What the professionals say about Beckham By Standard Sport 13 October 2004 THE PUBLICIST Mark Borkowski, public relations expert Beckham is now in a situation that whatever he does is perceived as a PR stunt. People simply do not trust him and he’s there with the royal family, in that whatever he does he cannot…
Question mark is hanging over McDonald’s Telegraph.co.uk – London,England,UK … “You’ve got to applaud them,” says Mark Borkowski, the public relations consultant. “It’s phenomenally bold. http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2004/10/14/nmed114.xml
�I�m sure some people think I have not got the brains to be that clever. But I do have the brains.� That�ll be the England football captain speaking, having just admitted that once he realised he�d broken a rib or two in Saturday�s game, he then deliberately fouled another player in order to secure a…
A surreal and bizarre week so far, kicking off with a kaleidoscopic Monday of laughter and tears. First to the Q Awards at the Grosvenor House, where half the Great and Good were gathered at a fantastic do. You�ve already heard about Sir Elton�s �f*****g� anti-Madge rave, but also present were U2, Elvis Costello, Mick…
A self-styled “suicide bomber” musician who sings in Arabic and performs in a full-length burqa is planning a “terror concert” in Britain. .. Mark Borkowski, a public relations adviser and the author of Improperganda – The Art of the Publicity Stunt, called Mr Shapovalov “a ruthless promoter”. … http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2004/10/03/wnato03.xml&sSheet=/news/2004/10/03/ixworld.html
Spinwatch brings our attention to the following campaign “The Oldways Preservation Trust, which earlier this year held a conference in Italy to promote pasta, is organizing another journalists’ confab, this time to discuss the virtues of sugar,” PR Week reports. “The trust … has secured the Beverage Institute for Health and Wellness, a Coca-Cola affiliated…
Good chat with Lynne Franks yesterday on what used to be GLR but is now called BBC London. At one point the producer nipped in to tick Lynne off for using ‘bloody’, which I found quaint. Apparently ‘crap’ is fine on the BBC, but ‘bloody’ starts the phones ringing. They were glad I wasn’t Gordon…
The eerie, blurred video images of the hostage Kenneth Bigley, pleading for his life with the odds so stacked against him, are working hard demoralising us in every living room in the land. The poor man may well suspect that he’s an unwitting pawn in someone else’s publicity stunt, but he probably won’t see the…
Just back from helping judge the Grierson Awards for documentary film making. They’re named after the great John ‘Night Mail’ Grierson (1898-1972), but that’s all I’m allowed to tell you. I can’t tell you what we judged, what won, what lost, who the other judges are or where we did the judging. A quick glance…
Pleasant crowd of sporty types gathered in the Groucho the other night for some serious old fashioned stiffening on champagne and tequila before putting themselves through the Wimbledon premier – Angus Deayton, Tony Hawks, Aldo Zilli, Chris Evans, Anabelle Croft (as expert witness?) and Penny Smith from GMTV. Are they all tennis fans? Guess so….