Mark Comments in the Press.
With a keen eye for cultural trends and a depth of insight honed through years of experience in the public eye, Mark stands as a beacon of clarity in a world often shrouded in confusion.
Mark’s commentary is both thought-provoking and incisive, inviting audiences to see beyond the surface and engage with the complexities of our times.
The Progress 1000: London’s most influential people 2019 – Media: PRs
Standard Founder of Borkowski PRStarting as an in-house publicist at the Wyvern Theatre in Swindon, he founded Borkowski PR and went on to work with big names in consumer brands, celebrities and arts and entertainment — Graham Norton, Harrods, Led Zeppelin and many more. Borkowski sold his celeb PR business years back, but now works behind the scenes on stories from Noel Edmonds vs Lloyds bank to Extinction Rebellion. https://www.standard.co.uk/news/the1000/the-progress-1000-londons-most-influential-people-2019-media-prs-a4247276.html
Meghan, Harry And Princess Diana: How Decades Of Press Scrutiny Sparked The Prince’s ‘War Cry’
Huffington Post Now Harry’s latest move is being interpreted “open declaration of war” to the British press, according to PR consultant Mark Borkowski. Borkowski told the PA news agency: “The royals normally keep the media at arm’s length but this is not an arm’s length move. “Harry is determined not to play the media game. There is no charm left, this is an open declaration of war. Read full article here: https://www.huffingtonpost.co.uk/entry/princess-diana-and-the-press-what-is-harry-talking-about_uk_5d946fbbe4b0e9e7605532b3?utm_hp_ref=uk-news
As part of ’50 years of PR’ special, PRWeek has picked the 10 best PR campaigns from the 2010s
PRWeek PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media component. Huge thanks to the industry experts we consulted – Jackie Elliot, Trevor Morris, Mark Borkowski, Dr Nicky Garsten and Peter Cunard. Read full article here: https://www.prweek.com/article/1595321/iceland-twice-missing-type-likeagirl-kfcs-fck-10-best-pr-campaigns-2010s
PRWeek has compiled a list of the best PR campaigns of the past 50 years
PRWeek PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media component. Huge thanks to the industry experts we consulted – Jackie Elliot, Trevor Morris, Mark Borkowski, Dr Nicky Garsten and Peter Cunard. Read full article here: https://www.prweek.com/article/1595315/smoking-ban-dove-real-beauty-movember-joanna-lumley-ghurkas-10-best-pr-campaigns-2000s
How ‘charmless’ Prince Harry is just like Dominic Cummings, says MARK BORKOWSKI
ExpressIt doesn’t take an expert to see that Number 10’s political strategist Dominic Cummings, and HRH Prince Harry have something in common. Both have fallen the wrong side of the headlines recently – and both seem to have forgotten the graceful and necessary art of charm and basic truth. Cummings, the arch spinmeister, is now described by the Twitter wags as the Dark Lord.Read full article here: https://www.express.co.uk/comment/expresscomment/1175950/Prince-Harry-latest-royal-news-dominic-cummings-pr
Meghan Markle ‘says “I want to break the internet” in secret talks with PR firm’
The Mirror Mark Borkowski, a British PR expert, told Mail Online : “American PRs don’t get charm. They get size and power. “And they don’t understand the world outside America.” Read full article here: https://www.mirror.co.uk/news/uk-news/meghan-markle-says-i-want-19723610
The ‘worst’ scandal — and it’s not going away
CBC Looking ahead, other observers see the possibility Andrew might find his position diminished within the House of Windsor. “He is not the big league,” British PR guru Mark Borkowski said in an interview last month. “He could be hung out to dry if necessary.” Read full article here: https://www.cbc.ca/news/world/royal-fascinator-prince-harry-air-travel-prince-andrew-jeffrey-epstein-1.5272019
PRWeek has compiled a list of the best PR campaigns of the past 50 years,
PRWeek PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media component. Huge thanks to the industry experts we consulted – Jackie Elliot, Trevor Morris, Mark Borkowski, Dr Nicky Garsten and Peter Cunard. Read full article here: https://www.prweek.com/article/1595278/clunk-click-bowie-monty-python-10-best-pr-campaigns-1970s
Strikes, IT failures, customer unrest: can BA pull out of this nosedive?
The Guardian The carrier is trading on past glories with glitzy ads that fail to reflect years of cost-cutting. But the firm insists it is investing for change. The recent TV advert celebrating British Airways’ 100th anniversary was framed as a love letter to Britain, narrated by national treasures such as artist Grayson Perry, astronaut Helen Sharman and a phalanx of sporting stars.“We love you, Britain,” gushes Oscar-winner Olivia Colman. ,The problem for BA is that neither Britain, nor the rest of the world, appears to love it back. With strikes looming, and amid operational failures, high-profile rows and customer dissatisfaction, BA will…
‘No one can question his greatness’ – Bell Pottinger co-founder Lord Tim Bell dies
The Drum Another PR luminary Mark Borkowski said that despite disagreeing with his politics he “blazed a trail” during his career in advertising and communications. Read full article here: https://www.thedrum.com/news/2019/08/26/no-one-can-question-his-greatness-bell-pottinger-co-founder-lord-tim-bell-dies
Prince Andrew and Jeffrey Epstein: Why it’s a ‘troublesome time’ for the royals
CBC “This story is going to run and run,” British PR expert Mark Borkowski said in an interview last week. “It’s one of those conspiracy-type stories that carry on for years and years and years.” That potential to “run and run” lies in the many unknowns that surround the Epstein case and Andrew’s own character. The recent statements from the palace were hardly the first on the matter. When international headlines in 2015 blasted allegations that Andrew had sex with an underage U.S. girl more than a decade previously, the palace was quick and vigorous in its rebuttals and denials. Still, said…
Meghan Markle and Prince Harry in PR disaster over private jets ‘doesn’t look good’
The Express PR guru Mark Borkowski said last night: “It doesn’t look good. When things like this occur, it seems highly hypocritical. “They should look to Greta Thunberg. She is clearly more astute about public image than this couple of A-listers seem to be. “It just takes some common sense and their PR advisers should be sitting down with them right now to explain how bad this looks.” Read full article here: https://www.express.co.uk/news/royal/1167469/meghan-markle-prince-harry-news-private-jet-nice-ibiza-france-archie-royal-news
Meghan Markle just handed Vogue millions in free publicity – so why is NOTHING going to good causes?
”This is while PR expert Mark Borkowski also told MailOnline the Vogue editorship and the huge global response was ‘priceless’ in PR terms, but contrasted sharply with what the Royal Family has traditional represented. He said: ‘It is very on-brand for what we are seeing, this is a change brand at the heart of the Royal Family. ‘She continues to virtue signal, but the question is what the hard-edged royal followers who have come to expect certain access will think of the lack of pictures of the royal baby and the business around Frogmore House.’ He said the move towards…
…Sponsorship opportunities
iNews The England Men’s Cricket team could earn tens of millions of pounds from sponsorship, endorsements and corporate work. PR expert, Mark Borkowski, said: “We are talking £10million, £20 million individually. This is a massive pay day for these guys. It is now down to the sharpest and wisest minds who are in the management of these people to maintain their success.” He cited Freddie Flintoff who, following the Ashes win, has gone into broadcasting, has a clothing line and presents Top Gear… https://inews.co.uk/sport/cricket/england-cricket-world-cup-ben-stokes-turnaround-once-bad-boy-of-cricket/
Nigel Farage: Ad industry has ‘no idea what’s going on in people’s lives’
Mark Borkowski, founder and head of PR agency Borkowski, is not a fan of Farage but thinks Brexit is a salutary reminder of how inward-looking advertising and marketing have become. “All those people who were running around at Cannes recently, slapping themselves on the back and giving awards to campaigns that, as good as many of them are, play to hipsters in Shoreditch, Glasgow and Manchester, should give Farage a communications award,” he said. Read full article here: https://www.campaignlive.co.uk/article/nigel-farage-ad-industry-no-idea-whats-going-peoples-lives/1591206
After Another Nightmare Week For Meghan Markle, Now Kate Middleton Is Stepping In To Help
Grazia Daily The Sussexes have also recently faced attacks for their decision not to reveal the names of Archie’s godparents and to keep his christening private – shortly after it was revealed that the renovation of their home, Frogmore Cottage, cost the taxpayer £2.4m. According to PR expert Mark Borkowski, last week’s trip to the polo was the start of an attempt to change the script. Read full article here: https://graziadaily.co.uk/celebrity/news/meghan-markle-kate-middleton-princess-privacy/
Mulling it over
iThe Scottish Sun Ed Sheeran poses in a ginger mullet wig as he films new video “Music industry guru Mark Borkowski said: “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays” Read full article here: https://www.thescottishsun.co.uk/tvandshowbiz/4470258/ed-sheeran-poses-in-a-ginger-mullet-wig-as-he-films-new-video/
Harry and Meghan ‘acting like Hollywood A-listers in keeping baptism private’
Express and Star “Mark Borkowski, a public relations consultant, said this was a “declaration” by the couple “that they’ll go to any lengths to protect their privacy” and part of a pattern setting out their future intentions” Read full article here: https://www.expressandstar.com/news/uk-news/2019/07/05/harry-and-meghan-acting-like-hollywood-a-listers-in-keeping-baptism-private/
Battle royal: Sussexes under fire as Archie set for private baptism
Herald Scotland “Public relations expert Mark Borkowski said their decision to maintain privacy echoes the public relations strategy of a Hollywood A-lister. This is what you would expect a Hollywood A-lister to do, purposefully be sort of antagonist to the traditional system and not engaging with media in any shape or form” he said. Read full article here: https://www.heraldscotland.com/news/17753267.battle-royal-sussexes-fire-archie-set-private-baptism/
ACTING UP? Meghan and Harry are acting like ‘Hollywood A-listers’ by keeping baby Archie’s christening private, PR expert claims
The Sun Borkowski, a public relations consultant, said the decision to keep the press and public out of the celebration was all part of their carefully planned media strategy. Unlike the christenings of Kate Middleton and Prince William’s three children, Harry and Meghan are excluding the cameras, and will only release only a few select photographs. And in another marked difference between the Sussexs and the Cambridges, the new parents have decided not to release the names of Archie’s godparents. Mark told Independent Ireland: “This is what you’d expect a Hollywood A-lister to do, purposefully be sort of antagonist to…