Difficult to miss Gerald Ratner at the Royal Albert Hall last week returning to the scene of the crime. The epic brick-drop which saw the Ratner brand trashed Hiroshima-style by a couple of careless comments from its Chief Executive is the stuff of legend. Ratner, remember, was being amazingly successful at the time of his…
Inside Story: The Groucho Club – 20 years of schmoozing and boozing From riding bicycles down the stairs to setting fire to their chest hair, Groucho members describe the club they love so much that some of them even married the staff MARK BORKOWSKI, PUBLICIST I’ve been a member since it opened. I rubbed together…
I’ ve always been happy to take risks, and that includes inventing (and killing off) a dancing dog Read the article from the Evening Standard 28th April 2005 Download file
Is this the end of brand Beckham? Scotsman – Edinburgh,Scotland,UK Leading PR man Mark Borkowski, whose clients include Vodafone, Peugeot and Virgin Megastores, is more optimistic for Posh and Becks.
Inside Story: Who’s absolutely fabulous in PR? They’re the people you rely on to make your name or your new product shine in the media spotlight, but who would they pick out as the cream of their crop? MARK BORKOWSKI: BORKOWSKI PR CLIENTS INCLUDE: SELFRIDGES; TISCALI; VODAFONE; PEUGEOT; VIRGIN MEGASTORES “Unfortunately, there are no great…
Spring is here and with it comes news of a potentially great publicity stunt. McDonald’s intends to embrace the Urban music scene by offering an extra royalty of “between $1 and $5” to bands getting radio airplay of songs which include a reference to the famous “Big Mac” hamburger.
Oh how we lapped it up. It was just before Christmas 2003, and I’m sure the US administration felt it deserved a lovely present. I know the British tabloids did. ‘Eight months after Baghdad fell, US soldiers found the dishevelled former leader of Iraq six feet under, hiding in a hole in the ground.’ claimed…
From the Media Weekly Independent Newspaper In the Sixties he turned hoaxing from stunt into fine art, and that’s why Joey Skaggs is Mark Borkowski’s mentor
When something goes wrong, it’s always a ‘PR disaster’, and it’s not fair, says Mark Borkowski Every now and then, someone knocks up a list of “the most unpopular professions”, and journalists get to write about themselves for a change. Hacks, to whom the prefix “seedy” now seems to have become irretrievably attached, invariably top…
How do you pronounce the acronym CIPR? Let’s think. It looks like the front half of one of my favourite hotels, the Cipriani in Venice. Yes. I think ‘chipper’ is the right way to say ‘CIPR’, and a quick glance at Partridge’s Dictionary of Slang reveals that since 1837 ‘chipper’ has carried the meaning ‘WELL…