You can say what you like about Uber, but when it comes to a value added experience to drive loyalty to their brand they are in the driver’s seat. In Uber’s first coordinated, multi-city event, film studio 20th Century Fox is giving users of the ride-sharing service a chance to win exclusive passes to an…
My thoughts from The Drum earlier this week on why football is so bad at PR. The Ched Evans #fail juggernaut rumbles on. This negative fallout reframes football, sucking the hapless into its black hole. The whole affair suggests there is something rotten at the heart of the enterprise. Sadly, the idiot Evans’ hubristic soap…
Certainly I did not predict the extent of the Sony hack, nor was I alone in suggesting that it might be a festive dose of creative hype to life a mediocre film. As it turns out, the ongoing escalation will text the strength of the top tier leadership and the ability to survive ruthless hacks…
Celebrity selfies: A year of famous photographs from attention-seeking stars. Pouting, posing, primping, preening – there’s little today’s celebs love better than snapping themselves in a selfie. http://www.mirror.co.uk/3am/celebrity-news/celebrity-selfies-year-famous-photographs-2928335
The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. The findings were hardly a surprise, and merely confirmed a trend that we have been talking about at Borkowski.do for a long time. Where in years gone by the favour of The Sun newspaper was…
Right now, Uber’s PR team should be celebrating having secured feature pieces in both the FT and Vanity Fair, the latter of which could have successfully repositioned the brand from its helter-skelter course. http://www.vanityfair.com/business/2014/12/uber-travis-kalanick-controversy Rather than enjoying a few strong pats on the back however, that team is probably going to have to put on…
Already this week (and it’s only Monday evening!) I have witnessed the rise and fall of a feckless nobody heralded as the next big TV icon. Injected into mainstream media by TV producers in search of profit, only to be dragged violently out again when the heat (allegedly) became too hot for the sponsors to…
It seems that pop’s darling of the decade has turned diva this week as it was announced that Taylor Swift had pulled her entire back catalogue of music from Spotify. Through all the initial hubub, it seems that everybody’s missed the point: this is a publicity scam, and it’s one that she’s already rehearsed. The…
Whether you believe it or not isn’t the point. The announcement on Twitter that Cadbury’s had lost the festive spirit and cancelled supplies of chocolate coins fuelled an outcry of emotion from the crowd. That’s the point. Was this a stunt? That remains to be seen, but Cadbury’s failed to respect the emotions of their…
Apple’s Tim Cook: Martyr Or Visionary? Steve Jobs’ suited successor, Tim Cook, may not excite the same quasi-religious fervour, but those who lament that Apple’s heyday is behind it may yet be proved wrong. http://www.managementtoday.co.uk/news/1313403/apples-tim-cook-martyr-visionary/