But the rump of people who are monarchists still probably go out and buy the Daily Express. Those are the people he is not convincing,” he said.Although the royals abide by the motto “never complain, never explain,” Borkowski claimed Harry believed he could change the public opinion by violating the…
Royal experts question wisdom of Harry and Meghan documentary
The Guardian As fallout over the extraordinary interviews continued, the PR expert Mark Borkowski said the couple’s participation in Sunday’s “heart-on-sleeve” programme had broken all the normal royal family rules of “never complain, never explain”. “You should just say, ‘that’s off limits’. But he made a story,” said Borkowski, who called the documentary a “complete and utter disaster”. “The population is split. I think younger people get it and are more attuned with it. But the rump of people who are monarchists still probably go out and buy the Daily Express. Those are the people he is not convincing….