Meghan Markle’s royal advisers made ‘HUGE MISTAKE’ with family drama – ‘the Meghan show!’

The Express MEGHAN MARKLE’S Palace insiders made a “huge mistake” in the way in which they handled the backlash from the Duchess of Sussex’s family, PR guru Mark Borkowski has said. Meghan Markle’s father Thomas was due to attend the Royal Wedding in May last year but it was revealed just days before that he…

Here my thoughts on woke-washing; acting to appear more acceptable to socially conscious consumers. Outing cynical bullshit.

The Guardian “Mark Borkowski, a branding expert, said: “There’s nothing wrong with having a purpose and a drive, but it has to run through every element of your brand. “The younger generation are much more aware that they’re being marketed to. Every brand wants that immediate idea that’s going to lift them above the noise,…

Boris Johnson looks more like Katie Price than a statesman in ‘staged’ loved-up pictures

The Mirror Wannabe Tory leader branded a hypocrite for showing private life while ducking debate. It doesn’t take a PR expert to tell you that this won’t play well. The British public will judge and they are not easily fooled. Whoever has done this has been influenced by less Alastair Campbell, more Katie Price ,…

The Dictator’s Bluff – How to look like the strongest man in the world

As communication comebacks go, Vladimir Putin’s transformation from the man with a horse but without a shirt but to the all-powerful, all seeing bogeyman who stands at the centre of the forces sweeping across liberal democracies is a pretty good one. How did this man go from looking like a scuffed action man model, to…

Boris Johnson and advice on cleaning up the cleaning up of the clean up

When an army sweeps the field of its enemy, it puts down its weapons and goes to the pub. When a political campaign annihilates its opponent at the polls, it pretends to puts down its weapons but almost immediately turns on itself. It’s in the politician’s bones to fight and to scheme up the ladder,…

Boris Johnson and what brands can learn from him

Although Churchill will always be known for his peerless rhetoric on all manner of subjects it is his political motto that his distorted descendants mimic. K.B.O. Keep Buggering On. Once upon a time that meant perseverance in the face of menace, or rout, or despair, but today Boris Johnson refuses to be curtailed or slowed…

How the Royal Household and the Great British Establishment Wrapped up a PR gift for Trump.

Trump’s visit reminded me of that old adage ‘money can’t buy class’. But it can get you close to it if you are President Trump, and in doing so see your approval ratings soar back home by quite a margin. With no gaffs or protocol errors in the UK this week, his standing in the…

Ed Sheeran set to become a BILLIONAIRE before he turns 30 as he ‘makes £500m from Divide tour’

The Daily Mail “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays” Read full article here: https://www.dailymail.co.uk/tvshowbiz/article-7071715/Ed-Sheeran-set-BILLIONAIRE-turns-30.html