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JAMES ARTHUR

Social media guru discusses star’s fall from grace PR expert Mark Borkowski has launched a stinging attack on embattled popstar James Arthur, claiming that he should never have been allowed to control his own Twitter account. http://www.gigwise.com/news/86333/james-arthur-not-sophisticated-enough-to-use-twitter-says-expert

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10 tips for PR agencies from The Simpsons

Get your story straight before you pick up the phone: Always true, this one, but especially nowadays when a journalist might be live tweeting your conversation as it happens. A plaintive “off the record, right?” just won’t cut it. Get the right team for the job: Today’s PR industry incorporates dozens of diverse skills. Make sure you wow clients…

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Adore the haters

Last week, the PR buzz was all around Ryanair’s Michael O’Leary and his uncharacteristic mea culpa. This week, another combative consumer brand is filling up feeds across the globe: Miley Cyrus and her encounter with some of Amsterdam’s finest. Cyrus’s ‘outrageous’ awards ceremony performances are fast becoming a fixture in our lives. Regular, horrifying and…

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You must just show up as yourself!

Malcolm Walker and Tom Reddy how we applaud you! Being the subject of an observational documentary is not without risk, but Iceland emerges triumphant from their series because as an organization, they don’t perform. They don’t hide.  Malcolm and his team remain unashamedly authentic whilst not taking themselves too seriously. How wise. Who would have…

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"Finance must show it is a servant not a master" Ken Costa from “Of Greed and Creed”

Today could and should signal a new and better way forward for the Cooperative Bank. But to move forward now they must ignore the battering and negative comment from the media and create captivating narratives mined from their history and based on their true and original core values. As they take this latest hit, the…

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RONALDO

Will the bottom fall out of the Cristiano Ronaldo market? With a new range of underwear out this week, the Real Madrid forward is transcending football – but is he too much of an individual to vend it like Beckham? http://www.independent.co.uk/news/people/news/will-the-bottom-fall-out-of-the-cristiano-ronaldo-market-8916480.html