… Falling into this last category, presumably, is PR supremo Mark Borkowski (below). ‘What on earth was the Privy Council thinking … How does one take the news that the Institute of Public Relations has gone all legit and become the Chartered IPR? Last week, after 50 years of trying (apparently), the spin doctors’ union…
Who says there’s no such thing as bad publicity? Try telling that to the marketing executives of Ikea today. So successful was the hyping of Thursday’s new store opening in north London, that it turned into a disaster of spectacular proportions.
Not a whisper, not a word, not even an inkling. Nothing. When my mobile went ‘beep’ this morning with the hot news courtesy of my MediaGuardian alert . I was genuinely astonished. Perhaps I’m flattering myself here, but the old ears are supposed to be pretty well cued-in at ground-level, the personal radar suitably calibrated…
PR: Bruised, he may be. But you can’t write off Max Clifford Fellow showbiz publicist Mark Borkowski says the Clifford brand will survive the Hamiltons’ victory 06 February 2005 http://news.independent.co.uk/media/story.jsp?story=608106 Max Clifford has worked in publicity since 1962 and has forgotten more than most media teenies know. He understands all about the really famous as…
… The PR consultant Mark Borkowski believes that in the longer term, diet cola brands will have to face wider issues than whether a drink contains sugar. … By Ciar Byrne, INDEPENDENT Media Correspondent 01 February 2005 http://news.independent.co.uk/media/story.jsp?story=606545
John Rendon is one of the most powerful men in the world, but the PR specialist rarely comes of out of the shadows Why are we all obsessed by lists? Take a look at the news agenda of any particular week and the media is full of them. This week it’s been lists of Oscar…
A unique survey commissioned by Press Gazette gives the lie to the often quoted assumption that the British public does not value journalism. More than half those surveyed in a YouGov national opinion poll (52 per cent) said they agreed with the statement: “Journalism makes a positive contribution to life in Britain”. Some 32 per…
Yet another interesting snippet from the excellent Spin watch, but I wrote a feature on this issue in the Guardian two years ago. FLACKS ATTACK “DETERMINED DETRACTORS” http://www.nytimes.com/2004/12/27/business/media/27adco.htm BuzzMetrics, a New York-based specialist in word-of-mouth marketing, is among the companies working to tame the internet by going after “determined detractors,” which the New York Times…
A Dubious Doc By Eartha Melzer, In These Times. Eartha is a writer and videographer in Washington. A ‘groundbreaking’ pre-election documentary on the ‘real story’ in Iraq smells like propaganda and has the pr muscle of Manning, Selvage & Lee behind it. Just before the election, a film about Iraq hit art house theaters around…
Out of the jungle, into the trash Independent – London,England,UK … “What [reality TV] is doing is pushing people to make more considered decisions about who they are looking for to endorse products,” says PR Mark Borkowski. …