Mark Comments in the Press.
With a keen eye for cultural trends and a depth of insight honed through years of experience in the public eye, Mark stands as a beacon of clarity in a world often shrouded in confusion.
Mark’s commentary is both thought-provoking and incisive, inviting audiences to see beyond the surface and engage with the complexities of our times.
Prince Harry and Meghan ‘ignored Queen’s instruction not to go public with ‘stepping back’ announcement’
The TelegraphA series of commentators have strongly criticised the Sussexes decision. Public relations and crisis consultant Mark Borkowski said: “It does feel like a royal couple in exile”.Read full article here: https://www.telegraph.co.uk/royal-family/2020/01/09/prince-harry-meghan-ignored-queens-instruction-not-go-public/
Wax figures of the Duke and Duchess of Sussex have been swiftly removed from the Royal Family set at Madame Tussauds just hours after the couple announced they would be stepping back as senior royals.
The Standard A series of commentators have strongly criticised their decision with public relations and crisis consultant Mark Borkowski saying about the Sussexes: “It does feel like a royal couple in exile”. Read full article here: https://www.standard.co.uk/news/london/madame-tussauds-prince-harry-meghan-markle-royal-family-a4330611.html
Harry and Meghan ‘ignored Queen’s wishes’ over bombshell announcement
The National But a series of commentators have strongly criticised their decision with public relations and crisis consultant Mark Borkowski saying about the Sussexes “It does feel like a royal couple in exile”. Read full article here: https://www.thenational.scot/news/uk-news/18148365.harry-meghan-ignored-queens-wishes-bombshell-announcement/
Harry and Meghan’s bid to stay royal and make own money will be ‘toxic mix’
Evening TelegraphPublic relations expert Mark Borkowski has predicted the Sussexes stand to make a fortune due to the demand for their brand in countries such as China, India and the US.Read full article here: https://www.eveningtelegraph.co.uk/2020/01/09/harry-and-meghans-bid-to-stay-royal-and-make-own-money-will-be-toxic-mix/
What has happened to Nigella Lawson?
Daily MailWhat has happened to Nigella Lawson? On the brink of her 60th birthday, the food writer and cooking show host has no TV work, new books or romance and is taking lessons from a confidence coachPR guru Mark Borkowski comments: ‘Nigella has not successfully found a new image to inhabit. The food market is changing all the time and her big ideas are probably not big enough.’Read full article here: https://www.dailymail.co.uk/news/article-7850005/What-happened-Nigella-Lawson-food-writer-no-new-books-60th.html
PR expert says Harry and Meghan could ‘make a fortune’ with Sussex ‘brand’
PR expert Mark Borkowski, who has worked with Noel Edmonds and Graham Norton, told the PA news agency: “This is what was always going to be the case, I think.“I think Meghan never quite understood what it was to be at the front and centre of the royal family, married to perhaps one of the most famous young royals, and, you know, really couldn’t take the protocol and started to create the Sussex royal brand, very powerfully and linked very much to what they thought was important – mental health, many of the other charitable aspects.“And gradually they were, and…
“The art and cost of hiding companies’ negative news on the internet”
Stuff Other companies go even further and create fake news articles and misleading positive reviews. Mark Borkowski, a public relations veteran, says his company does some online reputation management for customers, but he warns that in the industry “there are a lot of snake oil salesmen and a lot of nefarious people you wouldn’t want to share a drink with on a night out”. Read full article here: https://www.stuff.co.nz/technology/118603863/the-art-and-cost-of-hiding-companies-negative-news-on-the-internet
Year of trials and tribulations for Britain’s royals
France24 Andrew was dogged throughout the year by allegations that he had sex with one of the victims of US paedophile Jeffrey Epstein when she was a teenager. Andrew’s attempts to clear his name in a BBC interview in November could have hardly gone worse. The prince looked stiff and unapologetic — a performance akin to “watching a man in quicksand”, according to PR consultant Mark Borkowski. Read full article here: https://www.france24.com/en/20191224-year-of-trials-and-tribulations-for-britain-s-royals
Tesco ‘forced labour’ story shows challenges to brands from supply chains
PRWeek Supermarket has suspended agreement with Chinese business behind charity Christmas cards until investigation concludes. PR luminary Mark Borkowski acknowledged the promptness of Tesco’s response, noting that a few years ago its crisis management function would not have been so agile. “But the question is: what the hell is their supply chain doing?” he told Campaign. “It creates a bigger question about the very country where many companies are sourcing a large quantity of what they are selling in the UK. There’s not enough scrutiny on the very area of work that demands the greatest scrutiny, because it delivers economically. “At…
Heartfelt Grudging Unreserved PR Apologies 2019
PRWeekWhen it comes to the business of owning up to mistakes or bad behaviour, there are many ways of expressing regret – but some more genuine and heartfelt than others.Read full article here: https://www.prweek.com/article/1669249/heartfelt-grudging-unreserved-pr-apologies-2019
Has Tom Hiddleston broken his model?
Wellston Journal “Some of the recent headlines have been unhelpful,” admits Mark Borkowski, a strategic PR consultant. “There are events that happen and they‘re not thought-through properly, and the nature of being caught up with Taylor Swift‘s gang and not thinking it through strategically has undone him. “Sometimes people don‘t recognise the power of their brand, and often you can‘t conduct yourself in the way you think you can.” Read full article here: https://wellstonjournal.com/has-tom-hiddleston-broken-his-model.html
PR industry leaders are not overtly shocked by Boris Johnson’s decisive election victory, but are concerned about some of the campaign tactics deployed and what this means for society.
PRWeek Mark Borkowski, founder, Borkowski PR: For a long time, I’ve known that moderates across the country were in trouble, but I didn’t realise that it would get this bad, this fast. We have handed our country into the hands of people who are willing to go to dark lengths to win. In this campaign they have made promises and then edited them out of the recordings, they have posed as fact-checkers, they have mashed up footage of opponents to completely misrepresent them and they have been rewarded beyond their wildest expectations. As much as I regret that Johnson has been…
SPONSOR ME Anthony Joshua earns £8.3m in endorsements and sponsorship deals, and has solidified his status as king of the brands
The Sun PR Guru Mark Borkowski believes the 2012 Olympic gold medallist has galvanised his sponsorship deals after going on a downward trajectory following his surprise defeat… Read full article: https://www.thesun.co.uk/sport/10521486/anthony-joshua-sponsors-endorsements/
Jacqueline Jossa EXCLUSIVE: I’m A Celebrity winner could make £5 MILLION after being crowned Queen of the Jungle… as she’s tipped for her own reality show and tell-all book
MailOnlineRenowned PR agent Mark Borkowski told MailOnline that with the right team behind her, Jacqueline could make millions of pounds in the coming months by capitalising on her ‘girl next door’ image…Read full article here: https://www.dailymail.co.uk/tvshowbiz/celebrity/article-7772241/Im-Celebs-Jacqueline-Jossa-looks-set-make-1-MILLION-crowned-Queen-Jungle.html
The Drum Show: can the Royal Family brand survive Prince Andrew’s crisis?
With the fallout from Prince Andrew’s BBC interview still a hot topic in the news agenda, the theme of The Drum Show this week is the Royal Family brand and if it can survive this latest scandal. Host Rebecca Stewart, The Drum’s senior reporter, was joined by: Zaid Al-Zaidy, founder and group chief executive at The Beyond Collective; Eva Simpson from The Daily Mirror; and Mark Borkowski, founder of Borkowski PR. Read full article here: https://www.thedrum.com/news/2019/11/29/the-drum-show-can-the-royal-family-brand-survive-prince-andrews-crisis
Duke of York scandal ‘biggest royal crisis since death of Diana’
Express and Star PR and crisis consultant expert Mark Borkowski said the crisis engulfing Andrew is more controversial than anything on The Crown. Read full article here: https://www.expressandstar.com/news/uk-news/2019/11/20/duke-of-york-scandal-biggest-royal-crisis-since-death-of-diana/
The Corporate Cost of Prince Andrew’s Jeffrey Epstein Mess
FortuneNo one wants to be tied to someone who’s an alleged pedophile, says PR executive Mark Borkowski, who’s worked with the likes of Led Zeppelin, Prince, and Luciano Pavarotti via his London-based agency, Borkowski.“No one wants to be associated with negativity. The dominos fell and there was no way of pulling them back up. It was like watching a man drown in his own hubris.”Read full article here: https://fortune.com/2019/11/23/prince-andrew-jeffrey-epstein-corporate-cost/
Queen would be ‘horrified’ at Prince Andrew’s ‘inevitable’ resignation
The MirrorPublic relations and crisis consultant Mark Borkowski described the events as the biggest crisis the royal family has faced since the death of Diana, Princess of Wales.Speaking about the Netflix drama The Crown, which chronicles the monarchy, he said: “This actually kicks The Crown into a cocked hat, the producers of The Crown must be kicking themselves because they haven’t got anything in the current series that is so topical and real as this, because it’s got all the stuff of the past, wrapped into now.”I read that statement and thought it’s a fantastic statement but three years too…
Prince Andrew BBC Newsnight interview branded ‘biggest crisis since Princess Diana’s death’
Birmingham Mail Mark Borkowski, a PR and crisis consultant, said the issue was like a “tractor beam” sucking the Royal Family into Andrew’s “black hole” but whoever had taken the decision to issue the statement had saved the monarchy. Read full article here: https://www.birminghammail.co.uk/news/midlands-news/prince-andrew-bbc-newsnight-interview-17290885
Prince Andrew BBC Newsnight interview branded ‘biggest crisis since Princess Diana’s death’
The IndependentMr Borkowski said the crisis would have overshadowed the work of all the Royal Family who would have been questioned about Andrew for months, just like the political leaders of the two main parties were in their televised debate on Tuesday night.Read full article here: https://www.independent.co.uk/news/uk/home-news/prince-andrew-news-epstein-bbc-interview-death-diana-royal-family-news-a9211571.html