I don’t usually do awards ceremonies. I’d generally rather be making a new campaign than remembering the last one. However, as the end of the year finds Borkowski towers in a reflective mood, I thought I’d put together a brief collection of 2013’s standout PR moments—the ones that made us gasp with astonishment, and the…
Previous Talks Thursday 15th May – Chinwag Psych at Museum of London Thursday 13th November – Vision Bristol 29th Oct – Search Love 21st November – London College of Communications – http://blogs.arts.ac.uk/london-college-of-communication/2013/12/03/pr-guest-lecture-review-mark-borkowski/ 16th January – Web Psychologist Interview – http://www.thewebpsychologist.com/podcast-episode-22-mark-borkowski/ 4th March – University of Greenwich
Oh, the wretched topic of death, such a frustrating interloper, especially at Christmas, damn you. Alas, there is no point in pretending that we improve with age. In his colossal autobiography, Ben Hecht expressed the ageing process thus: “the years diminish us, time rots our body, cools our blood, darkens our brain, and, like a…
Beyonce’s new iTunes record—the singer’s album broke a million sales in six days on Wednesday—should be a lesson not only to pop stars but to anyone with a message to get across. The singer released the album entirely without prior fanfare, tossing it onto iTunes with a casual insouciance. It was a masterclass in cutting…
Doctor Who: Matt Smith on his final days as The Doctor “If I was going to choose to spend a couple of years in anyone’s body, why not live it as the Doctor? He’s going to have more fun than almost anyone else alive” http://www.radiotimes.com/news/2013-12-08/doctor-who-matt-smith-on-his-final-days-as-the-doctor
Meet Team Cupcake: Nigella’s lawyers, PR and brother who are helping her win the public sympathy battle against her ex-husband Charles Saatchi as poll reveals people have sympathy for her http://www.mailonsunday.co.uk/news/article-2520119/Nigella-Lawsons-crown-slipped-despite-dramatic-cocaine-court-admission.html
Nigella Lawson: The anatomy of a marriage Revelations about Nigella and Charles Saatchi’s relationship have shocked us, but every couple has a public facade http://www.telegraph.co.uk/news/uknews/10497688/Nigella-Lawson-The-anatomy-of-a-marriage.html
I know Tom Daley is an admirable chap but I can’t help feeling a little manipulated. http://www.dailymail.co.uk/debate/article-2518464/I-know-Tom-Daley-admirable-chap-I-help-feeling-little-manipulated.html
The sorry tale of Nigella Lawson and Charles Saatchi should teach us some valuable lessons about the climate we operate in these days as businesses and brands. In this story we have a clear example of how a 24/7 news agenda fuels turbo charged and emotional reactions from the crowd – #teamnigella – and enough…
James Arthur ‘not sophisticated enough’ for Twitter, claims PR expert. X Factor’ winner criticised following homophobic rap lyrics fallout http://www.nme.com/news/james-arthur/74005