So what next for James Corden?

Mail Online

PR guru Mark Borkowski told MailOnline that trying to bring back Gavin & Stacey could be a mistake and that instead Corden could be snapped up by ITV either for a new reality show or chat show.

If the latter does come to pass for Corden, who can call on appearances from A-lister friends such as Adele and Prince Harry, it would be bad news for Jonathan Ross, according to Mr Borkowski.

He said: ‘Reviving classics are rarely a good idea. It’s a risk. However ITV would be able to give him an enormous platform. The big TV formats are very hard to develop, nevertheless he is a draw and with a winning format he’d be a huge asset.

‘Talk shows are a thing of the past because it’s so difficult to land A-listers. He might be able to attract the talent and that’s bad news for Jonathan Ross.

‘If he finds an authentic route to manage his public image and align to a good very good format he will be ubiquitous. Natural talents like Corden are thin on the ground.’

https://www.dailymail.co.uk/tvshowbiz/article-12019875/James-Corden-begun-charm-offensive-claw-popularity-UK-PR-expert-says.html