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What We Can Learn From The Gallagher’s Perma-war

On April 7th, 1994, late at night, in a long-since rebranded Glaswegian hotel, a tape was recorded of two brothers that would launch the beginning one of the longest running and most entertaining rock n roll feuds of all time. The Wibbling Rivalry tapes, a drunken argument between the crown princes of rock n roll…

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From fake to fomo- what you were really missing out on at Cannes Lions

FOMO. Fear of missing out. One eye always on a more interesting interlocutor. In Cannes there is always a party more glamorous and exclusive that has passed you by. The yacht will have sailed before you even knew it. Forget the smiles and the sun. The all-pervasive sense that you get from a certain type…

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Sport 2.0: crumbling traditions create a whole new ballgame

The Guardian, 14.06.17 Mark Borkowski, a PR and brand expert, insists that is a mistake. “I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says. He has a further message for any doubters. “Once upon a time darts and snooker were…

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Let’s not give up on truth.

Working out exactly what’s distinctive about Borkowski as an agency, what makes it tick, and why it’s been so successful has taken a long time. It’s only now, nearly thirty years since the agency was founded, that it’s possible to provide a semi-systematised overview of something which has been instinctual for years. We tell stories,…