Brands don’t live on shelves or in showrooms. They don’t even live on TV screens, although you could easily make that mistake. Brands live in our hearts and in our heads, and that’s where they die too, when their time is up. ‘I’m A Celebrity – Get Me Out Of Here!’ is back, peddling its…
From today’s Independent It’s time to tap the chav pound, innit .. PR consultant Mark Borkowski is sceptical. “There’ve always been tribes to be parodied – right back to the Teddy Boys,” he says. … http://news.independent.co.uk/media/story.jsp?story=583060
Hollywood brought Kerry down By Rabbi Shmuley Boteach Conventional wisdom has it that the “morality voters” who rose to such prominence in this election voted for President Bush because of their opposition to gay marriage. But that is a complete misreading of why the morality voters dumped John Kerry. In reality, the No. 1 moral…
This came to my attention this morning from www.editorandpublisher.com. It’s interesting how the ’embed’ game is being played out… ‘They may not get many takers, but Iraqi insurgents in the besieged city of Fallujah on Saturday invited journalists to “embed” with them to report their side of the war. E&P reported Friday that the Pentagon-run…
I picked this tale up from the excellent www.odwyerpr.com site. I am sure this is a scam. H&K VS. DE NIRO Hill & Knowlton is handling PR for the National Italian American Foundation, which is spearheading a coalition to persuade Italy to drop its plan to award honorary citizenship to Robert De Niro. The coalition…
A sobering thought from the curent issue of Fast Company to beat the re election blues. MARKET SHARE ERODES FOR BRAND AMERICA www.fastcompany.com/subscr/88/open_essay.html Two recent studies of international opinion have found a drop in williness to buy products from American companies. “People felt exploited by global expansion, inundated by our entertainment products, and put off…
Way of the World by Craig Brown GlaxoSmithKline, the manufacturers of Horlicks, have employed a public relations consultant, Mark Borkowski, to correct the ‘negative connotations’ associated with the bedtime beverage. In recent years pejorative expressions such as “What a Horlicks!” and “You’ve made a right Horlicks of it!” have begun to give the milky drink…
This story from PR-watch found its way into my inbox this morning. I am always interested to see how the heady world of PR earns a crust HILL & KNOWLTON GETS OUT THE (LOST) VOTE The Hill & Knowlton PR firm “is working to allay any voters’ concerns in Florida’s fourth largest county amid reports…
Dispatches Monday October 25, 2004 The Guardian What’s a poor publicist to do? When it comes to getting your clients on TV nowadays there are more chat shows than you can shake a remote at – currently over a dozen on terrestrial TV alone – but the five daily daytime slots are the hungriest. BBC…
The world may have gone off globalisation in a big way but more money is being poured into public relations than ever before on both sides of the Atlantic. So what is going on? Is this PR doing anyone any good? Or is it just face powder disguising the onset of decline? There is no…