Not to state the obvious but behaviour is vital. Yet it would appear that very few organisations or individuals understand how their behaviour is seen and felt – and that is all a ‘brand’ is. A feeling. Still the walls have finally fallen. Gone are the days when brands could spin their own story and behave…
Twitter is now daily global phenomenon, fuelling everything from celebrity profiles to national revolutions. The media is obsessed with it, and everyone seems to be on it. But what is the real story behind the phenomenon? Since its launch in 2006, the number of Twitter users has soared. There are now 255m users of the…
Ever since it was announced that David Moyes would be stepping into the Manchester United hot seat last summer, the vultures have been circling around Old Trafford – and finally, it’s feeding time. Following a miserable ten months at the helm, the ex-Everton boss has this week been hung out to dry by his employers,…
The comms industry’s insatiable hunger for hoax marketing shows no signs of slowing. In recent weeks, we’ve seen a slew of online campaigns that seek to piggyback shareable trends while downplaying or totally hiding the brands they were made to promote. At the more mainstream end of the spectrum, Snickers tried to soak up some…
People are reading fewer print newspapers now than they were fourteen years ago. We know, hold the presses right? But we didn’t come here to tell you what you already knew. We’ve put together a graph plotting the circulations of five daily broadsheet papers over the past fourteen years. The overall shapes might be familiar,…
This week saw the birth of a great stuntster. Clayton Pettet, the student who exploded across the internet last October when he announced plans to lose his virginity for an artwork has finally made good on his promise. Well, sort of. According to the Telegraph the actual event involved no hanky panky, little nudity and…
Whisper it. The real truth is, that the majority of the industry doesn’t give a damn about the text book-peddling, muttering commentariat. Anyway, you’ll never remove splinters from my rear end. I’m not a fence sitter. Moreover, I don’t consider my contemporary offering as pure PR. Instead, let me praise someone working at the epicentre…
It’s a good job wreckage has been found off the coast of Australia, because if the search for missing flight MH370 goes on much longer the world won’t actually have any journalists left. Malaysia has acted like a kind of media black hole, sucking more and more of the world’s journalists away from their home…
Last week, the British Left mourned as it bid farewell to two of its leading lights – old Labour icon Tony Benn and legendary union leader Bob Crow. Both men will be sorely missed, too, by headline writers and casual observers of political theatre. Each was a stunning PR operator who made the weather and…
If you were a conspiracy theorist the “selfie” would be starting to look like a pretty blatant illuminati signal. Last year we had three world leaders taking one, and now Ellen DeGeneres has pulled stars of the silver screen into the world’s most retweeted tweet. What purpose do these smartphone shots serve? One thing’s for…