Purpose is one of those buzzwords like disruption, innovation and ephemeral content that I try to avoid. I like to keep things simple though I will admit the thing that has kept https://www.borkowski.co.uk for the past thirty years is a singularity of purpose, and whilst of course we keep an eye on the future, our work is grounded in the present because…
The Independent Extinction Rebellion activists have hailed their protests in London as a “huge success” after data suggested they caused a five-fold increase in online searches for climate change. PR experts also agreed that the type of disruptive tactics employed by Extinction Rebellion had successfully made people take notice. The media are doing exactly what…
PR Week “Mark Borkowski, founder of the eponymous agency, comments: “Traditional media – people talk about it being dead, but it still has a huge impact on feeding social.” Read full article here: https://www.prweek.com/article/1582740/prweek-uk-top-150-consultancies-2019-digital-skills-top-pr-priorities-list
The Express “PR guru Mark Borkowski also claimed the Royal Baby could be an opportunity for the couple to attract some positive press. He said: “With the arrival of the baby we’ve got a number of routes to go down now. “There is the Christening, which is great stuff, great photo opportunity, great capital for…
Everyone can see the media agenda speeding up to a blinding speed as it tries to keep pace with Brexit, screeching along towards its Byzantium, boring and terrifying ever-elusive finale. Everyone is talking about it, but I want to talk about what it actually means, and because Brexit is such an unusually elongated story, it…
Millbank Monitor “Publicist and strategist Mark Borkowski told the Press Association: “People are saying they love Ant, that he’s been through a terrible time, and whether you are famous or you are not, you have these issues in your life.” Read full article here: https://milbankmonitor.com/ant-and-dec-win-means-duo-are-cherished-as-much-as-historys-biggest-stars/20/03/2019/
Bloomberg Greggs got the publicity it desired because of the fun attitude to marketing, showing it’s a brave and modern brand, British publicist Mark Borkowski said. “In a very noisy world where it’s very difficult to raise your head above the parapet, to extend the story, to keep it running as your main marketing initiative,…
I have found myself struggling to write something about Leaving Neverland. Channel 4 provided an advance preview which proved to be four hours of unsettling weekend viewing. This is a dark and uncomfortable documentary about the peculiar world of fame. It’s not only painful but heartrending TV which will go a long way towards realigning our…
Poor old Stacy Dooley. It is less than four months since she wooed the heart of middle England. Alongside the nations favourite boy next door Kevin Clifton, with her fake tan and sparkly frocks, she Paso Doble’d all the way through prime time to picking up the precious glitterball. Today, just four weeks away from…
PR Week Stunts and unlikely partnerships have their place in PR but they need to be meaningful, plausible and free from cynicism to work, says Mark Borkowski” Read full article here: https://www.prweek.com/article/1487918/real-influence-premium-dont-squander-irrelevant-stunts