If you want proof that stunts are an art form, your best bet is to head down to the Tate Modern’s Pop exhibition and take a long, hard look at the Andy Warhol and Jeff Koons exhibits. Here are two prime examples of early stops at one of the stations of the cross of Consumerism,…
What is Nicolas Sarkozy’s problem with his height? He can’t seem to go a week without turning up in the press reportedly wearing a pair of stacked heels and standing on tiptoe in an effort to make himself feel taller – be it next to Barack Obama or factory workers in Normandy. His latest stunt,…
Could the tabloid-friendly sight of Cristiano Ronaldo and Paris Hilton in a Los Angeles nightclub the night before the footballer’s Real Madrid deal was confirmed be a coincidence? Originally published on the Guardian website Call me a cynical old publicist but I have to admit that I am hardly surprised to see Cristiano Ronaldo spread across…
My first Guardian piece thanks to followers on Twitter. People have genuinely and generously given me their thoughts on the worst rebranding they could think of which enabled me to write this piece. Thank you all of you. Ahh the power of Twitter. Consignia? Monday? Choco Krispies? All failed rebrands – but Sainsbury’s renaming pollack…
Reading about the Wellcome Collection’s stunt to promote research into the science of the freak show, featuring contortionist Delia du Sol, in the Evening Standard yesterday, I was reminded how, in the dark days of the recession before the big one, I met an extraordinary contortionist called Hugo Zamoratte. Zamoratte was an Argentina exile who was…
Is there any need to reinvent the dating agency? It seems that there is in America, where a company have audaciously taken the process to its extreme, as a press release announcing the launch of Till-Death-Do-Us-Part.com, “The World’s First Dating Service for the Terminally Ill” proves. Till-Death-Do-Us-Part.com claims to be “designed to cut through the…
Stunt of the week is the Benylin website and ad campaign advising people on how to take sickies and call in sick to work under the tag line ‘Take a Benilyn Day’ – click here to see what advice they offer. There’s been quite a hoo-ha in the media about the campaign, which is completely…
Can you feel the noise? It’s Christmas and there’s no getting away from it, given the inordinate number of Christmas-themed stunts and stories floating inescapably through the ether at the moment. Stuntwatch dons its noise reduction headphones and returns for another look at what PR stunts, dull or delirious, are tickling the media this week. …
It’s been a fascinating first week of the re-launched Stuntwatch. I first started keeping a weather eye on stunts back in 1997, long before blogging had a name, and have decided to re-launch now because of the sheer volume of PR flack currently hitting the media, from the good to the bad to the downright…
The 21st Century is a noisy old place to live, with millions of people going about their daily lives and thousands upon thousands of brands, celebrities, politicians, chancers and scoundrels trying to get some attention for whatever they are selling. And with the recession looming ever larger on the financial horizon, taking down long-standing brands…