The iMark Borkowski, a leading PR consultant, agreed that Manchester United had to protect their brand.“They probably will think of Mason Greenwood, no matter how big a football talent he is, it’s more important to be seen to be doing the right thing at the expense of the individual, which answers a big question about the commodification of football players.“For [Mr] Greenwood, I would assume that they would ship him off to another country to play football, to rebuild his entire life in a country that probably doesn’t have the scrutiny of the media that we have in this country…

INSIDERMark Borkowski, a PR advisor and commentator, told Insider that there’s unlikely to be reconciliation for Harry and Charles in the short term. If the pair were to make amends, Borkowski believes it could take a long time, possibly several years.He said that from a PR perspective, the palace’s current objective is to focus on Charles’ coronation in May, which means Harry is likely to be kept “at arm’s length” until then.”The royal family never do anything quickly or randomly,” Borkowski told Insider. “It’s always calculated, it always moves over time — that was a legacy left by the Queen.”In…

The Daily MailBrand guru Mark Borkowski said that the BBC has to freshen up its Radio 2 line up for the next generation – but risks upsetting devotees.He said: ‘The BBC have to take the pain to renew and find new blood. It’s in danger of being sucked into a niche at a time they have to express values to those who still pay a licence fee. Don’t forget Wogan was axed’.Exodus of BBC Radio 2 legends continues as Ken Bruce, 71, QUITS | Daily Mail Online

Page Six“I suspect the ‘bunker mentality’ has left them threadbare on future messaging,” Borkowski said. “As each interview landed, Harry exposed a deep well of emotional unresolved pain. He should spend time and effort on dealing with the pain instead of turning it into a three-ring Barnum and Bailey circus act.”Full Page Six article link

The Times“Meghan and Harry encapsulate what a youth audience, a millennial audience, wants to talk about,” says Mark Borkowski, a PR expert. “Black Lives Matter, ecology, the state of the planet, trans rights; plus she’s a Hollywood princess, which captures the imagination. The boomers are fixed against it. They don’t understand it and think it’s irresponsible. The rest is box office.”Full Times article

The Guardian Royal interviews have a long pedigree, but not necessarily a good one. “When you look at history, any time that a senior royal has sat down for an interview, ultimately it has always backfired,” said Katie Nicholl, author of The New Royals, and Vanity Fair’s royal correspondent, who has been writing about the Windsors for nearly two decades.ITV will expect huge ratings for its interview with the Duke of Sussex on Sunday night, but Harry may pay the price in the long run.Prince Andrew’s “car-crash” Panorama interview with Emily Maitlis fuelled a lawsuit that led to a £12m out of…

The Daily MailPR guru Mark Borkowski warned that Prince Harry will regret ‘weaponising’ his past in his ‘dirty laundry’ book – and so will his wife – because it leaves them with little left to sell.Adding that the couple had been poorly advised, the brand expert said their ‘desperation’ to make headlines has echoes of Edward VIII, who ‘became a sad irrelevance’ after selling his story in full after abdicating.He continued: ‘The content of the book is very damaging for their ambitions. Post the chaos of the coming TV interviews how much more can he reveal. He is playing his last…

The Guardian He may have come from relative obscurity but 2023 is predicted to be a big year for the Strictly Come Dancing champion Hamza Yassin, who lifted the glitterball trophy with his dance partner Jowita Przystał on Saturday night.He pipped fellow finalists Helen Skelton, Fleur East and Molly Rainford to the title in a tense final and insiders are now predicting big things for the wildlife expert, who said he was “over the moon” to win.“I can’t put into words what this means to us and I’m so thankful for everyone who has voted. It’s made the long hours of training and hard…

The TimesMost pop stars relax the morning after a sell-out gig. Dua Lipa, however, is not like most pop stars.Instead, she busily plots the next steps in other parts of her burgeoning career — chairing editorial conferences for her nascent newsletter or interviewing another luminary for her podcast.Her newsletter, Service95, launched in February and has already acquired thousands of subscribers. Far from running an amateurish blog, Lipa, 27, whose hits include One Kiss and Levitating, has poured resources into the venture.She employs about ten people, including Funmi Fetto, who is a contributing editor at British Vogue and the Observer magazine’s beauty director, as…

The Guardian The Duke and Duchess of Sussex will have a place at the king’s coronation should they wish to attend, despite the continued fallout from their Netflix documentary, it has been reported.Harry and Meghan will be invited to Charles’s ceremony on 6 May, with all family members expected to feature on a guest list still to be drawn up, according to a report.A source told The Daily Telegraph: “All members of the family will be welcome.” The Sussexes are understood to have not yet received an invitation.Buckingham Palace declined to comment, but a source said of the king: “He loves…

The Guardian As England’s footballers shuffled sleeplessly away from their training base at Al-Wakrah on Sunday, the team’s youngest player was asked whether he had a message for supporters. “Stick with us,” said Jude Bellingham. The 19-year-old’s tone was confident, defiant, even optimistic. And it reflected a wider message from the camp: that when it comes to England’s World Cup postmortem there is no need for a scalpel.The players want Gareth Southgate to stay as manager. Judging by the relative lack of bile and calls for blood that followed England’s 2-1 defeat against France, the majority of the public do too. There was also…

CBC News In the trailer that was dropped strategically the other day to drum up interest in the new Netflix docuseries on Prince Harry and Meghan, Duchess of Sussex, she posed the question: “Doesn’t it make more sense to hear our story from us?” And in the first three episodes of the series that started streaming early Thursday, Harry was bolstering that same view, saying at one point that the couple, who stepped back from official royal duties in 2020, have “never been allowed to tell our story.” However, half-way through the series — the final three episodes drop next…

The Daily Mail’Racist’ comments made by Prince William’s godmother are a ‘disaster’ for him and Kate as they head to the US today for their first trip in eight years, PR experts said today. The Prince of Wales today backed Lady Susan Hussey’s decision to step down from the royal household after she allegedly refused to believe a black domestic abuse campaigner was British and asked her: ‘What part of Africa are you from?’ Publicist Mark Borkowski said the comments, which were made at a reception organised by Queen Consort Camilla, would serve as ‘ammunition’ for Meghan and Harry – who today released a polished…

The SunPR consultant and author Mark Borkowski said the fashion industry was always trying to “push the envelope” but called the teddy campaign and “utter catastrophe.”He said: “Time does tend to heal but Balenciaga needs to deal with this quickly.“Nobody seems to have gone at senior level and the fact they are throwing people under a bus is extraordinary.“The longer this goes on the more damaging it is likely to become.”[Full article] Inside the Balenciaga paedo scandal, which could see the fashion label worn by Kim Kardashian and Dua Lipa implode | The Sun

The Daily MailJill Scott will make millions from her I’m a Celebrity victory with Owen Warner also likely to be the other big winner financially, PR experts told MailOnline today.The Lioness hero, who is the first LGBT person to win the show, is expected to become mega rich from her jungle triumph because she is now loved by millions who see her as genuine, relatable and kind.Public relations expert Gary Farrow, who famously was Sir Elton John’s manager, predicted that she could become a David Beckham-like figure, making millions from promoting fashion and cosmetics as well as from motivational speeches and books.Runner up Owen Warner is…

The Guardian When Matt Hancock entered the I’m a Celebrity … Get Me Out of Here! jungle, pundits predicted he would be the first to be voted out.His decision to appear on the ITV show, despite his record during the pandemic and the fact he is a sitting MP, had provoked anger and disgust. More than 1,700 people complained to Ofcom, the broadcast regulator, and the Covid-19 Bereaved Families for Justice group issued a searing statement.“The fact that he is trying to cash in on his terrible legacy, rather than showing some humility or seeking to reflect on the appalling consequences of his time in government, says it all about…

The Telegraph“What the bejesus is going on?” The words of Chris Moyles this week, upon hearing that he had been eliminated from I’m A Celebrity… Get Me Out Of Here! while Matt Hancock continued to rake in the public votes. Moyles looked genuinely appalled by the result. “I’m gutted,” he said, “that Matt Hancock is more popular than me.”You could forgive the former Radio 1 DJ for his befuddlement. When the celebrities entered the jungle on November 6, Hancock’s public approval rating was somewhere on a scale between Idi Amin and James Corden. Those in favour of lockdowns hated him…

Many people think that Budweiser is to real beer as a McDonald’s burger is to a 28oz grass-fed tenderloin steak. It therefore says a lot about the PR disaster that is the Qatar World Cup that Bud are the tournament’s biggest reputational winners so far. Sponsorship is about awareness but it’s an expensive way for a brand to be subliminal background noise. It might sound biased coming from me, but PR – earned exposure on independent platforms – is a much more effective route into consumer consciousness. By banning beer from stadiums so late on, Fifa and Qatar gave Budweiser…

The TelegraphThierry Frémaux must be having sleepless nights. Woody Allen and Roman Polanski will both have films ready for next year’s Cannes Film Festival, while Maïwenn Le Besco, director of Johnny Depp’s forthcoming movie La Favorite (about Louis XV and his mistress), is often a shoo-in for a Croisette appearance. Frémaux, director of the festival, would usually book them all – so will he hold his nerve and place Cannes in the centre of the culture wars?The list goes on. Kevin Spacey was recently found not guilty of sexual assault by a New York court, and his performance as Gore Vidal, the last…