The hijacking of Walkers’ Champions League promo – which asked fans to tweet selfies to be included alongside Gary Lineker – begs the question: how did no one see that coming? As ever in new media land, the idea would have gone through countless planning sessions and stress tests. Each time bearded Dalstonian (apologies) creatives…
The Times, 23.05.17 Read Here
The Times (Main), 23/05/2017, p.21, Jack Malvern One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering….
Second to the Palm d’Or the greatest achievement a filmmaker can hope for from a trip to Cannes is a good old booing. A very special kind of cacophony is rewarded to a film that succeeds in irritating le bon goût of French cineastes- it’s less of a boo and more like the mooing of…
BBC, 11.05.17 Mark on the Victoria Derbyshire Show. Watch here: http://www.bbc.co.uk/iplayer/episode/b08pvlln/victoria-derbyshire-11052017 (56:12 – 59:39)
TalkSport, 10.05.17 Mark on ‘that’ Wendy’s tweet. Listen here: http://talkradio.co.uk/radio/listen-again/1494406800# (Within the 11.30 – 12:00 section, 22:36 – 29:10)
5 Live Breakfast, 10.05.17 Listen here: http://www.bbc.co.uk/programmes/b08pgblc (11:31 – 18:25)
Sports Business, 02.05.17 Read here: http://www.sportsbusinessdaily.com/Global/Issues/2017/05/02/Marketing-and-Sponsorship/Anthony-Joshua.aspx
Sport Bible, 01.05.17 Read here: http://www.sportbible.com/news/news-tv-executive-claims-anthony-joshuas-future-lies-in-america-20170501
iSports Times, 01.05.17 Read here: http://www.isportstimes.com/articles/29119/20170501/boxing-news-anthony-joshua-wladimir-klitschkos-ko.htm