Remember this new word: ‘voyeurgasm’ – translated as the joy of watching a media storm meltdown on all channels. Crisis and Clarkson fit hand in glove. He is a man resolutely himself, much loved and widely loathed. So, let’s mutter the unsayable – it will be a sad day when Clarkson packs away his webbed…
The sponsorship files: who funds our biggest arts institutions? http://www.theguardian.com/culture/2015/mar/02/arts-corporate-sponsorship-tate-british-museum
Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course. Today storytelling is colonising every aspect of business, taking precedence in the order of things. It’s not hard to see why stories are so powerful. Borkowski was built on the premise of stories and we have been telling…
Remember last year at the Oscars? “No, it wasn’t a marketing stunt”, said Samsung, who may have paid a reported £12m for its advertising “integration” but the company, it insisted, was every bit as astonished as everyone else when host Ellen De Generes’s star-studded selfie, taken during the broadcast on a Samsung smartphone, became the…
ISIS craves prominent news coverage, and they crave momentum behind their desire to spread terror. This week their heinous images spread quickly online – propaganda meant to both shock the West and recruit new devotees. It raised a sensitive issue for news outlets again. Should they show the images, after all just one click away…
Download the BBC Radio 4 Media Show Podcast from Wednesday 28th January to hear Mark discussing The Sun’s PR strategy for Page 3 http://www.bbc.co.uk/podcasts/series/media
“Problems cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need people who can dream of things that never were.” – John Keats One thing is for sure, those with a true purpose don’t follow the rules! Nobody who had the honour of listening to Ben Saunders…
Mark comments on Benedict Cumberbatch’s ‘coloured’ remark in the run up to the Oscars. Has this scuppered his chances for an Oscar? http://metro.co.uk/2015/01/27/the-timing-is-just-terrible-for-such-a-remark-has-benedict-risked-his-oscar-chances-with-coloured-remark-5037917/?ito=v-a
As stories go, it’s a good one! Prince Andrew, underage sex, plus a reputation and questionable judgement already in question now under further scrutiny. This is the age of perceptions. Reputation is driven by what we feel and not by the cold, hard facts. Without a rock-solid purpose for yourself, being a spare is a…
Mark’s take on Andy Murray’s new logo in The Scottish Sun.