The Guardian, 01.05.17 Mark Bokowski, PR and brand expert, expects that number to mushroom. “He represents hope,” says Borkowski. “That is why people buy into him. He also looks great – and he has a massive female following. His appeal goes far beyond boxing’s hardcore.” There is something else too. “He is also very honest,…
The Guardian, 30.04.17 Read here: https://www.theguardian.com/sport/2017/apr/30/anthony-joshua-wladimir-klitschko-heavyweight-title-fight-wembley
The Sun IE, 30.04.17 Read here: https://www.thesun.ie/sport/boxing/934996/world-champion-anthony-joshua-vows-to-make-a-billion-pounds-and-is-tipped-to-be-a-bigger-brand-than-beckham-after-victory-over-wladimir-klitschko-but-still-needs-to-pay-120-laundrette-bill/
The Sun, 01.05.17 But PR and marketing guru Mark Borkowski last night warned Joshua still has a long way to go before making a billion. He said: “One fight doesn’t make a billionaire boxer. You have got to make it in America and you have to be taken seriously by fans there. He’d have to…
BBC News, 27.04.17 Read here: http://www.bbc.co.uk/news/uk-politics-39730467
BBC Radio 5, 19.04.17 Listen here: http://www.bbc.co.uk/programmes/b08m9mqj#play (17:54 – 25:34)
BBC Radio 4, 18.04.17 Listen here: http://www.bbc.co.uk/programmes/b08m8yx4 (00:41 – 08:05)
BBC Breakfast, 12.04.17 “They have done all the wrong things really well!” Watch here: Link Expired
Talk Radio, 12.04.17 “They have a very good PR department, but with something like this the lawyers take over.” Listen here: Link Expired
Yahoo! News, 12.04.17 Read here: https://uk.news.yahoo.com/pepsi-united-airlines-sean-spicer-week-incredible-pr-disasters-114949817.html